Mozilla Add-ons Universe

      The Next Level for AMO



  Mozilla Balkans Public Day, Skopje - 22 May 2010
1.5+ Billion
 Add-ons!
Why Add-ons

 Core to the Mozilla mission of “choice & innovation”
 Huge momentum versus other browsers.
 Customization is one of the key differentiators for Firefox
 and helps users feel like Firefox is “mine”
 Innovation incubator
 1st class deployment infrastructure at Mozilla Add-ons
 (AMO)
Fun Facts

   1.5B downloaded from AMO
   167M+ add-ons in use
   57,093 Collections
   4.5M registered users
   33-50% of Firefox installs have at least one add-on
   Average number of add-ons per user is 5

More...
Vibrant Startup Ecosystem
The Big Guys
For Users
Collections

  Add-on Sharing
  Launched with site re-design in August 2009
  Encourage participation from non-developers
  Ultimately, increase # of downloads.
Personas Integrated
For Developers
Developer Hub

 Documentation, tutorials, code samples
 Case Studies
 Taggable, searchable code repositories
 Queue Metrics
 Best Practices
 Forums
 Metrics

 More...
Forums
Verification Suite
Contributions
Picture by Kai Hendry.
Mobile Add-ons




Picture by Madhava Enros
What's Next
(A Sampling)
Shiny New Add-ons Manager
Zamboni - aka The Big Rewrite


Moving away from a CakePHP driven site to the Django
framework

    Scaleability
    Stability
    Reliable Statistics
    New Features

Seen in the wild:
http://blog.mozilla.com/addons/2010/05/07/traces-of-a-new-amo/
Revamped Statistics
Review Changes Coming

http://blog.mozilla.com/addons/2010/05/21/a-different-review-
process-proposal/
Add-on Store

Finding a Business Model for add-ons is hard. Typically needs
to be backed by a compelling Web Service. Hobbyist add-on
authors and companies alike deserve a chance to make a few
dollars.
Follow progress in bug 562790.
Get Involved

  https://developer.mozilla.org/En/Extensions
  https://wiki.mozilla.org/AMO
  https://forums.addons.mozilla.org
Thanks!



              Get in touch

              @brianking

          www.briks.si/kontakt

Mozilla Add-ons Universe: The Next Level for AMO