The document outlines the features and functionality of an online clothing shop webshop. It includes filtering by attributes like size, price, brand, and color. Product pages allow zooming and rotating images as well as modeling photos. Related and upsell products are suggested. The shopping cart displays item details and totals. Customer registration collects relevant information. Contact and shipping information is provided along with security logos and payment methods.
The document outlines the features and functionality of an online clothing shop webshop. It includes filtering by attributes like size, price, brand, and color. Product pages allow zooming and rotating images as well as modeling photos. Related and upsell products are suggested. The shopping cart displays item details and totals. Customer registration collects relevant information. Contact and shipping information is provided along with security logos and payment methods.
This document discusses two types of content - brand generated content and user generated content. Brand generated content is created by the brand itself and makes up the majority of the content discussed. However, there is also some discussion of user generated content created by customers or users.
Linked in commercial partnership 150813 (private)Scott Nelson
The document discusses strategies for three Global Marketing Businesses (GMBs) - STB, Office 365, and Dynamics. For each:
1) The business and communications objectives are to grow market share by increasing awareness and knowledge of the products.
2) The priority audiences are IT decision makers, IT professionals, and business decision makers.
3) The point of distinction is to position the products as trusted options by emphasizing how they provide flexibility and involve no risks.
The document discusses how Microsoft and LinkedIn can work together to help audiences. It proposes focusing on answering members' questions about "what you need to know", "where you find it", and "who else shares your concerns". Content would be tailored to regions and markets using LinkedIn's tools. The goal is to provide relevant information to improve members' knowledge, networks, and career competitiveness by understanding their needs and priorities. Central to the strategy is analyzing member behavior on LinkedIn to determine what content Microsoft should deliver and how to best address different audiences.
Illiteracy is a major problem in India that hampers economic and social development. Approximately 70% of illiterate people live in 8 states, with rural areas and women having much lower literacy rates. Causes of illiteracy include lack of economic means, awareness, schools, and corruption. The government has implemented many programs since independence like the National Adult Education Program to promote literacy, but results have been unsatisfactory with illiteracy still costing the economy billions annually. Increased investment in education is needed to make India fully literate and powerful.
This document discusses brand generated content and user generated content for the Marc Jacobs website. It finds that most responses are positive for both brand generated content and user generated content, with few negative comments. It concludes that the brand should continue with its current approach since there is little negativity found.
This document discusses two types of content - brand generated content and user generated content. Brand generated content is created by the brand itself and makes up the majority of the content discussed. However, there is also some discussion of user generated content created by customers or users.
Linked in commercial partnership 150813 (private)Scott Nelson
The document discusses strategies for three Global Marketing Businesses (GMBs) - STB, Office 365, and Dynamics. For each:
1) The business and communications objectives are to grow market share by increasing awareness and knowledge of the products.
2) The priority audiences are IT decision makers, IT professionals, and business decision makers.
3) The point of distinction is to position the products as trusted options by emphasizing how they provide flexibility and involve no risks.
The document discusses how Microsoft and LinkedIn can work together to help audiences. It proposes focusing on answering members' questions about "what you need to know", "where you find it", and "who else shares your concerns". Content would be tailored to regions and markets using LinkedIn's tools. The goal is to provide relevant information to improve members' knowledge, networks, and career competitiveness by understanding their needs and priorities. Central to the strategy is analyzing member behavior on LinkedIn to determine what content Microsoft should deliver and how to best address different audiences.
Illiteracy is a major problem in India that hampers economic and social development. Approximately 70% of illiterate people live in 8 states, with rural areas and women having much lower literacy rates. Causes of illiteracy include lack of economic means, awareness, schools, and corruption. The government has implemented many programs since independence like the National Adult Education Program to promote literacy, but results have been unsatisfactory with illiteracy still costing the economy billions annually. Increased investment in education is needed to make India fully literate and powerful.
This document discusses brand generated content and user generated content for the Marc Jacobs website. It finds that most responses are positive for both brand generated content and user generated content, with few negative comments. It concludes that the brand should continue with its current approach since there is little negativity found.
16. Als
je
alleen
al
het
woord
vila
intypt
op
google,
dan
krijg
je
gelijk
de
link
van
de
officiële
webshop
te
zien.
Goed:
-‐
1e
op>e
bij
google.
Daarnaast
hebben
ze
veel
links
die
leiden
naar
verschillende
verkooppunten
van
Vila.
-‐
Veel
social
media:
Ac>ef
op
facebook.
Hieraan
is
hun
instagram
pagina
gekoppeld.
Ook
hebben
ze
een
TwiHer.
Hierop
zijn
ze
wel
minder
ac>ef.
Linkedin
en
Foursquare
zijn
ook
te
vinden.
aanbevelingen
-‐
Youtube:
Hier
hebben
ze
veel
soorten
filmpjes
op.
Iedere
maand
plaatsen
ze
minimaal
een
nieuw
filmpje
-‐
Ook
op
websites
van
>jdschriOen
te
vinden:
grazia
en
cosmogirl.
-‐
Op
verschillende
blogs
te
vinden,
zoals
bloglovin.
