This document discusses using a "mosquito" or swarm marketing approach to optimize a website for many targeted keywords related to a business. It suggests creating many "landing pages", with each page optimized for a single keyword, to rank highly and reach more prospects across many relevant search terms. This "swarm" approach allows a business to effectively target hundreds or thousands of keywords at once, compared to more traditional search engine optimization that tries to optimize a single page for multiple keywords. The goal is to have a large online "footprint" and "net" to capture more prospects through organic search engine results.