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Motivational Products
“Take upone idea.Make that one ideayourlife--thinkof it,dreamof it,live onthat idea.Letthe brain,
muscles,nerves,everypartof yourbody,be full of that idea,andjustleave everyotherideaalone. This
isthe wayto success."
Swami Vivekananda’sphilosophyonmotivationisverysimple tounderstand.Butwhentimesare tough
and the daysseemlong,it’squite difficulttoholdonto.The desire todo thingsmightbe alive,butwhen
facedwithadversity,itisdifficulttoholdonto.Even thoughtthere are still internal andexternal factors
that stimulate desire andenergyinpeople tobe continuallyinterestedandcommittedtoajob,role or
subject,orto make an effortto attaina specificgoal, itishumantendencytoslip.Forexample,
motivationamonghighschool seniorsdropssignificantlyaftersummervacationssoitisimperativethat
we findfunand engagingtopicsfor theirlessons.
Motivationisa processthat controlsandmaintainscertainbehaviors. Forsome people, havingtrouble
feelingmotivatedcanhave a negative impactonacademic,personal orprofessional success.Low
grades,damagedfriendshipsorademotionatworkare all realisticconsequencesof low motivation.
Addressingthe rootcause of motivationissuesisthe firststepinlearninghow toreengage inhealthy
behaviors.
Thisis where motivational productscan come in.Employee motivationcansometimesbe particularly
problematicforsmall businesses,where the owneroften hasspentsomanyyearsbuildingacompany
that he/she findsitdifficulttodelegate meaningfulresponsibilitiestoothers. Butentrepreneursshould
be mindful of suchpitfalls,forthe effectsof low employeemotivationonsmall businessescanbe
devastating. However,where there are problems,there are opportunities. Small businessescanalso
provide anideal atmosphere forfosteringemployeemotivation,because employeesare able tosee the
resultsof theircontributionsinamore immediatewaythanin large firms.
Rememberingthe reasonwhyyoustarteda certaintask/job/projectisthe bestway to motivate
yourself. "Inmyexperience,there isonlyone motivation,andthatisdesire.Noreasonsorprinciple
containit or standagainstit.",saidJane Smiley. Motivational productshave a way of remindingusof
these things. Everymarketerknowsthatpeoplewantmore goodthings — goodproducts,experiences,
and ideas — and fewerbadones.Cups,posters,books,diaries,T-shirtsare some greatproducts that
offera goodamountof incentive.These productsare apowerful,andlargelyoverlooked,tool of
influence.Whenyoutailoryourmessage withpromotionandpreventionmotivationsinmind,your
audience will like itmore,andtrustitmore. Theywill findyourargumentsmore convincing,oryour
storymore compelling. Bestof all,theywillbe more satisfiedwiththeirdecisiontoendorse youridea or
worktowardsthe bettermentof yourcompany — whichmakesmotivational products atool youcan
feel genuinelygoodaboutgiving.

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Motivational Products

  • 1. Motivational Products “Take upone idea.Make that one ideayourlife--thinkof it,dreamof it,live onthat idea.Letthe brain, muscles,nerves,everypartof yourbody,be full of that idea,andjustleave everyotherideaalone. This isthe wayto success." Swami Vivekananda’sphilosophyonmotivationisverysimple tounderstand.Butwhentimesare tough and the daysseemlong,it’squite difficulttoholdonto.The desire todo thingsmightbe alive,butwhen facedwithadversity,itisdifficulttoholdonto.Even thoughtthere are still internal andexternal factors that stimulate desire andenergyinpeople tobe continuallyinterestedandcommittedtoajob,role or subject,orto make an effortto attaina specificgoal, itishumantendencytoslip.Forexample, motivationamonghighschool seniorsdropssignificantlyaftersummervacationssoitisimperativethat we findfunand engagingtopicsfor theirlessons. Motivationisa processthat controlsandmaintainscertainbehaviors. Forsome people, havingtrouble feelingmotivatedcanhave a negative impactonacademic,personal orprofessional success.Low grades,damagedfriendshipsorademotionatworkare all realisticconsequencesof low motivation. Addressingthe rootcause of motivationissuesisthe firststepinlearninghow toreengage inhealthy behaviors. Thisis where motivational productscan come in.Employee motivationcansometimesbe particularly problematicforsmall businesses,where the owneroften hasspentsomanyyearsbuildingacompany that he/she findsitdifficulttodelegate meaningfulresponsibilitiestoothers. Butentrepreneursshould be mindful of suchpitfalls,forthe effectsof low employeemotivationonsmall businessescanbe devastating. However,where there are problems,there are opportunities. Small businessescanalso provide anideal atmosphere forfosteringemployeemotivation,because employeesare able tosee the resultsof theircontributionsinamore immediatewaythanin large firms. Rememberingthe reasonwhyyoustarteda certaintask/job/projectisthe bestway to motivate yourself. "Inmyexperience,there isonlyone motivation,andthatisdesire.Noreasonsorprinciple containit or standagainstit.",saidJane Smiley. Motivational productshave a way of remindingusof these things. Everymarketerknowsthatpeoplewantmore goodthings — goodproducts,experiences, and ideas — and fewerbadones.Cups,posters,books,diaries,T-shirtsare some greatproducts that offera goodamountof incentive.These productsare apowerful,andlargelyoverlooked,tool of influence.Whenyoutailoryourmessage withpromotionandpreventionmotivationsinmind,your audience will like itmore,andtrustitmore. Theywill findyourargumentsmore convincing,oryour storymore compelling. Bestof all,theywillbe more satisfiedwiththeirdecisiontoendorse youridea or worktowardsthe bettermentof yourcompany — whichmakesmotivational products atool youcan feel genuinelygoodaboutgiving.