Many of daily conveniences in driving, energy, manufacturing and technology have come from motorsports partnerships.

1. MOTORSPORTS FOR MORE THAN
JUST ENTERTAINMENT
Many of our daily conveniences in driving,
energy, manufacturing and technology have
come from motorsports partnerships.

2. Whether you are an avid motorsport fan or
have never tuned into a race in your life, it is
very likely that you have benefitted from
motorsports somehow.
While it is exciting to see major
manufacturers like BMW, Porsche, and Toyota
perform in racing, entertainment is not the
only purpose.
Motorsports serves as a live laboratory for
engineers, products and services that are
focused on improving the quality of their
offering for consumers.

3. Safety, durability, and real-world conditions
are all factors used to determine the next
step in improving products and services for
the future.
Sponsors gain value from this connection
because it is their products and services that
are also being tested to the maximum by the
teams and competitors.
Sponsoring a sport is one thing, but
partnering with a team to improve is
something entirely more effective.

4. LEARN MORE
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