The document discusses the concept of a 'mobiledesktoptablet first' approach, emphasizing the importance of adapting designs to various form factors. It highlights the necessity of prioritizing the mobile form factor in design to enhance user experience and decision-making. Additionally, it addresses the challenges and benefits of implementing this philosophy in practice.

1. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 1
mobiledesktoptablet
FIRST
getting the most from all form factors
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first

2. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 2
breaking the
ICE
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first

3. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
about me
3

4. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
about RBA
4

5. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
about you
5

6. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
warning
6
https://www.flickr.com/photos/baldiri/5734993652/sizes/l

7. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 7
setting the
STAGE
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first

8. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
“mobile first” is a good idea
8
https://www.flickr.com/photos/ful1to/3783198574/sizes/l

9. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
right direction
9
https://www.flickr.com/photos/philliecasablanca/2182162819/sizes/o/

10. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
we were all retrofitting
10
https://www.flickr.com/photos/jeffsand/3871415191/sizes/l

11. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
data said we needed to change
11
https://www.flickr.com/photos/zeldman/9599508711/sizes/l

12. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
we took the leap
12
https://www.flickr.com/photos/cloud10/436425696/sizes/l

13. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
so, how’s that workin’ out?
13

14. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
very well
14

15. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
however…
15

16. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
all form factors can REVEAL
16
http://upload.wikimedia.org/wikipedia/commons/1/15/Magnifying_Glass_Photo.jpg

17. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
all form factors can STRENGTHEN
17
https://www.flickr.com/photos/ggvic/3255129747/sizes/l

18. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
all form factors can INSPIRE
18
http://upload.wikimedia.org/wikipedia/commons/f/fc/Inspire_Sunburst_Italian_Alps.jpg

19. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
the merits of
“MOBILE FIRST”
19

20. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
forces us to prioritize
20
https://www.flickr.com/photos/robandstephanielevy/4616960925/sizes/l

21. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
transforms pain into pleasure
21
https://www.flickr.com/photos/zunami/2283133585/sizes/l

22. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
sets expectations up front
22
http://www.phlmetropolis.com/2012/03/my-internet-dating-experiment.php

23. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when “mobile first”!
DOESN’T
MAKE SENSE
23

24. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when you need the big picture
24
http://magbookkeeping.com/blog/

25. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when data indicates otherwise
25
https://www.flickr.com/photos/nicmcphee/2217375343/sizes/l

26. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
when you’re not ready
26

27. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 27
mobledesktoptablet first
EXAMPLES
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first

28. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
due to client
permissions, these
examples cannot
be shared online
!
sorry :(
28
https://www.flickr.com/photos/imagesbywestfall/3606314694/sizes/o/

29. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 29
the “mobledesktoptablet first”
PHILOSOPHY
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first

30. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
it’s all about adaptation
30
http://upload.wikimedia.org/wikipedia/commons/2/28/Adapt_or_die_Poznan.jpg

31. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 1:
prioritize the most constrained
form factor
31

32. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 1:
prioritize the most IMPORTANT
form factor
32

33. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
… to your users?
33
http://resources2.news.com.au/images/2011/08/29/1226124/896802-110830-ipads-at-blair-athol.jpg

34. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
…to the business?
34

35. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
…to think it through
35
https://www.flickr.com/photos/mustangjoe/5966894496/sizes/l

36. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 2:
transform painful choices
into pleasurable decisions
36

37. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 2:
transform painful COMMUNICATION
into pleasurable DIALOGUE
37

38. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 38
http://upload.wikimedia.org/wikipedia/commons/5/58/Lionel_Barrymore_as_Mr._Potter.jpg
from
this
to
this
https://www.flickr.com/photos/slava/992547455/sizes/o/

39. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
set clear expectations
39
http://www.greatmanagers.com/wp-content/uploads/2013/04/iStock_000017434800Large-300x264.jpg

40. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
expect partnership
40
http://pixabay.com/p-96298/?no_redirect

41. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
trust
41

42. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 3:
consider the mobile form factor
up front
42

43. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
point 3:
consider ALL APPLICABLE form factorS
up front
43

44. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
we all “get it”
44
http://fc06.deviantart.net/fs71/f/2013/151/4/0/6_flat_screen_and_device_shape_vector_by_designsbee-d679jif.jpg

45. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
questions
ANYONE?
45

46. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first
thank
YOU!
46

47. Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first 47
mobiledesktoptablet
FIRST
getting the most from all form factors
Matthew Doty | @matthewjdoty | @RBAConsulting | #mobledesktoptablet_first