Different KPIs are mentioned which is being used by Manolo Blahnik for a effective promotion. "Sex and the city" had helped in shaping the brand image and positioning itself as a luxury brand.

1. Branded Entertainment
Evaluate a brand’s
effectiveness of
Branded
Entertainment as a
promotion tool
based on KPIS.
Presented to: Presented by:
Mr. Pratik Ghosh Ananya Agarwal (MFM/20/46)
Diptashree Mondal (MFM/20/544)
Nikita Agarwal (MFM/20/319)
Shalini BN (MFM/20/616)
Vatsala Agarwal (MFM/20/59)

2. Brand
Awareness
&
Brand Recall
TABLE OF CONTENTS
01
Brand
advocacy
&
Brand
engagement
02
Brand
Loyalty
03
Conclusion
04

3. 01
Brand Awareness
Brand Recall
PRODUCT
&
ADVERTISEMENT

4. Manolo Blahnik
❏ Launched men’s collection.
❏ Hangisi heels
❏ Bridal collection
❏ Manolo’s bags
PRODUCT
SOURCE:issuu.com

5. —ADVERTISEMENT
❏ Word of mouth
❏ TV series
❏ Vogue magazine
❏ Social media
❏ Fashion show
❏ Collaboration
SOURCE:issuu.com

6. BROOCH
DESIGN
Brand Recall
SOURCE: Manolo Blahnik
● Brooch is the signature design of Manolo
Blahnik
● Brooch design is been implemented in every other
category of the brand

7. SATIN
SHOES
Brand Recall
● Satin shoes were first introduced by Manolo blahnik
● It was further followed by other brands
● Unique Shape of Heel.
SOURCE: Manolo Blahnik

8. MOVIES
Brand Recall
SOURCE: Vogue .co.uk
Engagement shoe (Sex and the city)
Wedding shoe (Twilight)

9. 02
Brand Advocacy
Brand Engagement

10. Advocate
Carry and Manolo

11. Brand Engagement #manoloblahnik

12. ● Manolo Blahnik gives
the feeling of belonging
and excitement that
engenders loyalty from
their customers.
Image Source - www.harpersbazaar.com
Image Source - www.manoloblahnik.com
03
Brand Loyalty

13. ● The brand has a high demand
for extraordinary and
high-quality footwear among
modern women by connecting
promotion and strategy.
● He reveals the hidden needs and
wishes of women and influences
their desire and motivation to
buy his shoes.
Image Source - www.crfashionbook.com
Image Source - www.elle.com

14. 04
Conclusion
“There was a time when shoes were just shoes. But the
extraordinary designer, who wins the outstanding
achievement award at this year's British Fashion Awards,
has transformed them into magical objects of desire.”
Jess Cartner-Morley

15. ● Manolo Blahnik as a brand is high on the pricing
spectrum, and scarce in availability.
● Manolo girls prefer long lasting beauty.
● They focus more on their product then on
marketing.
● Unique presence of Carrie Bradshaw.

16. Thank you