ModuleDescriptions_MPO_IMIS

RRModule: Business Marketing Management
Compulsory Module (X) Elective ()
ID number:
1
Workload
150 h
ECTS
5 CP
Semester
1. Semester
Duration
1 Semester
1 Course Class Time
4 SWS / 60 h
Self-Study
90 h
2 Course Types (in SWH):
Seminar (2), Exercise Class (2), Practical Course (0)
3 Group Size:
4 Objectives:
The known perspective of the consumer goods markets has been, particularly with
regard to the internationality, expanded onto the industrial goods. The students should
independently and successfully analyse, evaluate, and finally solve the managerial
responsibilities within an industrial goods company, especially in the IT sector. For this
they should individually understand the idiosyncrasies of industrial goods markets,
interpret an international environment, and design solutions. This management task
requires the interdisciplinary integration of marketing, accounting and financing, as well
as an analytical, problem-orientated thought structure.
5 Content:
Introduction to Business Marketing Management (features of industrial goods
companies and customers, etc.); Part I: Market Sensing and Market Strategy
(organizational purchasing behaviour, market segmentation and value generation,
business marketing strategy); Part II: Business marketing tools (Customer Relationship
Management, services and flexible market offerings, new product development, price
management, etc.); Business Marketing Ethics: discussion of current issues. Each
lecture is supplemented by a case study seminar in which current issues and decisions
of real companies are analysed and presented by the students.
6 Compatibility of Module:
Study Program ET ( ) Study Program EPM ( ) Study Program BBA ( )
Study Program SEEM ( ) Study Program IMIS (X)
7 Prerequisites:
8 Examination (scope according to the examination regulations):
Written Exam (X), Oral Exam ( ), Home / Project Assignment ( ), Combination Exam ( )
9 Prerequisites for ECTS Credit Points:
Completion of all examination requirements according to section 8.
10 Relevance for the Overall Score:
According to examination regulations.
11 Frequency:
Yearly
12 Responsible Lecturer:
Prof. Dr. Valerie Wulfhorst
13 Additional Information:
Literature
Hutt, M.D.; Speh, T.W.: Business Market Management, 11th ed., Canada: South-
Western, Cengage Learning, 2013.
Anderson, J.C.; Narus, J.A.; Narayandas, D.: Business Market Management:
Understanding, Creating, and Delivering Value, 3rd ed., Upper Saddle River: Pearson,
2009.

RRModule: Corporate Entrepreneurship & Innovation
ID number:
2
Workload
150 h
ECTS
5 CP
Semester
1. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
105 h
3 Group Size:
4 Objectives:
The goal of this course is to acquaint the students with the implications of
entrepreneurship and innovation for different industry sectors. It should also put them in
the position to differentiate risks and opportunities, referring to relevant theories and
concepts, to recognize, anticipate and assess these risks and opportunities. As a result,
the students gain background knowledge of the strategic framework of the currently
employing companies and for their own career plans.
5 Content:
Students receive in-depth knowledge of business start-ups (entrepreneurship), the
characteristics of entrepreneurial behaviour within organizations (intrapreneurship) and
the management of innovation. After completing this module, students should
understand the unique challenges of entrepreneurial behaviour and should possess the
knowledge and skills necessary for setting up a business.
7 Prerequisites:
Written Exam ( ), Oral Exam ( ), Home / Project Assignment (X), Combination Exam ( )
11 Frequency:
Yearly
Prof. Dr. Andreas Gerlach
Literatur:
Morris, M.H.; Kuratko, D.F.; Covin, J.G. (2011) Corporate Entrepreneurship &
Innovation 3rd ed. Thomson /South-Western Publishing.

RRModule: Finance & Accounting
ID number:
3
Workload
210 h
ECTS
7 CP
Semester
2. Semester
Duration
1 Semester
1 Course Class Time
4 SWS / 60 h
Self-Study
150 h
3 Group Size:
4 Objectives:
Based upon the known principles of accounting and finance, the students should
understand advanced concepts of performance measurement, investment planning and
financial control, as well as applying, critically reflecting and integrating into the overall
management of the company. For this purpose, both an explanation and interpretation
of the theoretical foundations of the concepts is necessary and their practical application
and classification into the control of the entire company, especially against the
background of an internationally operating business.
5 Content:
Part I: Management Accounting: Control Systems and Performance Measurement,
Shareholder Value, Incentive Systems; Part II: Investment Decisions (Financing and
accounting interface): Investment Criteria and their critical evaluation, Discounted Cash
Flow Analysis, Project Analysis; Part III: Financing:
a) Risk: Risk and Return, Diversification, Market vs. Unique Risk, Capital Asset Pricing
Model, Weighted Average Cost of Capital und Business valuation
b) Financial analysis and planning: long-term and short-term planning, Liquidity
c) International Financing: Foreign exchange market, International Investment decisions
7 Prerequisites:
Written Exam (X), Oral Exam ( ), Home / Project Assignment ( ), Combination Exam ( )
11 Frequency:
Yearly
Each course will be supplemented by a case study, in which the content of the course
will be applied to a company. Most exercises are accomplished using MS Excel.
Voluntary Excel courses will bring the students’ MS Excel knowledge to a uniform level.
Miscellaneous Media (Video etc.) will be used.
Literature: Brealey, Richard; Myers, Stewart & Marcus, Alan:
Fundamentals of Corporate Finance, 6th ed., McGraw-Hill, (2009).

RRModule: Advanced International Economics
Compulsory Module () Elective (X)
ID number:
4
Workload
180 h
ECTS
6 CP
Semester
2. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
135 h
3 Group Size:
4 Objectives:
The course objective is to enable students to independently assess of economic
developments and their significance and impact on their own business decisions,
through the content mentioned below. Emphasis will be placed on international,
management-relevant contents. The education of inter-temporal and global thinking and
optimization approaches allows a more holistic view of economic relationships and thus
improved decision making.
5 Content:
The course covers three major areas: growth and development, international financial
markets and taxation. Next to foreign trade and growth theory, the first part also
includes the analysis of business cycles and issues in growth development. Part two
deals with international financial and debt crises, exchange rate risks as well as
advanced aspects of the monetary policy. In the third part, fiscal policy instruments,
such as spending programs, subsidies and taxation types are introduced and analysed.
By means of simulation models and IT-applications, the effects of different measures
can be understood and analyzed.
7 Prerequisites:
Written Exam ( ), Oral Exam (X), Home / Project Assignment ( ), Combination Exam ( )
11 Frequency:
Yearly
Prof. Dr. Dina Dreisbach
Literature:
Gibbons, R. (1992), Game Theory for Applied Economists, New Jersey: Princeton
University Press.
Dasgupta, D. (2008), Growth Theory: Solow and His Modern Exponents, 1st edition,
Oxford: Oxford University Press.
Bofinger, P. (2010), Grundzüge der Volkswirtschaftslehre: Eine Einführung in die
Wissenschaft von Märkten, 3. Auflage, München: Pearson.

RRModule: International Studies I: Global Business
ID number:
6
Workload
180 h
ECTS
6 CP
Semester
2. Semester
Duration
1 Semester
1 Course Class Time
2 SWS / 30 h
Self-Study
150 h
3 Group Size:
4 Objectives:
Students will acquire in-depth knowledge of a particular field of the global economy.
They will be able to detect international contexts, to differentiate and independently
analyse aspects in this regard and develop problem-solving solutions.
5 Content:
Topic selection takes place in dialog between the teachers and students. The main
focus of content can be economic, as well as business administrative developments,
challenges, concepts or questions.
7 Prerequisites:
11 Frequency:
Yearly
Prof. Dr. Henrik Janzen
As far as possible, the module "International Studies I: Global Business" should be
taken at one of the foreign partner Universities in form of appropriate courses and
completed with the provided examination. This requires prior approval by the
examination board.

RRModule: Product and Process Management
ID number:
5
Workload
180 h
ECTS
6 CP
Semester
2. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
135 h
3 Group Size:
4 Objectives:
Production is one of the key areas in industrial enterprises. Today, an aggregate and
integrated view of the various departments of an enterprise shapes management
decisions. Students get to know basic theoretical and operative methods in production
as well as in process management. Both fields are integrated into modern management
concepts.
5 Content:
This module deals with production and process management. The production part
covers an introduction to production and cost theory, production planning and
management, as well as production-oriented aspects of management concepts such as
CIM, JIT, Lean, TQM and SCM. The process management part deals with process
modelling, determination of actual and set-point states, process-oriented implementation
of ERP systems, workflow management and process optimization with Lean Six Sigma.
7 Prerequisites:
Written Exam ( ), Oral Exam ( ), Home / Project Assignment ( ), Combination Exam (X)
11 Frequency:
Yearly
Prof. Dr. Dina Dreisbach
Literature:
Weske, M. (2012), Business Process Management- Concepts, Languages,
Architectures, 7th ed., Springer: Berlin, Heidelberg, New York.
Bloech, J. et al. (2003), Einführung in die Produktion, 5. Auflage, Physica: Heidelberg

RRModule: Journal Club
ID number:
7
Workload
150 h
ECTS
5 CP
Semester
1. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
105 h
3 Group Size:
4 Objectives:
Upon completion of this module, students should be able to competently and intelligibly
present journal articles from one of their areas of study. They should overcome the
barrier of familiarizing themselves with a difficult text, identifying the message of an
article and to convey it to the an audience clearly and in a persuasive manner. This way
they will learn to analyze their audience so as to be in a position to tailor their
presentation accordingly; to recognize the relevance of the article; to understand and
explain new and difficult concepts, models, arguments and methods; to meet the
challenge of speaking in front of a larger audience in English about content and
argumentation of a demanding publication; and to give presentations and contribute to
scholarly discussions in acceptable and professional English.
5 Content:
In addition to teh topics of the articles, this module covers text analysis, analysis of the
audience, preparation of a presentation of a journal article to an audience (including
message, relevance, structure, rhetorical means), and PowerPoint.
7 Prerequisites:
11 Frequency:
Yearly
Prof. Dr. Claudia Gdaniec
Literature:
Rosenberg, Karen (2011), Reading Games: Strategies for Reading Scholarly Sources,
In: Writing spaces: readings on writing. Volume 2 / edited by Charles Lowe and Pavel
Zemliansky, pp. 210-22, Writingspaces.org and Anderson, South Carolina, USA: Parlor
Press

RRModule: Virtual / Intercultural Communication
ID number:
8
Workload
150 h
ECTS
5 CP
Semester
2. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
105 h
3 Group Size:
4 Objectives:
Upon completion of this module, students should:
a) be able to act appropriately in virtual cross-cultural business situations.
b) have acquired sufficient experience with different online communication tools and
forms (e.g. email, wiki, forums, video-conferences, podcast, blogs, prezi collaboration)
so as to be able to easily adapt to new, emerging communication tools.
c) have acquired technical, communicative and cultural competencies
d) be familiar with different functions of virtual communication and be able to decide
which tools to use for which functions and contexts (e.g. visualizing information/data;
decision making; in-team productivity; communication with clients and partners; PR;
Internet presence) and in which situations virtual communication is not appropriate.
5 Content:
Netiquette, emotions in virtual communication; communicative competence: How do you
compensate for lack of visual clues?; when to use virtual communication and when to
insist on face-to-face communication; synchronous and asynchronous communication;
create a video/podcast or audio file with instructions, for instance; or with a
presentation/visual-audio description of a project at the student’s site; an interview, etc.;
Group Support Systems; avatars; concept and technology of “liquid democracy”; What
to do about cyber-bullying?; the image/concept of the Cyborg. How could it help
visualizing virtual communication and what do we learn from it? Playing with identities.
7 Prerequisites:
11 Frequency:
Yearly
Literature
IBM Social Computing Guidelines
Turkle, S., 2008, Always-on/Always-on-you: The Tethered Self, In: James Katz (ed.)
Handbook of Mobile Communications and Social Change, Cambridge, MA: MIT Press
Turkle, S. (2007), Can you hear me now? Forbes.com, 5(7), 07.

RRModule: Current Communication Issues
ID number:
9
Workload
150 h
ECTS
5 CP
Semester
3. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
105 h
3 Group Size:
4 Objectives:
Ability to analyse, control and optimize communication processes in the international
context as in relation to different corporate cultures. Recognize ethnocentric/
stereotypical behaviour and develop of both internal and external communication,
problem-solving and negotiation strategies. Obtain the ability to operate effectively and
appropriately in business meetings and various cross-cultural teams. Obtain the ability
to create a professional presentation as well as to effectively use communication
techniques und technologies.
5 Content:
Negotiation strategies, problem solving strategies, leadership in intercultural teams,
effective meetings, effective e-mail- and telephone communication, presentation
techniques
7 Prerequisites:
11 Frequency:
Yearly
Literature:
English, L. und Lynn, S. (1995). Business across Cultures, Effective Communication
Strategies, White Plains: Longman;
Flinders, S. (2012), Leading People, Quince Cottage, Hoe Lane, Peaslake, Surrey:
Delta Publishing;
King, D. (2008), Meetings, Quince Cottage, Hoe Lane, Peaslake, Surrey: Delta
Publishing; Lowe, S, Pile L. (2007), Negotiating, Delta Publishing, Quince Cottage, Hoe
Lane, Peaslake, Surrey: Delta Publishing;
Lowe, S. (2006), Presenting, Quince Cottage, Hoe Lane, Peaslake, Surrey: Delta
Publishing

RRModule: Enterprise Resource Planning
ID number:
10
Workload
180 h
ECTS
6 CP
Semester
2. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
135 h
3 Group Size:
4 Objectives:
The students understand the basic idea of Enterprise Resource Planning and can
overview the market situation of the system providers. They are aware of the potentials
and challenges of a consistent process orientation and can control key business
processes in theory and system independent as well as practically using SAP ERP.
They monitor the interfaces with cross-company systems and know their functionalities.
In addition they monitor the management requirements for the implementation and
operation of ERP systems and are aware of the special role of ERP consultations.
5 Content:
After discussing the basic idea of ERP systems in contrast to the alternative solutions
(Best-of-Breed), the core business processes of SAP ERP are subject of this module.
The subsequent treatment of the potentials and limitations of ERP systems is followed
by the issue of complementary systems in the context of typical application packages
(especially CRM und SCM). Finally, the implementation process and the management
requirements during operation are addressed, in consideration of the special role and
the field of activity of SAP consulting.
7 Prerequisites:
11 Frequency:
Yearly
Prof. Dr. Peter Weber
Literature:
- Magal, Simha R. / Word, Jeffrey: Integrated Business Processes with ERP Systems,
Wiley 2012.
- Case studies from the SAP University Alliance

RRModule: Business Intelligence
ID number:
11
Workload
150 h
ECTS
5 CP
Semester
1. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
105 h
3 Group Size:
4 Objectives:
The students know the basics of data warehousing as well as the application fields of
Business Intelligence solutions. The students learn the skill to generate meaningful
information from „row data“ and are able to establish useful reports. They also acquire
knowledge in the application of current In-Memory database technology using the SAP
HANA approach. The students gain practical experience in the application of the prior
treated In-Memory technology with the SAP HANA case study „Analytics“.
5 Content:
The first part of the course covers concepts from the area of Business Intelligence. The
second part will give an introduction to In-Memory technology. As part of the HANA
case study, these possibilities of In-Memory technology will be trained practically:
• Modelling of data structures and real-time data-replication
• SAP Business Objects Data Service Modelling
• SAP HANA Studio modelling and execution
• Report configuration und Web Service usage
7 Prerequisites:
11 Frequency:
Yearly
Prof. Dr. Christine Kohring
Literature:
- Turban, Efraim / Sharda, Ramesh / Delen, Dursun: Decision Support and Business
Intelligence Systems, Prentice Hall 2010.
- Plattner, Hasso / Zeier, Alexander: In-Memory Data Management: Technology and
Applications, Springer 2012.
- Case studies from the SAP University Alliance

RRModule: E-Business
ID number:
12
Workload
150 h
ECTS
5 CP
Semester
1. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
105 h
3 Group Size:
4 Objectives:
The students have a differentiated comprehension of the concept in the areas of E-
Commerce, E-Business und Net Economy and they know of the history of
developments, as well as the current trends of E-Business. In addition they understand
the implications of technology-driven business model changes as well as concepts of
value chain integration, such as Supply Chain Management and Customer Relationship
Management. They monitor the possibilities and challenges of digital marketing and are
able to develop and steer independent online-marketing campaigns.
5 Content:
In the first part of the course, E-Commerce- und E-Business-terms will be elaborated,
the dynamic development of technological infrastructure will be discussed as well as the
industry and company specific diffusion of E-Business und E-Commerce concepts. The
second part deals with the strategies and applications, in particular Customer
Relationship and Supply Chain Management, plus electronic procurement. In addition
"E"-business models are treated with their special characteristics, for example in terms
of network effects and digital marketing.
7 Prerequisites:
11 Frequency:
Yearly
Literature:
- Laudon, Kenneth C. / Traver, Carol Guercia: E-Commerce 2013, 9th Edition, Pearson
2013.
- Chaffey, Dave / Ellis-Chadwick, Fiona: Digital Marketing, 5th Edition, Prentice Hall
International 2012.
- Chaffey, Dave: E-Business & E-Commerce Management, 5th Edition, Prentice Hall
International 2011.

RRModule: Information Management
ID number:
13
Workload
150 h
ECTS
5 CP
Semester
1. Semester
Duration
1 Semester
1 Course Class Time
3 SWS / 45 h
Self-Study
105 h
3 Group Size:
4 Objectives:
Students understand the necessity of an organized information management and they
are aware of the dynamics and complexity of this field of action. They know different
approaches and can overview the range of tasks. In addition they master the strategic
and operational methods, for instance in the areas of process modelling, strategy
development, resourse allocation and IT-controlling and are able to apply these
methods independently to new problems. Students can characterize and evaluate
alternative organizational concepts such as centralization, decentralization and
outsourcing.
5 Content:
After covering the conceptual foundations, the module turns to the necessity of an
organizational information management, the dynamic development of the relevant
socio-technical framework as well as alternative information management approaches
with their respective range of tasks. A focus is then placed on the application of
operational and strategic methods for goal setting, strategy development, strategy
implication and performance measurement, for example with the help of event-driven
process chains, scenario planning, portfolio analysis, benchmarking and the balance
scorecard. In addition, standard processes in the IT-management will be handled using
the IT-Infrastructure Library (ITIL).
7 Prerequisites:
11 Frequency:
Yearly
Literature:
- McKeen, James D. / Smith, Heather: IT-Strategy, 2nd Edition, Pearson 2012.
- Blokdijk, Gerard / Menken, Ivanka: Itil Foundation Complete Certification Kit, 4th
Edition, Emereo 2012.

RRModule: IS Project
ID number:
14
Workload
180 h
ECTS
6 CP
Semester
2. Semester
Duration
1 Semester
1 Course Class Time
2 SWS / 30 h
Self-Study
150 h
3 Group Size:
4 Objectives:
In this module the students will acquire skills and competencies in regard to the design
or modification of information systems (Software Engineering). They know the common
development concepts and can assess them in regard to their suitability in specific
contexts. In addition, the students experience hands on work on a software system in
this module and can therefore particularly understand the corresponding project
management requirements.
5 Content:
The module deals with the common software engineering approaches and also includes
the specific development or modification of an information system. Thus, it covers all
major stages of a software engineering-process, from planning with help of requirement
specifications through acceptance / implementation or maintenance.
7 Prerequisites:
11 Frequency:
Yearly
Literature:
Braude, Eric J.; Bernstein, Michael E.: Software Engineering: Modern Approaches, 2nd.
ed., John Wiley & Sons, 2011.

RRModule: International Studies II: Information Systems
ID number:
15
Workload
180 h
ECTS
6 CP
Semester
2. Semester
Duration
1 Semester
1 Course Class Time
2 SWS / 30 h
Self-Study
150 h
3 Group Size:
4 Objectives:
Students will acquire in-depth knowledge of the role and challenges of information
systems in an international context. They are able to differentiate and independently
analyze specific issues and to use appropriate methods to solve problems.
5 Content:
Topic selection takes place in dialog between the teachers and students. The content
can be both the management of globally positioned information systems and the IT
support of international management activities.
7 Prerequisites:
11 Frequency:
Yearly
As far as possible, the module "International Studies II: Global Business" should be
taken at one of the foreign partner Universities in form of appropriate courses and
completed with the provided examination. This requires prior approval by the
examination board.

RRModule: Practical Experience
ID number:
16
Workload
360 h
ECTS
12 CP
Semester
2. Semester
Duration
1 Semester
1 Course Class Time
0 SWS / 0 h
Self-Study
360 h
3 Group Size:
4 Objectives:
The students know the working processes in organizations. They can contribute
responsibly to practice-relevant projects and actively participate in a project team. They
experience the requirements of a timely project completion and the relevance of
professional project management.
5 Content:
Students gain work experience through independent project work at the interface of IT
systems and management. They work on tasks in written and practical form and
experience team work. If necessary, they prepare their master’s thesis through research
and appropriate contacts.
7 Prerequisites:
11 Frequency:
Yearly

RRModule: Master Project
ID number:
17
Workload
600 h
ECTS
16 CP
Semester
3. Semester
Duration
1 Semester
1 Course Class Time
0 SWS / 0 h
Self-Study
600 h
3 Group Size:
4 Objectives:
Using the learnt scientific and practical methods, students can independently work on a
theoretical or application related issue in the areas management and/or information
systems and place these in multidisciplinary connections. The students can orally
present and defend the results of their work, its professional basis, its interdisciplinary,
as well as its practical significance.
5 Content:
The module contains thesis and colloquium. The thesis requires processing a
predefined written task in the fields of management, information systems or
communication. Subject of the colloquium is an oral presentation of the thesis as well as
the methology used, and subsequent discussion.
7 Prerequisites:
Written Exam ( ), Oral Exam ( ), Home / Project Assignment ( ), Combination Exam ( )
11 Frequency:
Yearly
Only students, who have earned at least 48 ECTS credit points in the module
examinations of the compulsory and elective modules of the study will be admitted to
the master thesis. Admittance to the colloquium requires 70 ECTS credit points in the
module examinations of the compulsory and elective modules.

RRModule: Research Methods
ID number:
18
Workload
150 h
ECTS
5 CP
Semester
3. Semester
Duration
1 Semester
1 Course Class Time
4 SWS / 60 h
Self-Study
90 h
3 Group Size:
4 Objectives:
The students will be able to independently structure and execute a research project (in
particular a Master’s thesis) and to critically evaluate other research papers. Hereby,
both theoretical-deductive and empirical-inductive research methods should be used.
5 Content:
Part I: Introduction to scientific work (research process, literature review, topic
identification and classification)
Part II: Theoretical-Deductive research: Economic theories: Assumptions (homo
economicus, opportunistic behaviour, etc.), new institutional economics (transaction
cost theory, property rights, principal agent theory), information theory, game theory,
auction theory. Software application through Excel Macros
Part III: Empirical-Inductive research:
Research Design (measurement and scaling, questionnaire design), multivariate data
analysis (introduction, descriptive analysis, ANOVA, regression, factor and cluster
analysis, Multi-dimensional scaling and Conjoint Analysis). Software: SPSS
7 Prerequisites:
11 Frequency:
Yearly
Literature:
Gibbons, R.: Game theory for applied economists, Princeton University Press, 1992.
Krishna, V.: Auction Theory, 2nd edition, Academic Press, Elsevier, 2010.
Malhotra, N.K.: Marketing Research. An Applied Orientation, 6th ed., Pearson, 2010.
Ménard, C.: Institutions, Contracts, and Organizations, Perspectives from New
Institutional Economics, Edward Elgar, 2000, and; Furubotn, E.G.; Richter, R.: The New
Institutional Economics of Markets, Edward Elgar, 2010.
Milgrom, P.: Auctions and Bidding: A Primer, Journal of Economic Perspectives, Vol. 3,
No. 3, pp. 3-22.

ModuleDescriptions_MPO_IMIS

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