The document discusses how Microsoft and LinkedIn can work together to help audiences. It proposes focusing on answering members' questions about "what you need to know", "where you find it", and "who else shares your concerns". Content would be tailored to regions and markets using LinkedIn's tools. The goal is to provide relevant information to improve members' knowledge, networks, and career competitiveness by understanding their needs and priorities. Central to the strategy is analyzing member behavior on LinkedIn to determine what content Microsoft should deliver and how to best address different audiences.
This document discusses two types of content - brand generated content and user generated content. Brand generated content is created by the brand itself and makes up the majority of the content discussed. However, there is also some discussion of user generated content created by customers or users.
The document discusses how Microsoft and LinkedIn can work together to help audiences. It proposes focusing on answering members' questions about "what you need to know", "where you find it", and "who else shares your concerns". Content would be tailored to regions and markets using LinkedIn's tools. The goal is to provide relevant information to improve members' knowledge, networks, and career competitiveness by understanding their needs and priorities. Central to the strategy is analyzing member behavior on LinkedIn to determine what content Microsoft should deliver and how to best address different audiences.
This document discusses two types of content - brand generated content and user generated content. Brand generated content is created by the brand itself and makes up the majority of the content discussed. However, there is also some discussion of user generated content created by customers or users.
The document outlines the features and functionality of an online clothing shop webshop. It includes filtering by attributes like size, price, brand, and color. Product pages allow zooming and rotating images as well as modeling photos. Related and upsell products are suggested. The shopping cart displays item details and totals. Customer registration collects relevant information. Contact and shipping information is provided along with security logos and payment methods.
Linked in commercial partnership 150813 (private)Scott Nelson
The document discusses strategies for three Global Marketing Businesses (GMBs) - STB, Office 365, and Dynamics. For each:
1) The business and communications objectives are to grow market share by increasing awareness and knowledge of the products.
2) The priority audiences are IT decision makers, IT professionals, and business decision makers.
3) The point of distinction is to position the products as trusted options by emphasizing how they provide flexibility and involve no risks.
Illiteracy is a major problem in India that hampers economic and social development. Approximately 70% of illiterate people live in 8 states, with rural areas and women having much lower literacy rates. Causes of illiteracy include lack of economic means, awareness, schools, and corruption. The government has implemented many programs since independence like the National Adult Education Program to promote literacy, but results have been unsatisfactory with illiteracy still costing the economy billions annually. Increased investment in education is needed to make India fully literate and powerful.
This document discusses brand generated content and user generated content for the Marc Jacobs website. It finds that most responses are positive for both brand generated content and user generated content, with few negative comments. It concludes that the brand should continue with its current approach since there is little negativity found.
The document outlines the features and functionality of an online clothing shop webshop. It includes filtering by attributes like size, price, brand, and color. Product pages allow zooming and rotating images as well as modeling photos. Related and upsell products are suggested. The shopping cart displays item details and totals. Customer registration collects relevant information. Contact and shipping information is provided along with security logos and payment methods.
Linked in commercial partnership 150813 (private)Scott Nelson
The document discusses strategies for three Global Marketing Businesses (GMBs) - STB, Office 365, and Dynamics. For each:
1) The business and communications objectives are to grow market share by increasing awareness and knowledge of the products.
2) The priority audiences are IT decision makers, IT professionals, and business decision makers.
3) The point of distinction is to position the products as trusted options by emphasizing how they provide flexibility and involve no risks.
Illiteracy is a major problem in India that hampers economic and social development. Approximately 70% of illiterate people live in 8 states, with rural areas and women having much lower literacy rates. Causes of illiteracy include lack of economic means, awareness, schools, and corruption. The government has implemented many programs since independence like the National Adult Education Program to promote literacy, but results have been unsatisfactory with illiteracy still costing the economy billions annually. Increased investment in education is needed to make India fully literate and powerful.
This document discusses brand generated content and user generated content for the Marc Jacobs website. It finds that most responses are positive for both brand generated content and user generated content, with few negative comments. It concludes that the brand should continue with its current approach since there is little negativity found.
2. Mobiele toepassing
• App
• Door middel van een kinderspel hen een keuze laten maken
• Top 3
• Bericht doorsturen naar de winkel
• Maten en modellen klaar zetten
• Tablet
• App waarop kinderen voet kunnen laten meten
• Ontwikkeling van groei zichtbaar
• Assortiment weergave
• Profiel aanmaken
3. Webshop
• Profiel weergave
• Online winkel
• Aandachtspunten van keuze; voetsoort
• Assortiment verduidelijking voetsoort
• Retour en verzending; folder met belangrijke punten
4. Fysieke winkel
• Top 3 van app klaar staan in de winkel; pick-up-point
• Inspelen op beleving van kinderen
• Stoelen m.b.t. lievelings dier; geluiden etc.
• Bezigheid; graag rennen > loopbaan
