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More Than Words: Localizing Your International Content
This document contains the slides from a presentation by Zeph Snapp on localizing international content. Some of the key points discussed include using Hreflang tags and establishing a proper site structure for different locations. It also covers developing content strategies and personas for different cultures, conducting localized keyword research, and using various translation methods including machine translation, human translation, and crowdsourcing. Tips are provided on testing translations, using bilingual writers, creating original localized content, and promoting content through links, shares and paid promotion on social media. Image credits are also included.
More Than Words: Localizing Your International Content
- 1. #MozCon Zeph Snapp •Altura Interactive MORE THAN WORDS: @zephsnapp • zeph@alturainteractive.com Localizing Your International Content
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- 4. YOU WANT TOGROW? LOOK OUTSIDE
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- 21. KEYWORD RESEARCH HOW TOBICYCLE KICK
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- 23. KEYWORD RESEARCH WHO WONCONCACAF?
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- 32. MACHINE TRANSLATION MACHINE LEARNING HUMANTRANSLATION
- 33. MACHINE TRANSLATION MACHINE LEARNING HUMANTRANSLATION CROWDSOURCING?
- 34. MACHINE TRANSLATION MACHINE LEARNING HUMANTRANSLATION CROWDSOURCING? MARKETERS
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- 37. LOCALIZATION TIPS TEST FIRST PAYBY THE HOUR
- 38. LOCALIZATION TIPS TEST FIRST PAYBY THE HOUR BILINGUALS DO IT BETTER
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- 47. #MozCon ID, REACH OUT, GETLINKS PRO TIP: HOLD OFF ON REDIRECTING
- 48. GUEST AUTHORS CALL INA SUB!
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- 55. #MozCon Zeph Snapp •Altura Interactive @zephsnapp • zeph@alturainteractive.com
- 56. 1. http://www.statista.com/chart/1048/global-internet-penetration-in-2012/ 2. http://blogs.20minutos.es/al-contragolpe- futbol/files/2014/06/losdos.jpg 3.http://www.futbolcontextualizado.com/blog/wp- content/uploads/2013/02/Juegos-de-f%C3%BAtbol.jpg 4. https://www.flickr.com/photos/prismatico/4708191195/in/pool- wm2006%7Cprismatico 5. http://www.vivelohoy.com/wp-content/uploads/2014/03/476905147.jpg 6. https://www.flickr.com/photos/51422503@N03/4747309672 IMAGE CREDITS
- 57. 1. http://www.dw.de/argentina-b%C3%A9lgica-revancha-mundialista/a- 17760233 2. http://static1.ad.nl/static/photo/2014/4/3/13/20140629201454/media_xll _2339968.jpg 3.http://jaimepg.com/ 4. http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga- MX-2012.jpg 5. https://www.flickr.com/photos/liznn7/11274182046/ 6. https://www.flickr.com/photos/antoon/14350303248/sizes/h/in/photostr eam/ IMAGE CREDITS
- 58. 1. https://www.flickr.com/photos/azculture/13658045685/in/photostream/l ightbox/ 2. https://www.flickr.com/photos/landahlauts/5402837836 3.http://www.fifa.com/worldcup/photos/galleries/y=2014/m=7/gallery=bra sil-alemania-en-imagenes-2401948-2401954.html#2401903 Photo by Jamie McDonald/Getty Images 4. http://euro.mediotiempo.com/media/2011/05/10/fifa-1.jpg 5. http://p1.trrsf.com/image/fget/cf/images.terra.com/2014/06/30/layun- giovaniafp29.jpg 6. https://www.flickr.com/photos/fotojota/4777406082/sizes/o/in/photostr eam/ IMAGE CREDITS
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Editor's Notes
- #4 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #6 http://blogs.20minutos.es/al-contragolpe-futbol/files/2014/06/losdos.jpg
- #7 http://blogs.20minutos.es/al-contragolpe-futbol/files/2014/06/losdos.jpg
- #8 http://www.futbolcontextualizado.com/blog/wp-content/uploads/2013/02/Juegos-de-f%C3%BAtbol.jpg
- #11 https://www.flickr.com/photos/prismatico/4708191195/in/pool-wm2006%7Cprismatico
- #12 http://www.vivelohoy.com/wp-content/uploads/2014/03/476905147.jpg
- #13 https://www.flickr.com/photos/51422503@N03/4747309672
- #14 http://www.dw.de/argentina-b%C3%A9lgica-revancha-mundialista/a-17760233
- #16 http://static1.ad.nl/static/photo/2014/4/3/13/20140629201454/media_xll_2339968.jpg
- #17 Otra bandera, habalr de cosas que cambian Culture Age Spending Power
- #18 Otra bandera, habalr de cosas que cambian Culture Age Spending Power
- #19 Otra bandera, habalr de cosas que cambian Culture Age Spending Power
- #20 Otra bandera, habalr de cosas que cambian Culture Age Spending Power
- #21 http://jaimepg.com/
- #22 http://jaimepg.com/
- #23 http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga-MX-2012.jpg
- #24 http://www.extradeportes.com/futbol-f1-tennis/2012/10/Cruz-Azul-Liga-MX-2012.jpg
- #31 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #32 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #33 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #34 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #35 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #36 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #37 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #38 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #39 http://www.statista.com/chart/1048/global-internet-penetration-in-2012/
- #40 https://www.flickr.com/photos/antoon/14350303248/sizes/h/in/photostream/
- #41 https://www.flickr.com/photos/azculture/13658045685/in/photostream/lightbox/
- #42 https://www.flickr.com/photos/landahlauts/5402837836
- #43 Vuvuzela picture?
- #47 http://www.fifa.com/worldcup/photos/galleries/y=2014/m=7/gallery=brasil-alemania-en-imagenes-2401948-2401954.html#2401903 Photo by Jamie McDonald/Getty Images
- #49 http://euro.mediotiempo.com/media/2011/05/10/fifa-1.jpg
- #50 http://p1.trrsf.com/image/fget/cf/images.terra.com/2014/06/30/layun-giovaniafp29.jpg
- #51 Segundo slide con screen shot de las herramientas grátis
- #52 Segundo slide con screen shot de las herramientas grátis
- #53 https://www.flickr.com/photos/fotojota/4777406082/sizes/o/in/photostream/ por FotoJota ~ Juan Manuel Sancho
- #54 https://sports.yahoo.com/blogs/dirty-tackle/rafa-marquez-and-arjen-robben-combine-to-give-netherlands-a-late-winner-over-mexico-184210941.html