#MOBILE360 Evento organizado por @GSMA enfocado a #Security #5G y discutiendo #IoT seguridad-salvaguardando la red
Se Compartieron 477 tweets por 218 participantes
Is your enterprise ready for WYOD? Wearable devices are marching into the Enterprise, creating security concerns for IT. This infographic highlights the growing importance of considering the mobile information security of wearable devices.
#MSIgnite2019 conoce todas las métricas by #SEOhashtag
Conoce las metricas y mapas de audiencia desarollados en #MSIgnite2019 . #seohashtag estuvo monitoreando todas las métricas en tiempo real by #Metricool y conocerás de que hablan sus audiencias by #NodeXL
https://vivianfrancos.com/msignite2019-conoce-todas-las-metricas/
@WebSummit 70,000 nerds. 1,200 speakers. 1 incredible city.
Be part of the story using #WebSummit
Lisbon, Portugal https://youtu.be/shSLieOZxjc
news.websummit.com/twitter
Is your enterprise ready for WYOD? Wearable devices are marching into the Enterprise, creating security concerns for IT. This infographic highlights the growing importance of considering the mobile information security of wearable devices.
#MSIgnite2019 conoce todas las métricas by #SEOhashtag
Conoce las metricas y mapas de audiencia desarollados en #MSIgnite2019 . #seohashtag estuvo monitoreando todas las métricas en tiempo real by #Metricool y conocerás de que hablan sus audiencias by #NodeXL
https://vivianfrancos.com/msignite2019-conoce-todas-las-metricas/
@WebSummit 70,000 nerds. 1,200 speakers. 1 incredible city.
Be part of the story using #WebSummit
Lisbon, Portugal https://youtu.be/shSLieOZxjc
news.websummit.com/twitter
#CEC19CX, Diferenciación y Valor añadido
La experiencia de cliente se ha convertido en un factor diferencial determinante en el proceso de decisión de compra de los consumidores. Cuanto más satisfactoria es en todos los sentidos, más oportunidades tienen las marcas de convertirla en una ventaja competitiva que les otorga un posicionamiento preferencial frente a sus competidores.
Los avances tecnológicos en la era digital están generando nuevas oportunidades para conectar y entender mejor al consumidor. Customer Experience Congress es la cita de referencia en el entorno directivo para conocer el valor de la experiencia como elemento diferencial de las compañías.
Alinear los objetivos de negocio situando el cliente en el centro de la estrategia y aprovechar tanto la innovación como la tecnología para lograr una conexión emocional con el consumidor omnicanal son algunas de las claves para alcanzar el éxito de la compañía basado en una estrategia de Customer Experience.
En la VII edición de CEC, destacados directivos y marcas relevantes compartirán las últimas tendencias, best practices y estrategias para impulsar la competitividad y el crecimiento empresarial a través de la experiencia de cliente.
2015 North Bridge Future of Cloud Computing Study, with Wikibon |Broadest exploration of cloud trends, cloud migration & evolution of the cloud computing sector. Survey participation was the largest to date and included responses from 38 countries. 50 collaborators supported the 5th Annual Future of Cloud Computing study, which reveals that cloud has become an accepted and integral technology. Furthermore, the study shows that despite deployment gaps among clouds, we should expect a future powered by hybrid cloud technologies. The question of whether companies are using the cloud has morphed to how deeply cloud adoption is integrated within the business. From the bottom to the top, all products and services will in some way be powered by the cloud making the promise of goods and services that have the potential to be better tomorrow than today. IT departments have reclaimed the reins on driving company technology strategy and cloud adoption as roles, skills and processes have shifted. Importantly, We’re also seeing the emergence of the cloud as the only way businesses can truly get more out of their data including analyzing and executing on it real-time. On the investment front, 2015 could tip the scale from private to public capital for SaaS companies.
North Bridge and Wikibon, announced the results of its sixth annual Future of Cloud Computing Survey, which analyzes trends in cloud computing, adoption, use and challenges on a yearly basis. The study provides the broadest and deepest exploration of cloud in the industry with 53 leading cloud companies participating as collaborators. This year’s survey received 1,351 responses, a record-breaking number, representing a 60/40 balance of user/vendor perspectives spanning senior executives to practitioners across all industry sectors such as Technology, F.I.R.E., Government, Healthcare, Manufacturing, Media, Professional Services and Transportation.
According to Wikibon’s July 2016 report based on market conditions and recent public cloud revenue results of Amazon, Microsoft, Oracle, SAP, and IBM; public cloud spending is expected to accelerate rapidly, growing from $75B in 2015 to $522B by 2026 at a compound annual growth rate of 19%. Within each public cloud segment continued rapid growth rates are also expected during this period: SaaS (19% CAGR), PaaS (33% CAGR), and IaaS (18% CAGR). Wikibon estimates that by 2026, cloud will account for nearly 50% of spending related to enterprise hardware, software, and outsourcing services.
Cloud Strategy
Based on our survey, while slightly less than 50% of all companies either have a cloud first or cloud only strategy; some form of cloud strategy is pervasive among all with 90% of companies surveyed reporting that they use it in some way.
A new finding this year is the fact that a surprisingly high number, 42%, of companies surveyed derive 50% or more of their business through cloud-based applications. In fact, a whopping 79.9% of the companies surveyed were getting some revenue from the cloud. This speaks to the digital transformation occurring across many industries and how many are looking to not only move more quickly with the cloud but profit from it as well.
Read more: http://www.northbridge.com/2016-future-cloud-computing-survey
Digital Enterprise Show #DES2018 Join Digital Business World Congress next 22-24 May 2018 #DigitalTransformation #Leadership #Disruption #expo #congress
https://www.des-madrid.com/
Report by #Metricool
The impact of the Internet of Things (IoT) on telcos, datacenter, and utilitiesTom Raftery
This talk describes how the Internet of Things (IoT) is causing an explosion of data, and the implications this will have on the telco, utility and data centre industries.
I explain the slides one-one in this blog post https://tomraftery.com/2016/06/07/the-internet-of-things-trends-for-the-telecoms-data-centre-and-utility-industries/
Mobile World Congress 2015: What we learned at MWC and what brands have to kn...yann le gigan
>>Mobile World Congress 2015: What we learned at MWC and what brands have to know
[SlideShare Ogilvy&Mather 11.0.15]
http://fr.slideshare.net/OgilvyWW/mobile-world-congress-2015-full-recap
Channel & Newsfeed of CEBIT (11–15 June 2018) - Europe‘s Leading Business Festival for Innovation and Digitization #CEBIT18 https://www.cebit.de/en/deutsche-messe-ag/?emsrc=socialmedia&refID=cb/18/b/twitter/basis/regel/impressum/en
Check out the highlights from our 2014 #IoTuesday Twitter chats, and join us the third Tuesday of each month at 1:00 p.m. ET to discuss how the Internet of Things is developing.
Technological, demographic, environmental, and geopolitical shifts are altering the commercial truck market globally. The infographic showcases the top eight transformational trends altering the commercial trucking landscape.
Why You Should Make Mobile Your Career | Clark CollegeJason Grigsby
A variation of my talk on mobile strategy given to Clark College to encourage students to pursue mobile and to encourage the college to adopt mobile curriculum.
#DES2021 Llega A Madrid Del 18 Al 20 De Mayo
El equipo de #socialmedia #Hashtagteam desarrollo una serie de estrategias de posicionamiento del evento #DES2021 en #RedesSociales tal como lo demuestran las metricas ofrecidas por metricool
Metricas previas a la emisión del capítulo 36 de la serie #SenCalKalpimi emitido el 20 de marzo 2021
Se analizan los 4 hashtags líderes de la serie para poder hacer el análisis posterior sobre el posicionamiento del hashtag en las audiencias, lo que repercute directamente en la obtención de la meta previa a la emisión: alcanzar 3.500.000 tuits durante la emisión del capítulo
Metricas de los 4 hashtags que lideran la serie en forma global: #SenCalKalpimi OR #EdSer OR #HandeErçel OR #KeremBürsin
Hashtag que lidero emisión 36 : #büyükaşk
#CEC19CX, Diferenciación y Valor añadido
La experiencia de cliente se ha convertido en un factor diferencial determinante en el proceso de decisión de compra de los consumidores. Cuanto más satisfactoria es en todos los sentidos, más oportunidades tienen las marcas de convertirla en una ventaja competitiva que les otorga un posicionamiento preferencial frente a sus competidores.
Los avances tecnológicos en la era digital están generando nuevas oportunidades para conectar y entender mejor al consumidor. Customer Experience Congress es la cita de referencia en el entorno directivo para conocer el valor de la experiencia como elemento diferencial de las compañías.
Alinear los objetivos de negocio situando el cliente en el centro de la estrategia y aprovechar tanto la innovación como la tecnología para lograr una conexión emocional con el consumidor omnicanal son algunas de las claves para alcanzar el éxito de la compañía basado en una estrategia de Customer Experience.
En la VII edición de CEC, destacados directivos y marcas relevantes compartirán las últimas tendencias, best practices y estrategias para impulsar la competitividad y el crecimiento empresarial a través de la experiencia de cliente.
2015 North Bridge Future of Cloud Computing Study, with Wikibon |Broadest exploration of cloud trends, cloud migration & evolution of the cloud computing sector. Survey participation was the largest to date and included responses from 38 countries. 50 collaborators supported the 5th Annual Future of Cloud Computing study, which reveals that cloud has become an accepted and integral technology. Furthermore, the study shows that despite deployment gaps among clouds, we should expect a future powered by hybrid cloud technologies. The question of whether companies are using the cloud has morphed to how deeply cloud adoption is integrated within the business. From the bottom to the top, all products and services will in some way be powered by the cloud making the promise of goods and services that have the potential to be better tomorrow than today. IT departments have reclaimed the reins on driving company technology strategy and cloud adoption as roles, skills and processes have shifted. Importantly, We’re also seeing the emergence of the cloud as the only way businesses can truly get more out of their data including analyzing and executing on it real-time. On the investment front, 2015 could tip the scale from private to public capital for SaaS companies.
North Bridge and Wikibon, announced the results of its sixth annual Future of Cloud Computing Survey, which analyzes trends in cloud computing, adoption, use and challenges on a yearly basis. The study provides the broadest and deepest exploration of cloud in the industry with 53 leading cloud companies participating as collaborators. This year’s survey received 1,351 responses, a record-breaking number, representing a 60/40 balance of user/vendor perspectives spanning senior executives to practitioners across all industry sectors such as Technology, F.I.R.E., Government, Healthcare, Manufacturing, Media, Professional Services and Transportation.
According to Wikibon’s July 2016 report based on market conditions and recent public cloud revenue results of Amazon, Microsoft, Oracle, SAP, and IBM; public cloud spending is expected to accelerate rapidly, growing from $75B in 2015 to $522B by 2026 at a compound annual growth rate of 19%. Within each public cloud segment continued rapid growth rates are also expected during this period: SaaS (19% CAGR), PaaS (33% CAGR), and IaaS (18% CAGR). Wikibon estimates that by 2026, cloud will account for nearly 50% of spending related to enterprise hardware, software, and outsourcing services.
Cloud Strategy
Based on our survey, while slightly less than 50% of all companies either have a cloud first or cloud only strategy; some form of cloud strategy is pervasive among all with 90% of companies surveyed reporting that they use it in some way.
A new finding this year is the fact that a surprisingly high number, 42%, of companies surveyed derive 50% or more of their business through cloud-based applications. In fact, a whopping 79.9% of the companies surveyed were getting some revenue from the cloud. This speaks to the digital transformation occurring across many industries and how many are looking to not only move more quickly with the cloud but profit from it as well.
Read more: http://www.northbridge.com/2016-future-cloud-computing-survey
Digital Enterprise Show #DES2018 Join Digital Business World Congress next 22-24 May 2018 #DigitalTransformation #Leadership #Disruption #expo #congress
https://www.des-madrid.com/
Report by #Metricool
The impact of the Internet of Things (IoT) on telcos, datacenter, and utilitiesTom Raftery
This talk describes how the Internet of Things (IoT) is causing an explosion of data, and the implications this will have on the telco, utility and data centre industries.
I explain the slides one-one in this blog post https://tomraftery.com/2016/06/07/the-internet-of-things-trends-for-the-telecoms-data-centre-and-utility-industries/
Mobile World Congress 2015: What we learned at MWC and what brands have to kn...yann le gigan
>>Mobile World Congress 2015: What we learned at MWC and what brands have to know
[SlideShare Ogilvy&Mather 11.0.15]
http://fr.slideshare.net/OgilvyWW/mobile-world-congress-2015-full-recap
Channel & Newsfeed of CEBIT (11–15 June 2018) - Europe‘s Leading Business Festival for Innovation and Digitization #CEBIT18 https://www.cebit.de/en/deutsche-messe-ag/?emsrc=socialmedia&refID=cb/18/b/twitter/basis/regel/impressum/en
Check out the highlights from our 2014 #IoTuesday Twitter chats, and join us the third Tuesday of each month at 1:00 p.m. ET to discuss how the Internet of Things is developing.
Technological, demographic, environmental, and geopolitical shifts are altering the commercial truck market globally. The infographic showcases the top eight transformational trends altering the commercial trucking landscape.
Why You Should Make Mobile Your Career | Clark CollegeJason Grigsby
A variation of my talk on mobile strategy given to Clark College to encourage students to pursue mobile and to encourage the college to adopt mobile curriculum.
#DES2021 Llega A Madrid Del 18 Al 20 De Mayo
El equipo de #socialmedia #Hashtagteam desarrollo una serie de estrategias de posicionamiento del evento #DES2021 en #RedesSociales tal como lo demuestran las metricas ofrecidas por metricool
Metricas previas a la emisión del capítulo 36 de la serie #SenCalKalpimi emitido el 20 de marzo 2021
Se analizan los 4 hashtags líderes de la serie para poder hacer el análisis posterior sobre el posicionamiento del hashtag en las audiencias, lo que repercute directamente en la obtención de la meta previa a la emisión: alcanzar 3.500.000 tuits durante la emisión del capítulo
Metricas de los 4 hashtags que lideran la serie en forma global: #SenCalKalpimi OR #EdSer OR #HandeErçel OR #KeremBürsin
Hashtag que lidero emisión 36 : #büyükaşk
Metricas De Interacciones E Impresiones Del Evento #CES2021 Desde La Plataforma Metricool
Metricool es una excelente herramienta para medir impresiones e interacciones
Monitoriza hashtags en Instagram y en Twitter
Con Metricool puedes analizar: Cualquier hashtag en Instagram y Hashtags, palabras clave, o perfiles de usuarios en Twitter
Como lo haremos con #CES2021 tú también podrás medir el impacto de un evento a través de su hashtag y conseguir fomentar la participación de los usuarios en las redes sociales. Con los displays que ofrece la herramienta se puede ver toda la información en tiempo real
Muchas Gracias Eva Añón por invitarme a hablar de #nodeXL
Un gran plataforma para analizar las conversaciones e interacciones de un hashtag o palabras clave con el objetivo de establecer estrategias de #marketing en #RedesSociales que generen #VENTAS
Estoy a la orden para asistir a todos los interesados en los mapas de audiencias e interacciones que generan los #Hashtags y contenidos publicados a fin de analizar quién está conversando y con quién, conocer con quién necesito hablar y que mensaje desarrollar para llegar a mis objetivos.
Creo Campañas Únicas Que Ayudan A Que Su Negocio Crezca
Soy profesional de Marketing Digital, especializada en estrategias de difusión y posicionamiento de su marca, mensaje o evento apalancadas en los algoritmos de los hashtags. De alli mi nombre #SEOHashtag
Si conoces lo que habla tu audiencia, escuchas los nichos de mercado que deseas alcanzar y mides lo que dicen de tu competencia, tus estrategias de marketing serán exitosas
Su Presencia Digital Está A Punto De Despegar
Metricool #coronamarketingfestival 30 de marzo del 2020 al 4 de abril del 2020VF Marketing Consultant
Ya que hay que #FrenarLaCurva y #YoMeQuedoEnCasa aprovecharé las horas para aprender Marketing Online con los mejores #CoronaMarketingFestival
¿Cuarentena?
Que no te corten el rollo y móntate un FESTIVAL...
¡Sigue la movida en #CoronaMarketingFestiva https://coronamarketingfestival.com/
#PersonalBrandingLabDay 14 de diciembre
Congreso mas importante de #PersonalBranding y #MarcaPersonal de España y LATAM. https://youtube.com/c/PBLabDayPersonalBrandingLabDay
http://www.personalbrandinglabday.com/
Ananlisis de sus interacciones : https://vivianfrancos.com/personalbrandinglabday-2019-conoce-los-mapas-de-interacciones-de-sus-audiencias/
¡Atentos! Cambiamos el hashtag del #Comunica2019 a #ComunicaGandia. En estas primeras horas de la mañana la actividad ya es muy destacable. https://comunica2.webs.upv.es/edicion-2019/programa-novena-edicion/
#ComunicaGandia, congreso de Comunicación celebrado en la
@UPVCampusGandia
Ya acabamos tras dos días de trabajo. A esto le unimos ganas ánimo y la observación de que en tecnología siempre somos menos. Mucho por hacer. #commujeres #comunica2 #ComunicaGandia @comunica2
Nos vemos en "Enamorando al Consumidor 2019" de
convocado por @mkdirecto Nos vemos en "Enamorando al Consumidor 2019" de
@mkdirecto http://ow.ly/udHp30pQKmr #EnamoraMKD
EnsaladaSEO
@EnsaladaSeo
El gran evento del SEO, 9 de noviembre de 2019 en Zaragoza.
Congreso+comida+cena+diversión .
Quinto aniversario, este año lo petamos 落
Zaragoza, Españaensaladaseo.com
JoomlaDay Madrid 2019, la comunidad Joomla se mueve. Nuestro resumen del evento #Joomla en español del año - https://joomlamadrid.org/blog/52-joomladay-madrid-2019-la-comunidad-joomla-se-mueve #Joomla #jdmad19 #jdmad20
Bertrand Armaraggi, Director España en @PrestaShop
es muy feliz de darle la bienvenida a todos al #PSConnectBCN, el evento #eCommerce en Barcelona sobre los +101 consejos para tu eCommerce. @bertrand_a
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.