The document discusses plans for a new morning show on Health TV, including the time slot, days, and name. Based on research data of other morning shows' GRPs from May 2012, it was decided that: 1. The time slot would be 10:00-11:30 AM as viewership was higher during this period than 09:00-10:30 AM. 2. The show would air Monday through Friday to target viewers in the early morning routine. 3. A brief early time slot from 8:00-8:30 AM was also discussed to summarize major news, weather, and events.

1. Morning Shows
Comparison
5/25/2015 1
Aug 2012
To be decided:
•Time Slot
•Show’s Name
•Days for Fresh
•Days for Repeat

2. Utho Jago Pakistan
2
9:00:00
Start Timing:
Days:
Shaista Wahidi
Host Name:
Bakhabar Savera
9:05:00
Start Timing:
Days:
Maya Khan
Host Name:
Monday to FridayMonday to Friday
Mast Morning
Monday to Friday
9:00:00
Sadia Imam
Host Name:
Start Timing:
Monday to Friday
09:00
Start Timing:
Days:
Sanam Baloch
Host Name:
Subah sawayra samaaa
kay sath
Days:

3. Muskurati Morning
3
9:00:00
Start Timing:
Days:
Faisal Qureshi
Host Name:
Monday to Friday
Good Morning Pakistan
9:00:00
Start Timing:
Days:
Nida Yasir
Host Name:
Sunday to Friday
A Morning With Farah
9:00:00
Start Timing:
Days:
Farah
Host Name:
Monday to Friday
Jago Pakistan Jago
09:00
Start Timing:
Days:
Fahad Mustafa
Host Name:
Monday - Friday

4. Subah Bakhair Vibe Kay
Sath
4
09:00 -11:00
Start Timing:
Days:
Jia
Host Name:
Monday to Saturday
Ajj Subah
Aik Naye Din Ka Aghaz
9:00:00
Start Timing:
Days:
Ali Salman
Host Name:
Monday to Friday
Morning Delight
09:00
Start Timing:
Days:
Shagufta Yasmeen
Host Name:
Monday to Saturday
Ghar Ke Bat
11:00
Start Timing:
Days:
Ayesha Khalid.
Host Name:
Monday to Friday

5. Salam Pakistan
5
10:00
Start Timing:
Days:
Nazia Malik
Host Name:
Monday to SaturdayMonday to Friday
10:00
Start Timing:
Days:
Fiza Khan
Host Name:
Subah ki Fizah Geo Shan say
Monday to Saturday
10:00
Start Timing:
Days:
Shaan
Host Name:

6. 6
Month-
May
Health TV Geo Samaa
Aaj
TV
Dawn
Metor
One
Exp
News
ARY
News
CNBC
Dunya
TV
01.May 0.06 2.12 0.37 0.26 0.4 0.09 0.81 1.81 0.53 1.76
02.May 0.01 0.63 0.57 0.11 0.56 - 0.65 0.52 0.26 0.87
03.May 0.03 0.52 1.36 0.29 0.54 - 0.4 1.74 0.08 0.59
04.May 0.05 0.91 1.8 0.08 0.95 - 0.14 2.79 0.11 1.3
05.May 0.06 1.71 1.15 0.97 1.36 0.1 0.61 0.9 0.11 1.25
06.May 0.01 1.82 0.32 0.92 0.66 0.08 0.21 0.93 0.09 0.92
07.May
-
0.73 0.81 0.45 0.23 0.03 1.22 0.58 0.12 1.75
08.May 0.05 0.55 1.19 0.48 0.13 0.02 0.3 0.71 0.17 0.55
09.May 0.01 1.09 1.19 0.83 1.07 0.09 0.35 0.79 0.14 0.39
10.May 0.01 0.89 0.51 0.36 0.22 0.06 0.86 0.57 0.1 1.15
11.May 0.06 0.81 1.67 0.1 0.62 0.07 0.71 0.58 0.1 1.85
12.May 0.04 0.93 0.93 0.36 0.39 0.1 0.96 0.84 0.2 1.02
13.May 0.03 1.44 0.83 0.41 0.5 0.05 0.99 0.59 0.23 0.67
14.May 0.02 0.93 0.39 0.25 0.22 0.34 0.24 1.23 0.06 0.45
15.May 0.7 0.31 0.17 0.75 0.04 0.17 0.32 0.02 1
16.May
-
0.55 1.45 0.27 0.81 0.01 0.2 1.03 0.03 0.31
17.May 0.03 0.79 0.67 0.41 0.92 0.1 0.33 0.83 0.06 0.59
18.May
-
0.7 0.43 0.31 0.62 0.15 0.74 1.05 0.05 0.83
19.May 0.01 1.42 0.64 0.42 0.16 0.05 0.35 0.95 0.11 1.59
20.May 0.01 0.61 0.23 0.08 0.24 0.13 0.57 0.77 0.06 1.88
21.May 1.17 0.56 0.29 0.51 0.02 0.13 0.69 0.02 0.34
22.May
-
0.59 0.7 0.14 0.34 0.04 0.51 1.17 0.09 0.34
23.May 0.86 1.22 0.35 0.77 0.05 0.32 0.25 0.61 1.23
24.May
-
0.59 0.86 0.48 0.73 0.03 0.2 0.74 0.18 0.37
25.May 0.73 1.26 0.43 1.32 0.05 0.65 0.66 0.03 1.21
26.May
-
0.27 0.34 0.22 0.29 0.18 0.67 0.14 0.05 0.21
27.May 0.06 0.54 0.39 0.13 0.36 0.36 1.24 0.41 0.1 1.37
28.May
-
0.33 0.32 0.1 0.29 0.01 0.39 0.59 0.07 0.26
29.May
-
0.58 0.8 0.15 0.29 0.1 0.29 0.82 0.07 0.25
30.May
-
0.98 0.57 0.27 1.21 0.02 0.5 0.59 0.07 0.18
31.May
-
0.47 0.21 0.35 0.07 0.03 0.38 0.62 0.03 0.1
Time Slots : 10:00 till 11:00 AM
TG: M/F, Age 25-35, CnS
Period: 1st till 31st May 2012
Region : Pakistan Urban
Period: 1st - 31 May 2012
channels broadcast GRPs
GEO News Geo Shan Say 27.0
Dunya TV Hasb-e-Haal 26.6
ARY NEWS Bakhabar Savera 26.2
Samaa
Subha Saveray
Samaa Kay
Saath
24.1
Dawn News Mast Morning 17.5
ExpNews Dum Dama Dum 16.1
Aaj TV
Aaj Subha (With
Ali Salman)
10.4
CNBC
Ya Waqt Ha
Mera
4.0
MetroOne Morning Delight 2.4
Health TV
Healthy
Morning
0.6

7. 7
Channels Morning Shows
GEO News Geo Shan Say
Dunya TV Hasb-e-Haal
ARY NEWS Bakhabar Savera
Samaa Subha Saveray Samaa Kay Saath
Dawn News Mast Morning
ExpNews Dum Dama Dum
Aaj TV Aaj Subha (With Ali Salman)
CNBC Ya Waqt Ha Mera
MetroOne Morning Delight
Health TV Healthy Morning
Comparative GRPs for Healthy Morning Shows
GRPs obtained for selected Time Slots 10:00 – 11:30 AM
Early Morning Slot
8:00:00-8:30:00
Health tV 0.1
Geo 13.6
Samaa 5.1
Aaj TV 3.5
Dawn 4.9
MetorOne 1.5
ExpNews 7.0
ARYNews 4.0
CNBC 0.8
Dunya TV 9.9
Keeping in view
the Idea from
Boss side for
quick review:
yesterday major
event, current
days happening
with current
weather update
etc.
Through Research comparative data show
upward trend during 10:0 – 11:30 AM in
comparison with 09:00 – 10:30 AM

8. 8
With the help of Research below content has been decided mutually.
1-Suitable Day for Fresh Episode ?
10:00 – 11:30 AM
Mostly channels starts there Morning Shows at 9:00 AM. where we
decided 10:00 AM because the viewers will have the 2nd opinion to
watch Morning Show, viewership (GRPs) show upward trend on
10:00 – 11:30 then 09:00 – 10:30 Am which proved through
Research data has also proved.
Early Time Slot viewership ( 8:00 - 08:30 AM) have viewership we
also discussed to sum up major happening, weather &
temperature updates. (discussed)
Mon to Friday
2-Suitable Time Slots?
3-Reason?

9. Feedback: abidshah.syed@Health-tv.tv
Thank you
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