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Module 3 Cognitive design thinking 2024.pptx
- 1. Recap from theprevious model `Outline Content Innovation Technology examples and Present. Classical Theory •Scientific Management Theory •Bureaucratic Management Theory •Administrative Management Theory Behavioral Theory Human Relation Theories Leadership Theories Entrepreneurship theories Motivational theories Modern Manageme nt Theory •System Management Theory •Contingency Theory •Quantum •Typewriting •Classical cameras •Classical TV Electrical typewriter Modern phones Modern Tools Embedded technology IoT Human Centered Design
- 2. HUMAN CENTERED DESIGN? •Human-centered design is a problem-solving technique that puts real people at the center of the development process, enabling you to create products and services that resonate and are tailored to your audience’s needs. • The goal is to keep users’ wants, pain points, and preferences front of mind during every phase of the process. In turn, you’ll build more intuitive, accessible products that are likely to turn a higher profit because your customers have already vetted the solution and feel more invested in using it.
- 3. How will youaddress pain point of User?
- 4. THE PHASES OFHUMAN-CENTERED DESIGN • Global design firm IDEO popularized human- centered design, breaking it down into three phases: 1. Inspiration 2. Ideation 3. Implementation
- 5. Inspiration • This firstphase is dedicated to learning from your customers. Rather than develop products based on preconceived notions about what you think they want, you take the time to discover what they actually want firsthand. • The inspiration phase requires empathy—the capability of understanding another person’s experiences and emotions. You need to put yourself in your users’ shoes and ask questions to determine what products they’re currently using, why and how they’re using them, and the challenges they’re trying to solve.
- 6. Qualitative Research Approach •One user Needs • Two-three user Needs • 50-100 • Interview • Focused group discussion • Survey
- 7. Ideation • The inspirationyou gather in the first phase will lead you to the second: ideation. During this step, you want to brainstorm as many ideas as possible based on the feedback you gathered. • Remember that, when brainstorming, there are no bad ideas. The only way to derail the process is if you ignore your users’ needs.
- 8. Ideation • The combinationof; 1. Inspiration 2. Ideation 3. Implementation • Design Thinking
- 9. DESIGN THINKING • Designthinking refers to the set of cognitive, strategic and practical procedures used by designers in the process of designing, and to the body of knowledge that has been developed about how people reason when engaging with design problems. • cognitive style (thinking like a designer), • Includes Imagination by integrating three realms of reasoning, which entail diversity and inclusion.
- 10. Three realms ofReasoning K n o w in g t h e u n p r e di ct a bl e f u t u r e K n o w in g o t h er s, e n vi r o n m e nt a n d n at u re K n o w i n g t h e s e l f
- 11. Eco-psychology Theory By Davis •Eco-psychology is founded on three main insights • 1. Human and nature have a deeply bonded relationship with environment. • 2. When humans and nature become disassociated with each other, the result is suffering for both the environment and people • 3. Recognizing the relationship between people and nature will lead to healing of both sustainable creation.
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- 13. How do wereciprocate with nature • Critical thinking • Imagination • Problem solving
- 15. A case ofWright brothers • The Wright brothers, Orville Wright and Wilbur Wright, were American aviation pioneers generally credited with inventing, building, and flying the world's first successful airplane. • Wright Flyer • Wright Flyer II • Wright Model B • 1902 Wight Glider
- 16. Nature + Imagination=Manipulation •How do we reciprocate nature with Imagination? 1903 1913
- 17. Product and Serviceindustry (Transportation Sector) • Discuss how product and service industry contributed to economic development in terms of innovation and entrepreneurship Hint: Science, Investment
- 18. Science Manipulate Nature creation •Invention Value addition from Creation • Innovation
- 19. Science Manipulate nature (CommunicationIndustry) Cob Web Digital Science
- 20. A case ofHenry Ford
- 21. What approach ofthinking Did he applied?
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- 23. System Thinking • Systemsthinking is a way of making sense of the complexity of the world by looking at it in terms of wholes and relationships rather than by splitting it down into its parts. It has been used as a way of exploring and developing effective action in complex contexts, enabling systems change • System thinking leverage three realms of intelligence for optimal performances.
- 25. Three Realms ofIntelligence IQ • Intelligent Quotient, normally measured, in different level of category using established criteria (A,B,C, or first class, Honor etc), in terms of scale-grading or performance rate. More focused on what do we want to achieve? • Short term EQ • Emotional Intelligence, measured as EQ, describes capacity, skills to perceive, asses and manage the emotions of one’s self, others, groups and environment • More focused on How do we achieve? • Immediate SQ • Spiritual quotient is described as a measure that looks at person’s spiritual intelligence in terms of meaning and values, untouchable level which try to answer the question of Why and How? • Why do we want to achieve(Vision) • How can we achieve(Mission) • Sustainable long-term
- 26. Intelligent Quotient(IQ) Intelligent Quotient, normally measured,e nt in different level(A,B,C, orfirst class, Honor etc) Passionate Telling others who you are Self Centered Transactiona l leadership Instructor Sympathy High Ego What do we want to Achieve?
- 27. Emotional Quotient(EQ) Description Emotional Intelligence(EI), measured by describing capacity,skills, perseverance manage the emotions of one’s self of others, groups and environment Recognize the feeling of others/relationshi p People skills Best Practice Competence Potential Knowledge Ethic Experience of internal and external environment Empathy Leadership Style Transforma tional leadership skills Mentor Less Ego Opportunit y Creating Innovation groups Integrating informal and formal knowledge creation How do we want to Achieve?
- 28. Spiritual Quotient(SQ) Description Spiritual quotient is describedas a measure that looks at person’s spiritual intelligence answering the question of meaning and values? What do we want to achieve How can we achieve Skills Compassion ate High power of Discernmen t Speak with Silence with action Best Practice Compassion Leadership style Coach, Authentic leadership skills Social mastery High transcenden ce of knowledge Awareness Self mastery Opportunit y Wise Change Agent for inner self Wise coach Why do we want to Achieve?
- 29. Summary of 3realms of knowledge IQ: Intelligence Quotient EQ: Emotional Quotient SQ: Spiritual Quotient/Intelligence Rational Approach Adaptive approach Quantum approach Law abiding Adaptive and associative Recontextualising Ultimately controllable Habit-bound and controlling Chaotic Emphasis on Isolation Emphasis on familiarity Emphasis on integration Predictable Ambiguous Unpredictable Dictatorial Consensual Rely on trust Inflexible Proactive Imaginative and Experimental Reactive Ambiguous boundaries Flexible boundaries Rigid boundaries Fragmented Holistic Atomistic
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- 31. leadership perspective IQ •Envisioning-Planning EQ•Mission-Organizing and Implementing SQ •Vision valued led •Adaptive leadership
- 32. Thank you forlistening QA