Oliver Ndegwa started a coffee shop in 2019 in Nairobi, Kenya. In 2020, the COVID pandemic halted his plans to expand, so he searched for a new space and found an empty kiosk in a car wash that he converted using pallet wood. A stranger offered him an espresso machine to use for 4 months. Now Oliver wants to establish coffee training centers, set up coffee shops across Kenya to promote local coffee, and use emotional marketing to connect Kenyans to their country's "gold" - coffee. His goal is to create a culture where Kenyans take pride in and support their own locally grown and produced coffee.

1. OUR SWEAT
OUR LIFE
OUR COFFEE

2. SHORT
STORY
2019 – I MADE A
DECION THAT I
WANTED TO START
A COFFEE SHOP
2020 – I MOVED FROM
A SMALL CAFÉ IN THE
MIDDLE OF NOW
WHERE TO THE UN
AVENUE FOOD COURT
MARTCH 2020 – COVID
ARRIVED – WE HAD TO
HAULT EVERYTHING.
INSTEAD
MAY OF 2020 – I
WALKED AROUND
NAIROBI LOOKING FOR
A SPACE TO OPEN A
CAFÉ
END OF 2020 I
FOUND AN EMPTY
SPACE IN A CAR
WASH
I PUT UP A SMALL KIOSK
OUT OF PALLATE WOOD
WHICH IS WHAT I COULD
AFFORD
A STRANGER PASSED BY
AND OFFERED ME AN
ESPRESSO MACHINE FOR 4
MONTHS

3. 1 2
3 4

4. THE MYSTRY OF COFFEE PRICING
This path is a critical path, an oasis at its midst, one that awaits us to sieze
10 USD 180 USD

5. THE GOLDEN BEAN
IS A TICKET OUT OF
UNEMPLOYMENT
WHAT IF WE DECIDED TO TAKE OUR OWN COFFEE

6. EAT YOUR
OWN
FROG
INCREASE LOCAL DEMAND
YOU CAN PAY THE FARMER IN TIME
YOU CAN GATHER BETTER PRICES
CREATE BETTER BUSINESS OPPORTUNITIES
MAKE NEW MILLIONARES IN AFRICA – A FACT
TAKE THE PRIDE OF OUR HARD WORK
CREATE THE FUTURE
COFFEE IS GOLDEN; IT’S A HIGH VALUE PRODUCT

7. NEXT STEPS
On the shoulder of Africa's economy, there lies a
vast opportunity where the sun shines on a
landscape as old as time itself. On this place, there
lies the farm lands where the golden bean is
grown and here the sun shines on new
beginnings;
Nurturing the roots of success and prosperity
coaxing hope and growth from the ancient heart
land. On this place the sun shines on the
boundless landscape of tomorrow.
 Establish proper coffee processing training
centers
 Setup coffee shops across the country and do
coffee country tours to create awareness and
exposure (Taste of the Harvest)
 Create emotional marketing plans and
strategies that bring out the patriotism and
ownership of the product. Get our people to
connect with our ‘gold’


8. WE KNOW WE HAVE THE BEST;
WE MUST THEN MAKE THE
BEST OUT OF IT!
LETS CREATE A CULTURE OF
TAKING OUR OWN COFFEE
FOR WHAT IT’S WORTH

9. ESPRESSO
YOURSELF;
STAY
GROUNDED
LIKE COFFEE
THANK YOU!
OLIVER
NDEGWA
+2547137770
01