This chapter discusses motivation from multiple perspectives including behavioral, humanistic, cognitive, and sociocultural approaches. It covers topics such as goal orientation, interests and emotions, and self-schemas. The key aspects of motivation discussed are its definition as an internal state that arouses and directs behavior, distinctions between intrinsic and extrinsic motivation, and the role of goals, attributions, self-efficacy, and other factors in motivating learning. The chapter provides teachers with strategies for understanding and enhancing student motivation based on these psychological principles.
Adult Educaiton is designed to assist counselors working with persons with Addictions, Mental Health and Co-Occurring Disorders will help counselors, social workers, marriage and family therapists, alcohol and drug counselors and addictions professionals get continuing education and certification training to aid them in providing services guided by best practices. AllCEUs is approved by the california Association of Alcohol and Drug Abuse Counselors (CAADAC), NAADAC, the Association for Addictions Professionals, the Alcohol and Drug Abuse Counseling Board of Georgia (ADACB-GA), the National Board for Certified Counselors (NBCC) and most states.
Adult Educaiton is designed to assist counselors working with persons with Addictions, Mental Health and Co-Occurring Disorders will help counselors, social workers, marriage and family therapists, alcohol and drug counselors and addictions professionals get continuing education and certification training to aid them in providing services guided by best practices. AllCEUs is approved by the california Association of Alcohol and Drug Abuse Counselors (CAADAC), NAADAC, the Association for Addictions Professionals, the Alcohol and Drug Abuse Counseling Board of Georgia (ADACB-GA), the National Board for Certified Counselors (NBCC) and most states.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Adult Educaiton is designed to assist counselors working with persons with Addictions, Mental Health and Co-Occurring Disorders will help counselors, social workers, marriage and family therapists, alcohol and drug counselors and addictions professionals get continuing education and certification training to aid them in providing services guided by best practices. AllCEUs is approved by the california Association of Alcohol and Drug Abuse Counselors (CAADAC), NAADAC, the Association for Addictions Professionals, the Alcohol and Drug Abuse Counseling Board of Georgia (ADACB-GA), the National Board for Certified Counselors (NBCC) and most states.
Adult Educaiton is designed to assist counselors working with persons with Addictions, Mental Health and Co-Occurring Disorders will help counselors, social workers, marriage and family therapists, alcohol and drug counselors and addictions professionals get continuing education and certification training to aid them in providing services guided by best practices. AllCEUs is approved by the california Association of Alcohol and Drug Abuse Counselors (CAADAC), NAADAC, the Association for Addictions Professionals, the Alcohol and Drug Abuse Counseling Board of Georgia (ADACB-GA), the National Board for Certified Counselors (NBCC) and most states.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Motivation.ppt
1. Copyright 2001 by Allyn and Bacon
Motivation: In Learning and
Teaching
Professor Dr. Bill Bauer
Chapter 10
EDUC 202
Visit for more Learning Resources
2. Copyright 2001 by Allyn and Bacon
Overview
What Is Motivation?
Four General Approaches to Motivation
Goal Orientation and Motivation
Interests and Motivation
Self-Schemas
3. Concept Map for
Chapter 10
Four
Approaches to
Motivation
Self-Schemas
Interests and
Motivation Goal
Orientation and
Motivation
Teachers, Teaching, &
Educational Psychology
What Is
Motivation
Copyright 2001 by Allyn and Bacon
4. Copyright 2001 by Allyn and Bacon
Motivation
Motivation defined:
Internal state
Arouses, directs, maintains behavior
Intrinsic / Extrinsic
Locus of causality
5. Copyright 2001 by Allyn and Bacon
Four General Approaches to
Motivation
6. Copyright 2001 by Allyn and Bacon
Behavioral Approach
Rewards are consequences of behaviors
Incentives encourage or discourage
behaviors
7. Copyright 2001 by Allyn and Bacon
Humanistic Approaches
Third force psychology
Emphasis on personal choice
Needs
Self-actualization / Self-determination
Maslow’s hierarchy
See Figure 10.1, Woolfolk, p. 371 and
Point▼Counterpoint p. 372
8. Copyright 2001 by Allyn and Bacon
Deficiency needs
Survival
Pre-requisite
Survival
Safety
Belonging
Self-esteem
Being needs
Endlessly renewed
Whole person
Intellect /
achievement
Aesthetics
Self-actualization
Maslow’s Hierarchy
9. Copyright 2001 by Allyn and Bacon
Maslow’s Hierarchy
Self-
Actualization
Need
Aesthetic Needs
Need to know & Understand
Esteem Needs
Belongingness & Love Needs
Safety Needs
Physiological Needs
Being (growth)
Needs
Deficiency
Needs
Motivation increases
as needs are met
Motivation
decreases
as needs
are met
Copyright 2001 by Allyn and Bacon
10. Copyright 2001 by Allyn and Bacon
Cognitive Perspective
Focus on thinking
Emphasizes intrinsic motivation
People are active and curious
Plans, goals, schemas, and expectations
11. Copyright 2001 by Allyn and Bacon
Cognitive Perspective
Attribution theory
Perceived cause of successes or failures
Locus
Stability
Responsibility
Attributions in the classroom
Teacher actions influence student
attributions
Expectancy X Value Theory
Copyright 2001 by Allyn and Bacon
14. Copyright 2001 by Allyn and Bacon
Examples of Attribution Theory
Internal locus, stable, controllable:
I am good at studying for multiple choice
tests, so I will do well on the next
Educational Psychology Exam.
Internal, stable, uncontrollable:
Essay tests are always hard for me, so I
won’t do well in American Literature.
15. Copyright 2001 by Allyn and Bacon
Sociocultural Conceptions of
Motivation
Emphasizes participation in communities
of practice
Legitimate peripheral participation
Relate to authentic tasks
See table 10.2, Woolfolk, p. 376 for a
comparison of all four approaches
17. Copyright 2001 by Allyn and Bacon
Why Goals Improve
Performance
Direct attention to the task at hand
Mobilize effort
Increase persistence
Promote development of new strategies
18. Copyright 2001 by Allyn and Bacon
Four Kinds of Goals
Learning goals / task-involved
Performance goals / ego-involved
Work-avoidance goals
Social goals
The need for relatedness
They won’t care how much you know
until they know how much you care.
19. Copyright 2001 by Allyn and Bacon
Feedback & Goal Acceptance:
Effective Goals Are
Specific
Challenging
Attainable
Focused on the task
Supported by social relationships
Reinforced with feedback
Accepted by the student
See Family and Community
Partnerships, Woolfolk, p. 380
20. Copyright 2001 by Allyn and Bacon
Reflection Questions
What goal have you set for yourself
recently?
Did you follow good goal setting
principles?
How can you improve your personal goal
setting practices?
How does goal setting affect your
motivation?
22. Copyright 2001 by Allyn and Bacon
Interest and Emotions
Student interests linked with success in
school
Fantasy to stimulate challenge & interest
Ensure that ‘interesting details’ are
legitimately tied to learning
See Guidelines, Woolfolk, p. 382
23. Copyright 2001 by Allyn and Bacon
Arousal: Excitement & Anxiety
in Learning
Arousal: excitement, alertness, attention
Curiosity: novelty & complexity
Anxiety: uneasiness, tension, stress
Anxiety and effects on achievement
Coping with anxiety
Problem solving
Emotional management
Avoidance
24. Copyright 2001 by Allyn and Bacon
Implications for Teachers
Keep level of arousal right for learners
Sleepy students?
Introduce variety
Arouse curiosity
Surprise them
Wiggle break
See Guidelines, Woolfolk, p. 386
26. Copyright 2001 by Allyn and Bacon
Beliefs about Ability
Entity view
Incremental view
Developmental differences
Effects on types of goals
27. Copyright 2001 by Allyn and Bacon
Beliefs about Self-Efficacy
Self-efficacy, self-concept, & self-esteem
Sources of self-efficacy
Mastery experiences
Vicarious experiences
Social persuasion
Efficacy and motivation
Teacher efficacy
28. Copyright 2001 by Allyn and Bacon
Beliefs about Self
Self-determination or other-determination
Classroom environment & self-
determination
Cognitive evaluation theory
Learned helplessness
Self-worth
Mastery-oriented
Failure-avoiding
Failure-accepting
29. Copyright 2001 by Allyn and Bacon
Reflection Questions
How will you deal with a student who is
exhibiting learned helplessness?
One of your students is avoiding failure
by not doing assignments. How will you
approach this challenge?
30. Copyright 2001 by Allyn and Bacon
Lessons for Teachers
Emphasize students’ progress
Make specific suggestions for improvement
Stress connection between effort &
accomplishment
Set learning goals for your students
Model mastery orientation
31. Copyright 2001 by Allyn and Bacon
Summary
What Is Motivation?
Four General Approaches to Motivation
Goal Orientation and Motivation
Interests and Motivation
Self-Schemas
32. Copyright 2001 by Allyn and Bacon
Review Questions
Define motivation.
What is the difference between intrinsic
and extrinsic motivation?
How does locus of causality apply to
motivation?
What are the key factors in motivation
according to a behavioral viewpoint?
Humanistic? Cognitive? Sociocultural?
33. Copyright 2001 by Allyn and Bacon
Review Questions
Distinguish between deficiency needs and
being needs in Maslow’s theory.
What are the three dimensions of
attribution in Weiner’s theory?
What are expectancy X value theories?
What is legitimate peripheral
participation?
What kinds of goals are most motivating?
34. Copyright 2001 by Allyn and Bacon
Review Questions
Describe learning, performance, work-
avoidance, and social goals.
What makes goal setting effective in the
classroom?
Do interests and emotions affect learning?
How?
What is the role of arousal in learning?
How does anxiety interfere with learning?
35. Copyright 2001 by Allyn and Bacon
Review Questions
How do beliefs about ability affect
motivation?
What is self-efficacy and how is it
different from other self-schemas?
What are the sources of self-efficacy and
how does efficacy affect motivation?
How does self-determination affect
motivation?
How does self-worth affect motivation?
36. Copyright 2001 by Allyn and Bacon
End Chapter 10
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