1. Brand Introduction of sabyasachi.
2. Drawing similarities between Louis Vuitton & Sabyasachi
3.Proving holistic ideas to Sabyaschi with respect to Louis Vuitton, in terms of experience.
4.Conclusion
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Sabyasachi & Louis Vuitton
1. NATIONAL INSTITUTE OF FASHION TECHNOLOGY, BENGALURU
Department of Fashion Management Studies (FMS)
Masters of Fashion Management (2020-22)
Under the Guidance Of
Mr. Pratik Ghosh
Submitted by:
Ananya Agarwal
Diptashree Mondal
Nikita Agarwal
Shalini BN
Vatsala Agarwal
10. As per our last presentation we have seen, Louis Vuitton have built one of
their biggest project in Osaka, Japan, taking inspiration from rich culture
of the city.Louis Vuitton have taken inspiration from the “Traditional
Cruise” of Osaka city and the store was made in a shape of a sailing
cruise.
Similarly , we would like to suggest our 2nd brand, Sabyasachi, to build a
concept store in City of Nawabs- Lucknow, taking inspiration from the rich
tradition & culture of the city. One of the prominent archeological location
of Lucknow is “Rumi Darwaza”, taking direct inspiration from the
architecture and the intricate details work.
15. Color Board
While doing our last presentation we have seen. Louis Vuitton followed a
colour board for the interior of the Maison Osaka. Keeping that in mind as
well as, following the essence of the Sabyasachi, we suggested this
Colour board. This board includes the tones of ivory and one of the
signature colour of Sabyasachi, red.
18. While designing the interior, we have tried to incorporate the essence of
Sabyasachi and well as nawabi culture of Lucknow. All the traditional
artifacts of Nawabi lifestyle is placed carefully with fresh flowers. Hand
-Printed curtains are replaced by Jharokha separators, taking inspiration
from most famous craft of Lucknow,Chikan kari.
22. Lucknow is known for its architecture, so we suggested our 2nd
brand, Sabyasachi, to have a store like a Havali. And following the
similar architecture style as Rumi Darwaza. It's going to be a double
story building with rooftop restaurant. First floor will be dedicated to
women wear and jewellery. Second floor will be for menswear and
accessory.
27. A rooftop cafe is our suggestion to the new concept store of
Sabyasachi. This restaurant will give you a experience of a
luxury. It will have delicacy of lucknow with amalgamation of
Bengal cuisine. All the cutlery are also designed keeping in
mind the bengalo and mughal culture.
31. As you have seen, Sabyasachi store don't have a window display,
whereas Louis Vuitton have a very chique display. So we would like to
suggest, a Jharokha design window display for Sabyasachi, which will
exaggerate his unique design style.Also , al the displays will be on both
side of the main entrance.