The document discusses augmented reality (AR) applications that help users locate city icons and landmarks without maps. It describes Mollejuo, a company that has developed AR apps for over two years to help users find places like the WTC memorial in New York City. The apps serve as an alternative to maps, which can be complex and difficult to navigate. Mollejuo has created AR apps for many major cities around the world that allow users to see virtual icons representing popular landmarks when pointing their device camera around the city. Data on app usage in Las Vegas shows growing adoption of the technology. The presentation argues that AR is changing how people interact with their surroundings, similar to the internet's impact.

1. Augmented Cities
Joanan Hernandez
Mollejuo
Montreal, Canada
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2. Augmented Cities
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3. Mollejuo
We help people find city icons and landmarks
in a more human way, without using maps
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4. We have been doing AR work for about two
years
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5. NYC
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6. Looking for WTC memorial…
???
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7. The problem?
MAPS!
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8. Like these …
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10. http://www.newyork101.net/new-york-map/
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11. http://www.buzzfeed.com/expresident/the-ultimate-nerd-guide-to-new-york-city
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12. Or this one… Good luck!
http://mappery.com/map-of/Paris-France-Tourist-Map-4
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13. Which leads us to this …
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14. City Icons!
Apps to the
rescue
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15. How do they work?
Screen
Capture
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16. Functionality
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17. Iconed Cities
• New York • Singapore
• Washington D.C • San Francisco
• Boston (Freedom Trail) • Chicago
• Paris • Las Vegas
• London • Mexico DF
• Rome • Shanghai
• Dubai • Beijing
• Hong Kong
• Tokyo And many more coming
• Barcelona …
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18. Do people get it?
# Of Uses Las Vegas
1800
Icons app
1600 Intro
1400 London
Olympics
1200
1000
800 # Of Uses
600
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19. AR is a new medium
People interaction with objects is changing, the
same way as we changed our behavior due to
the internet
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20. Mollejuo is being part of this next big thing
that is happening now!
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21. Thanks!
@Mollejuos
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