Created a new product presentation to pitch to customers, which resulted in an increase in the channel's secondary sales.

1. MRF SUPER LUG 50+R
“REINFORCED BEAD”
The One & Only Reinforced Beaded Tyre with
Breaker Ply which controls Anti-Concussion &
prevents Pre-Mature failure of the tyre.
“LUG BIAS KA
BADSHAAH”

2. ILLUSTRATION
DRI/DRO
DRI/DRO
DRI/DRO
DRI/DRO
SL SR
CASE 1 – FITMENT
OF APOLLO LSS XP
CASE 2 – FITMENT OF
CEAT HCL SUPER HL
CASE 3 – FITMENT OF LUG BIAS KA
BADSHAAH MRF SL50+R
MATRIX
As customer is having 5 vehicles i.e., 40 tyres are fitted in drive and dummy axle including 1 extra tyre each for stepney - 40+5 = 45
Avg. Req. per month = 4 to 6
CASE 1 – FITMENT OF APOLLO LSS XP
TYRE COST – 17400 X 4 = 69600
TYRE LIFE – 6 MONTHS / 50,000 KMS APPROX
CASE 2 – FITMENT OF CEAT HCL SUPER HL
TYRE COST – 16600 X 4 = 66400
TYRE LIFE – 5 MONTHS / 40,000 KMS APPROX
CASE 3 – FITMENT OF LUG BIAS KA BADSHAAH MRF SL50+R
TYRE COST – 17500 X 4 = 70,000
TYRE LIFE – 9 MONTHS / 60,000 KMS APPROX

3. "LUG BIAS KA BADSHAAH"
SMART CHOICE FOR ABC CUSTOMER SMART CHOICE FOR ABC DEALER
CASE
NO
PRODUCT
AVG
REQ
TYRE COSTING TYRE LIFE
CASE
NO
PRODUCT
SALE
QTY
PROFIT
1
APOLLO LSS
XP
4 17400 X 4 =69600 50000 KMS 1
APOLLO LSS
XP
4 146 X 4 584
2
CEAT HCL
SUPER
4 16600 X 4 = 66400 40000 KMS 2
CEAT HCL
SUPER
4 158 X 4 632
3 MRF SL50+R 2 17500 X 2 = 35000 60000 KMS 3 MRF SL50+R 2 514 X 2 1028
COMPARISON OF MRF SL50+R WITH CASE 1 & 2 RISK ANALYSIS
CASE
NO
NO OF
VEHICLE
AVG
REQ
SAVING PER MONTH
AS WE KNOW COMMERCIAL TYRE SALE IS MOSTLY SOLD ON CREDIT
TERMS WHERE IN CASE OF ANY CLAIM HAPPEN WITH THE CREDIT
CUSTOMER, THERE IS A HUGE RISK FOR COLLECTING DEBT FROM THE
CUSTOMER IF TYRE GET REJECTED. MRF SL50+R IS TESTED WITH 0%
CLAIM RATIO IN ITS PERFORMANC EBECAUSE OF IT’S BREAKER PLY
ADDED ON IT, WHICH CONTROLS ANTI CONCUSSION AND PREVENTS
THE TYRE FROM PRE-MATURE FAILURE.
1 5 4 69600 - 35000 34600
2 5 4 66400 - 35000 31400
3 5 2 35000 35000
"AAJ KI BACHAT, KAL KI KAMAYI" "RAHIYE CONFIDENT, BECHIYE CONFIDENT"
SMART CHOICE

4. THANK YOU
SD 1 SAMBALPUR
MANORANJAN SAHU