The document provides summaries of various digital marketing campaigns and emerging technologies. It discusses Twitter's new "Discover" feature for following recommendations based on interests. It also summarizes the Storytude app that provides location-based stories, an AXE campaign letting users choose which angel they find most attractive, and a Voyages-SNCF campaign using an interactive installation to promote their "Escape Service". Other sections summarize Google's plans for mobile payments using NFC technology, a robot competition in Austria, a Louis Vuitton fashion show presented through an immersive online experience, and an augmented reality shopping app. The document concludes with summaries of a social media campaign for a dog food brand, an art installation viewable on Google Earth
Auf dem fbcamp in Hamburg hielt unser Marketing Strategist, Jan Altmeyer, eine Präsentation zum Thema "Facebook Analytics" und erklärte, wie man auch ohne Tools die Insights auswerten kann.
Auf dem fbcamp in Hamburg hielt unser Marketing Strategist, Jan Altmeyer, eine Präsentation zum Thema "Facebook Analytics" und erklärte, wie man auch ohne Tools die Insights auswerten kann.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Cover Stories c/w 12
Discover Twitter
Di T itt
For their 5th anniversary Twitter startet
with http://discover.twitter.com/ a new
campaign, to push a new feature: following
users depending on interests. As a new menu
item in our twitter-account, people are able to
,p p
select recommendations by twitter that are
clusetered by interests, like „music“, „politics“
or „sports“.
A first look into the list of „music“
„
recommendations didn‘t give me quite a list of
accounts, that were interesting enough to
follow. But I‘m sure the algorythm gets refined
over time.
Create additional value and/or benefits
through collected data.
Source:
http://discover.twitter.com/
Youtube:
http://www.youtube.com/watch?v=4AN4_N5N52U
3. Cover Stories c/w 12
Storytude
St t d
Berlin based
Berlin-based agency „mobile melting“
melting
developed a new app, that offers location-
based service with a twist. The user gets live
stories told while walking around with his
mobile phone from place to place, from
p p p ,
chapter to chapter. With the Commissioner
he can e.g. solve a thriller-story.
A more general usage are live stories and
multimediatours responding to the user's
currently location, that also relate directly
to current content on the site.
Multi-device Location-based / Augmented
Reality app with an actual benefit for the user
(without stupidly pointing your phone to
objects or infront of other peoples face)
face).
Source:
http://www.storytude.com/
Youtube:
http://www.youtube.com/watch?v=nhT5pI9iaqs
4. Cover Stories c/w 12
Let
L t me seduce you
d
AXE has surprised us in the last months with
some nice campaigns. All of them were
mostly sexy, but also interesting from an
marketing perspective. The new campaign is
asking which of four angels your favorite is,
g g y ,
or in other words: would you allow yourself to
be seduced by an angel?
The user has the opportunity to win a date
with one of the angels, each representing a
g , p g
specific (quite manly) attitude: Boxing sport,
rock music, casino luxury and muscle cars.
Besides a nice visual experience, AXE has
set up a neat promo and seeding concept, by
introducing separate angels exclusively on
diffenrent blogs and portals (combined with
raffles), interactive installations (London train
station) and even launching an iAd (Agency:
BBH London), Facebook page, Twitter
account, …
Source:
http://www.axe.de/fuehrt-selbst-engel-in-versuchung/index_de.php
p.s. please also notice the very nice scrolling
Youtube: behaviour of the website.
http://www.youtube.com/watch?v=QShhXOyDjRM
http://www youtube com/watch?v=QShhXOyDjRM
Blogs:
Sara: http://www.whudat.de/gewinne-eine-date-mit-sara-sampaio-bei-axe-excite-oder-einen-boxsack-hier-auf-whudat/
Magda: http://www.welikethat.de/2011/03/10/mit-axe-excite-engel-magda-f1-luft-schnuppern-verlosung/
Francis: http://www.misterhonk.de/blog/16850/gewinne-ein-date-frances-phillips-und-axe-excite-tickets-fur-die-foo-fighters-in-koln/#more-16850
Josipa: http://www.amypink.com/2011/03/axe-excite-date-josipa-in-monte-carlo/
5. Cover Stories c/w 12
The Escape M hi
Th E Machine
Again: A brand embracing its costumers. After
welcoming passengers on their return
(http://www.youtube.com/watch?v=xP5I1ROJamk&feature=relmfu)
),
now passengers-by are getting the chance to
win a trip to a dreamlocation.
A black cube. A red button. A square in Paris.
That‘s the setup of the latest action of french
train company Voyages-SNCF to promote
their „Escape Service“ on their booking site.
People are curious since nothing happens.
After saying a location and pushing the button,
y g p g
the large black box turned into an all-singing,
all-dancing extravaganza complete with
oversized balloons, demonstrating that the
service lets you escape to any destination you
want on a simple click. click
The campaign is nicely integrated into the
according Youtube-Video as an interactive
button-element that leads you to the
microsite and lets you experience a first-
y
person view of the "Escape Service". There
you can try out the machine yourself and hope
to win a price (tickets, vouchers).
Microsite:
http://machine-a-voyager.voyages-sncf.com/
Play
Pl an id th
idea through various channels and
h i h l d
lead the user to your product in an
Youtube: entertaining way. Great user experience.
http://www.youtube.com/watch?v=94MvHBmlEHI
6. Cover Stories c/w 13
NFC and mobile payment
d bil t
Mobile Gadgets, Creditcards and Online-
Payment, that‘s the mix for the real future of
y ,
mobile payment.
Google presented the next step of mobile
service on the Web 2.0 Summit by
announcing to cooperate with MasterCard and
g p
Citigroup on a new mobile payment
movement. To push that, NFC is already part
of the current Android version and the NEXUS
S (and future smartphones) will come out with
a built-in NFC-chip (NFC = near field
communication).
NFC is similar to RFID and transmits data
over a short distance. So the new technology
will enable POS transactions of a new level,
while Google will in return give some more
insights on their clients and deliver advertising
more target-oriented.
Mobile phone is becoming your wallet, your
main storage and replacing your keys. POS
Source:
interaction with the customers in a new and
http://www.psfk.com/2011/03/googles-nfc-payment-method-gathers-momentum.html more seamless way. From my perspective
http://www.zeit.de/digital/mobil/2010-11/google-nexus-nfc
http://somersault.posterous.com/qr-codes-may-be-going-away
NFC won’t fully replace QR Codes and alike
(due to distance limitation).
7. Cover Stories c/w 13
Mini S
Mi i Sumo D th t h
Deathmatch
Austria won third place in the European
Championship. No, not in real sports, but in
p p , p ,
robosports: Robot Mini Sumo.
The Robotchallenge took place for 8th time in
Vienna, where over 270 self-made,
autonomous, and mobile robots from 16
,
countries fought each other.
Alltogether there are 12 disciplines, such as a
"Freestyle Exhibition„, where extraordinary and
Freestyle Exhibition
odd robots have a scene. In the category
„Humanoid Sprint“ a robot has to walk along
route that is marked on the ground as quickly
as possible.
poss b e
Artificial Intelligence is getting smaller and
smaller, easier and easier to handle. This
playful pre-phase just needs to be leveraged to
everyday usage (with tools like e.g. Arduino).
Website:
http://www.robotchallenge.org
Source:
http://derstandard.at/1297821599615/Oesterreich-holt-mit-fuenf-Medaillen-dritten-Platz-bei-RobotChallenge
Youtube:
http://www.youtube.com/watch?v=dXj1rxBu_kY
8. Cover Stories c/w 13
Live d direct
Li and di t
Louis Vuitton stands for class, exclusiveness
and extravaganza. To p
g promote the new
women’s fall/winter fashion the user was
heavily engaged in the overall fashion event,
from the very beginning until after the end.
The website first released a timelapse view of
the venues costruction. Several views are
edited into one video, where the user can get
an exclusive look behind the scenes of that
special event.
Of course than the actual fashion show is
accessible. As a totally awesome 360° video
e pe e ce
experience! And if that’s not e oug , the user
d a s o enough, e use
has the chance to get comments on the show
directly from the chief designer Marc Jacobs
and Katie Grand, Editor-in-Chief of Love
Magazine.
g
This is a nice example of a brand opening up,
making itself “super accessible” and letting the
Source: user to dive into an immersive brand
http://www.adverblog.com/archives/004425.htm experience.
Microsite:
http://fashionshow.louisvuitton.com/
9. Cover Stories c/w 13
Social Shopping gone AR
S i l Sh i
Social Commerce and Augmented Reality
were the hype topics of the last time. So it
yp p
was a matter of time for the first one to
combine those two.
Swivel from Facecake is a shopping prototype
where costumers can virtually try on clothes
and accessories. Standing infront of a
camera, it recognizes your movement
surprisingly good, so that the costumer can
p gyg ,
turn around, come closer and change a virtual
bag from one hand to another. To make it
social there is of course a facebook
connection which generates a post with your
photo that can be liked and commented.
The future of shopping seems to be a
convergence of devices and experiences,
giving the costumer a sharable and seamless
experience.
Source:
http://www.facebookbiz.de/artikel/augmented-reality-meets-social-commerce
Youtube:
http://www.youtube.com/watch?v=ig94JYJ05rA
10. Cover Stories c/w 13
Check in! S
Ch k i ! Snack out!
k t!
Finally dogs are benfiting from social media.
To be exactly: by the social media activities of
y y
their owners.
One of Germanys biggest dog food company,
GranataPet, shows a new social media
billboard, that involves their core target group,
, g g p,
during their core activity: walking the dog. The
owner just needs to check in the location of
the billboard at foursquare and the dog food
comes out of the dispenser automatically.
Plain and simply without being the major! And
no boring voucher.
Simpel and seamless combination of digital,
print and outdoor, while being highly relevant.
Source:
http://aboutfoursquare.com/check-in-and-reward-your-dog-with-innovative-grenatapet-billboard/
Youtube:
http://www.youtube.com/watch?v=t8dmjoqOOQo
11. Cover Stories c/w 13
Google Earth Exhibition
G l E th E hibiti
NYC based artist Molly Dilworth paints on
rooftops, hoping that Google Earth will help
p , p g g p
her creations find a wider audience. This
“exhibition” inspired PSFK to wonder, if
rooftops could be a new form of billboards, or
if a brand used building rooftops as “pixels,”
and placed its logo over a whole city
block. Nice thought.
It’s about finding creative ways of
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communication and using and re-inventing
excisting tools to communicate.
Source:
http://www.psfk.com/2011/03/artist-creates-rooftop-murals-hoping-that-her-work-will-reach-new-heights-video.html
http://www.psfk.com/2011/03/could-google-earth-murals-be-the-new-billboards.html
http://www.theatlantic.com/technology/archive/2011/03/satellite-art-one-woman-tries-to-create-google-earth-murals/72910/
12. Cover Stories c/w 13
I d ‘t lik F id
don‘t like Friday
Is it a new trend? No. I think it‘s just a
reeeeeeally bad song and video.
y g
With me over 1,2 mio users dislike 13-yrs old
Rebecca Black‘s „Friday“. And by that she
overtrew Justin Biebers „Baby , which had
Baby“
only 1,16 mio dislikes.
Is bad news good news? 1,2 mio dislikes were
generated by over 65 mio views In the end
views. end,
it’s never good to be on the no-go-list...
Source:
http://derstandard.at/1297821820229/12-Mio-Gefaellt-mir-nicht-Friday-Das-meistgehasste-YouTube-Video
Youtube:
http://www.youtube.com/watch?v=CD2LRROpph0
13. Cover Stories c/w 13
Payback Jackpot
P b kJ k t
It‘s one of those simple, yet tricky ideas:
how to reach most people in a short time
p p
without much effort?
Payback did it. Their facebook page gained
over 70.000 fans within the first 24 hrs, by
connecting the liking with a sweepstake.
g g p
Users/Fans get 100 points as incentive, but
the wist at this is, that the jackpot raises by
10 points with every new fan.
A promotion of the new facebook page only
p p g y
took place on the payback main website
and on facebook. So the viral aspect of that
mechanism was crucial for fast growing fan-
community.
With a good orchestrated campaign and a
simple mechanism, social media gives you
the possibility to reach a wide audience in a
short time period. Still unanswered is the
question about the quality of those
generated fans.
Source:
http://www.facebookbiz.de/artikel/70-000-fans-in-einem-tag-payback-startet-auf-facebook-durch
Youtube:
http://www.youtube.com/watch?v=CD2LRROpph0
14. Cover Stories c/w 13
Gmail Motion
G il M ti
Google is awesome. The think of innovative
ways of communication and they don’t
y y
hesitate to realize it. No matter how weird is
seems at first, in the end of the day it shows,
that google was right, … or maybe …
“The mouse and keyboard were invented
before the Internet even existed. Since then,
countless technological advancements have
allowed for much more efficient human
computer interaction. Why then do we
continue to use outdated technology?
Introducing Gmail Motion -- now you can
control Gmail with your body.”
posted on April 1st
Source:
http://mail.google.com/mail/help/motion.html
Youtube:
http://www.youtube.com/watch?v=Bu927_ul_X0