2. ▪ 3rd Largest Public
University System
▪ Nation’s Largest
Urban University
▪ 540,000 Students
(46% of New York’s
College
population)
▪ 24 Institutions
▪ 11 Senior Colleges
▪ 7 Community
Colleges
Baruch
3. Baruch College
• 18,000+ students, ~82% are New York City residents
and 67% major in business
• 170+countries represented; 110 languages spoken
• 41% of students are first in family to attend college
Students
• 14,082 (80.4%) Undergraduates
• 3,423 (19.6%) Graduate
• Female 49.4%; Male 50.6%
Enrollment
• 39.9% Asian
• 34.7% White
• 14.3% Hispanic
• 10.9% Black
• .2% American Indian
Ethnicity
• School of Public Affairs
• Weissman School of Arts and Sciences
• Zicklin School of Business
(Fall
2014)
Schools
5. MGT 4993:
Business Meets 3D Digital
Design and Fabrication
Interested in 3D printing, product design and the
DIY movement? This course will explore how the
choices and processes one makes when
designing and creating three-dimensional
objects are also a series of business choices,
processes and decisions. Readings, case studies,
and hands-on projects emphasize the
development of critical skills and their
application to business and design issues of
the present. Students will learn some of the
fundamental principles of three-
dimensional design (line-plane-volume-
mass-space-light) and have access to using
digital tools in the design and creation
process such as computer-aided design
(CAD) programs and rapid prototyping (RP)
technologies for three-dimensional visualization.
The course focuses on the business context of
entrepreneurial and startup ventures.
ART 3041:
Three-Dimensional
Digital Design
This course examines the creation of
three-dimensional forms (including
construction, rendering, and output)
using digital tools. Investigation of the
fundamental principles of three-
dimensional design (line-plane-volume-
mass-space-light). Applied study of
computer-aided design (CAD) programs
and rapid prototyping (RP) technologies
for three-dimensional visualization.
Readings, case studies, and hands-on
projects emphasize the development of
critical skills and their application to
design issues of the present. Potential
applications for packaging, product, and
industrial design as well as architecture,
art, and new media.
6. Resources
• Departmental support
• Printers
• Laptops
• Scanners
• 3D design software
• Tech support
• Computer lab for classes
• Classroom for workshops & lectures
• Blogs@Baruch support
7. MGT 4993 and ART 3041
Interdisciplinary Collaboration
Zicklin
School of
Business
Weissman
School of Arts
and Sciences
Undergrad
Business
Students
Fine and Performing
Art Professor
MGT 4993
ART 3041
FUNCTIONED AS ONE COURSE
Entrepreneurship
Professors
Undergrad Liberal
Arts Students
Shared Resources
Studio time
3D Printers
Faculty
Combined blog
& Blackboard site
Shared Course Structure
Same guest speakers
All instructors taught
Combined teams
Met at same time
Worked in teams
Assignments & reading
9. Design Thinking
(Kelley & Kelly, 2013)
Define
IdeateEmpathize
Prototype
Test
http://dschool.stanford.edu/dgift/
Research
activities
informs
empathy
Focus on
defining one
need
Brainstorm
on solutions
Develop 2D
sketches and 3D
digital designs
Print
prototype
and
presented
business
model pitch
10. Ideation Sketchup model
Failed print Successful print
h0ps://blsciblogs.baruch.cuny.edu/3dfall2013/?page_id=183
Group 9: INSTIRR
