This document contains the slides from a presentation by Zeph Snapp on localizing international content. Some of the key points discussed include using Hreflang tags and establishing a proper site structure for different locations. It also covers developing content strategies and personas for different cultures, conducting localized keyword research, and using various translation methods including machine translation, human translation, and crowdsourcing. Tips are provided on testing translations, using bilingual writers, creating original localized content, and promoting content through links, shares and paid promotion on social media. Image credits are also included.
At #stateofsearch, I made the case that every business that operates in Texas should have a Spanish language presence online. Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work. Here are some of the resources I used to build this, in case you want to dig deeper.
Here are the slides, enjoy!
The Building Blocks of Spanish Digital MarketingZeph Snapp
This #Mozinar covers all of the basics for international companies considering entry to Spanish-speaking markets. Topics covered include: SEO, SMM, Spanish Content Marketing, Proper Hreflang application, Translation Strategy, and much more!
El objetivo de una startup es crear un modelo de negocio rentable, pero ¿cómo se puede crear esto sin clientes? Aunque se tenga un producto ideal, si nadie lo ve no hay manera de que sea exitoso.
En esta charla, platico sobre algunas tecnicas que el primer "marketer" o "growth hacker" puede aprovechar para ver si existe un mercado, optimizar su sitio, hacer prospecting y outreach para que se conozca su proyecto.
My presentation for the 2013 State of Search conference. I talk about how to create personas quickly and easily that will help you improve the conversion rate of your Spanish outreach campaigns.
Introduccion a Marketing Inbound - Altura InteractiveZeph Snapp
Mi presentacion para el grupo Magma de estudiantes de la FCAS de la Universidad Veracruzana acerca de Marketing de Contenido, manejo de Social Pagado, SEO, RP Digital, y mucho mas!
At #stateofsearch, I made the case that every business that operates in Texas should have a Spanish language presence online. Then I showed how to validate the market fit, and finally, gave some tactics on how to do the work. Here are some of the resources I used to build this, in case you want to dig deeper.
Here are the slides, enjoy!
The Building Blocks of Spanish Digital MarketingZeph Snapp
This #Mozinar covers all of the basics for international companies considering entry to Spanish-speaking markets. Topics covered include: SEO, SMM, Spanish Content Marketing, Proper Hreflang application, Translation Strategy, and much more!
El objetivo de una startup es crear un modelo de negocio rentable, pero ¿cómo se puede crear esto sin clientes? Aunque se tenga un producto ideal, si nadie lo ve no hay manera de que sea exitoso.
En esta charla, platico sobre algunas tecnicas que el primer "marketer" o "growth hacker" puede aprovechar para ver si existe un mercado, optimizar su sitio, hacer prospecting y outreach para que se conozca su proyecto.
My presentation for the 2013 State of Search conference. I talk about how to create personas quickly and easily that will help you improve the conversion rate of your Spanish outreach campaigns.
Introduccion a Marketing Inbound - Altura InteractiveZeph Snapp
Mi presentacion para el grupo Magma de estudiantes de la FCAS de la Universidad Veracruzana acerca de Marketing de Contenido, manejo de Social Pagado, SEO, RP Digital, y mucho mas!
FSI300 Bringing the Brains Behind Alexa to Financial ServicesAmazon Web Services
The pressure to implement digital strategies is being felt by all Financial Services organizations. Part of this pressure comes from today’s emphasis on customers and their elevated expectations around omni-channel experiences. AWS has been working with numerous Financial Services enterprises to create chatbots (that run across multiple platforms and channels) to service both employees and customers through speech and text conversational interfaces. In this session, we will be walk through how to create a chatbot solution powered by AWS Artificial Intelligence, Machine Learning, and Alexa-related services. Built for the unique issues of Financial Services organizations, this solution can respond to customer service requests (such as balances, fund transfers, and account information changes) and make employee tasks easier (such as portfolio management, client information access, and transaction initiation). AWS services enabled include Lex, Polly, DynamoDB, S3, the MobileHub, and AWS SDK.
Presenation on Context and Discovery Problems related but not limited to AR. I gave this presentation at the AR Barcelona Meetup on 13 Oct. 2015. Watch the full talk on youtube: https://www.youtube.com/watch?v=lTlbw6KUvN8
In the film “Her” the protagonist falls in love with his computer, an artificial intelligence operating system. While most of us already love Asterisk, things really get interesting when we give Asterisk a voice, and the ability to listen to our instructions.
Fortunately for us, Asterisk has impressive capabilities for adding speech recognition and text-to-speech to our calls. This talk will cover many facets of speech applications with Asterisk. We will look at the various commercial and open source speech engines available, as well as how to integrate them into Asterisk. We will look at ways prompts and grammars can be designed to give the caller the best possible experience. We will hear samples of the right and hilariously wrong ways speech can be used. We will cover the various types of speech recognition that exist today (grammar-driven, transcription, hotword and voice biometrics) and how each should be applied.
Finally, we’ll show how these pieces come together to make it possible to build something that (for a brief moment) passes as intelligent. Maybe.
In the changing age of internet, businesses and job routines every business owner or recruiter has their own personal beliefs and preferred strategies for hiring. We take a look at the history of jobs and hiring and introduce a Neo-Social concept of hiring with Arbunize in the modern social age. Try our recruiting solutions when the regular search process becomes stale.
International Content: Next Level ConsiderationsZeph Snapp
Going beyond the most basic questions of how to approach international content, this deck talks about why it is important to create a style guide before beginning, as well as showing the fundamental differences between Translation and Transcreation
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
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FSI300 Bringing the Brains Behind Alexa to Financial ServicesAmazon Web Services
The pressure to implement digital strategies is being felt by all Financial Services organizations. Part of this pressure comes from today’s emphasis on customers and their elevated expectations around omni-channel experiences. AWS has been working with numerous Financial Services enterprises to create chatbots (that run across multiple platforms and channels) to service both employees and customers through speech and text conversational interfaces. In this session, we will be walk through how to create a chatbot solution powered by AWS Artificial Intelligence, Machine Learning, and Alexa-related services. Built for the unique issues of Financial Services organizations, this solution can respond to customer service requests (such as balances, fund transfers, and account information changes) and make employee tasks easier (such as portfolio management, client information access, and transaction initiation). AWS services enabled include Lex, Polly, DynamoDB, S3, the MobileHub, and AWS SDK.
Presenation on Context and Discovery Problems related but not limited to AR. I gave this presentation at the AR Barcelona Meetup on 13 Oct. 2015. Watch the full talk on youtube: https://www.youtube.com/watch?v=lTlbw6KUvN8
In the film “Her” the protagonist falls in love with his computer, an artificial intelligence operating system. While most of us already love Asterisk, things really get interesting when we give Asterisk a voice, and the ability to listen to our instructions.
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Finally, we’ll show how these pieces come together to make it possible to build something that (for a brief moment) passes as intelligent. Maybe.
In the changing age of internet, businesses and job routines every business owner or recruiter has their own personal beliefs and preferred strategies for hiring. We take a look at the history of jobs and hiring and introduce a Neo-Social concept of hiring with Arbunize in the modern social age. Try our recruiting solutions when the regular search process becomes stale.
International Content: Next Level ConsiderationsZeph Snapp
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Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
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Read more- https://shorturl.at/yl3MU
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Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
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Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
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