1. PETROL- FRESH CONCEPT
Survey
Hi, we are a group of five girls (Katja Hus, Nataša Narat, Patricia Fux, Staša
Lampret and Ana Petkovska) who are currently attending Faculty of Economics
in Ljubljana. We are doing a research about new concept that Petrol introduced a
few months ago. This research is part of the course Marketing Research.
The survey should take about 5 minutes of your time. Responses will not be
identified by individual, but analyzed as group. Your feedback is important to us.
We would really appreciate you for taking the time to complete the survey.
Thank you 
1) On average, how many times per week do you personally buy food at a gas
station in the country where you come from? (Circle the letter in front of your
chosen answer.)
a) never
b) once
c) twice
d) three times
e) more than three times
2) Which food product(s) do you personally purchase the most often at the gas
station? ______________________________________ (name up to 5 products).
3) What are the key factors that make you personally stop at a certain quick
service restaurant for a lunch or snack? Please rank the following factors in
terms of your preference by assigning ranks from 1 to 6 (Assign 1 to the element
that is the most important and 6 to the element that is the least important for
you when picking a restaurant).
Polite staff ____
Menu ____
Ambient ____
Prices ____
Location ____
Parking spot ____
Service speed ____

2. 4) How would you personally describe food at gas stations? (Mark an X in front of
your chosen answer.)
____ Extremely good
____ Very Good
____ Good
____ Neither good or bad
____ Bad
____ Very bad
____ Extremely bad
5) »When buying food at gas stations, I would be willing to pay more money for
freshly prepared food than for the pre-packed one.« (Circle your chosen answer.)
YES NO
6) How much money (in euros) are you personally willing to pay for a freshly-made
3dcl smoothie by your own choice? _________________ eur.
7) Which categories of fresh food do you personally consume the most often?
(Circle up to 3 categories)
• Smoothies
• Salads
• Fresh sandwiches
• Burgers
• Pizza
• Nuts
• Fruit
• Freshly squeezed juice
• Bakery products
• Other: ________________

3. 8) Please circle the number that most expresses your (dis)agreement with the
statement. 1=strongly disagree, 2=disagree, 3=neutral, 4=agree, 5=strongly
agree.
Gas stations are a convenient place to buy food.
1 2 3 4 5
I believe the food offered at gas stations is expensive.
1 2 3 4 5
I like having the option of different sizes of food products on the menu.
1 2 3 4 5
I like being able to customize my own food (selecting ingredients and toppings)
1 2 3 4 5
I like having the eating area separate from the gas station’s convenience store
1 2 3 4 5
_____________________________________________________________________________________________
Thank you for your time. The following demographic questions will ease us the
analysis of the answers and we would appreciate you for answering them. All
questions are anonymous and will be analyzed as a group and not individually.
• Which country do you come from? _______________________
• Gender: MALE FEMALE
• Which age group you belong to?
a) Younger than 18
b) 18 – 25
c) 26 – 34
d) 35 – 43
e) 44 – 52
f) 53 and older