Mobile UX. 경험소 경험선

•

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The document discusses user experience design for mobile applications and digital services. It covers topics such as designing for engagement, defining moments of truth, sequencing experiences, and extending core experiences across various touchpoints. Componentization, service blueprints, emotional journey maps are presented as tools to design experiences. The document also discusses designing software as a system and considering the entire user interface as the system. It provides examples of extending listening, photo, and iPhone experiences across different stages from awareness to sharing content. The goal is to create enjoyable, predictable, and content-focused experiences for users.

vs.
• =∑ highly engaging interaction

– Experience = Expectation + Gratiﬁcation
• =
threshold

• = sequence of
• Moment of Truth =

=

5

...
• /
• /
• /

• :
–
–
–
– episodic vs. procedural

Experience
• /
• fabrication

• / retail experience

• convergence shopping experience

• Customer Experience
= Engineered Shopping Sequence

Software
tangible product physical shop
KT ...

Software Experience
• To users, the user interface is THE system

∑ UI =
... UI

Listening Experience Extended

Play

Switch
Locate Play
Control

Listening Experience Extended

Buy Organize Dispose
Aware Play
Download Sync Share

Switch
Locate Play
Control

Listening Experience Extended

Buy Organize Dispose
Aware Play
Download Sync Share

Switch
Locate Play
Control

Pre Post

Listening Experience Extended

Buy Organize Dispose
Aware Play
Download Sync Share

( ) .
Switch
. IP clearing Locate Play
Control
house

Pre Post

Photo Experience Extended

Shoot

Quick
Activation Shoot Review

Photo Experience Extended

Always
Shoot
Bring with

Quick
Activation Shoot Review

Photo Experience Extended

Always Manage
Shoot Sync (reconstruct
Bring with memory)

Quick
Activation Shoot Review

Photo Experience Extended

Share
- SNS
Always Manage - mobile Me
Shoot Sync (reconstruct
Bring with memory)
Enjoy
- Slideshow
- Book

Quick
Activation Shoot Review

iPhone Experience
Switching
Clip-boarding

Context

Managing Playing
Task post App
App App
Unlock Search
Locate Play / View USB vs. Cloud
Lunch Read / Write
Select / Choose
….

App buying Synching
Side-loading

PC side manager: PC side manager:
PIMs / iTunes / iPhoto / mobile Me PIMs / iTunes / iPhoto / mobile Me

Apple Experience Map

Life-style Situations Value
Triggers

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Mobile UX. 경험소 경험선

1. Mobile UX

3. 4

4. vs. • =∑ highly engaging interaction – Experience = Expectation + Gratiﬁcation • = threshold • = sequence of • Moment of Truth = = 5

5. ... • / • / • / • : – – – – episodic vs. procedural

6. Experience • / • fabrication • / retail experience • convergence shopping experience • Customer Experience = Engineered Shopping Sequence

7. =∑ x 22 22

8. Emotional journey map

9. Componentize 9

10. Service Blueprint

11. Pre-shop During-shop Post-shop

12. Software tangible product physical shop KT ...

13. Software Experience • To users, the user interface is THE system ∑ UI = ... UI

14. Listening Experience Extended Play Switch Locate Play Control

15. Listening Experience Extended Buy Organize Dispose Aware Play Download Sync Share Switch Locate Play Control

16. Listening Experience Extended Buy Organize Dispose Aware Play Download Sync Share Switch Locate Play Control

17. Listening Experience Extended Buy Organize Dispose Aware Play Download Sync Share Switch Locate Play Control

18. Listening Experience Extended Buy Organize Dispose Aware Play Download Sync Share Switch Locate Play Control

19. Listening Experience Extended Buy Organize Dispose Aware Play Download Sync Share Switch Locate Play Control Pre Post

20. Listening Experience Extended Buy Organize Dispose Aware Play Download Sync Share ( ) . Switch . IP clearing Locate Play Control house Pre Post

21. Listening Experience Extended , , Buy Organize Dispose Aware Play Download Sync Share ( ) . Switch . IP clearing Locate Play Control house Pre Post

22. Photo Experience Extended Shoot Quick Activation Shoot Review

23. Photo Experience Extended Always Shoot Bring with Quick Activation Shoot Review

24. Photo Experience Extended Always Manage Shoot Sync (reconstruct Bring with memory) Quick Activation Shoot Review

25. Photo Experience Extended Share - SNS Always Manage - mobile Me Shoot Sync (reconstruct Bring with memory) Enjoy - Slideshow - Book Quick Activation Shoot Review

26. Photo Experience Extended Share - SNS Always Manage - mobile Me Shoot Sync (reconstruct Bring with memory) Enjoy - Slideshow - Book Quick Activation Shoot Review Pre Post enjoyable, predictable, contents focused experience !!

27. iPhone Experience Switching Clip-boarding Context Managing Playing Task post App App App Unlock Search Locate Play / View USB vs. Cloud Lunch Read / Write Select / Choose …. App buying Synching Side-loading PC side manager: PC side manager: PIMs / iTunes / iPhoto / mobile Me PIMs / iTunes / iPhoto / mobile Me

28. Apple Experience Map Life-style Situations Value Triggers 17

Editor's Notes

&#xB9E4;&#xB9AC;&#xC5B4;&#xD2B8; &#xD638;&#xD154; &#xCE21;&#xC740; &#xCD94;&#xC815;&#xC5D0; &#xAE30;&#xBC18;&#xD574;&#xC11C;, &#xACE0;&#xAC1D;&#xC5EC;&#xC815;&#xC5D0;&#xC11C; &#xAC00;&#xC7A5; &#xC911;&#xC694;&#xD55C; &#xC21C;&#xAC04;&#xC740; &#xD22C;&#xC219;&#xC808;&#xCC28;&#xC77C; &#xAC83;&#xC73C;&#xB85C; &#xBCF4;&#xC558;&#xC73C;&#xB098; &#xC2E4;&#xC81C; &#xC2DC;&#xD5D8;&#xD574; &#xBCF8; &#xACB0;&#xACFC;&#xB294; &#xC804;&#xD600; &#xB2EC;&#xB790;&#xB2E4;. IDEO&#xC758; &#xB514;&#xC790;&#xC778; &#xD300;&#xC774; &#xC5EC;&#xD589;&#xAC1D;&#xC744; &#xCD94;&#xC801;&#xD558;&#xC5EC; &#xC804;&#xCCB4; &#xACFC;&#xC815;&#xC744; &#xC9C0;&#xCF1C;&#xBCF8; &#xACB0;&#xACFC;, &#xC9C4;&#xC815;&#xC73C;&#xB85C; &#xC911;&#xC694;&#xD55C; &#xC21C;&#xAC04;&#xC740; &#xC678;&#xD22C;&#xB97C; &#xBC97;&#xC5B4;&#xB450;&#xACE0; &#xCE68;&#xB300;&#xC5D0; &#xC549;&#xC544; TV&#xB97C; &#xCF1C;&#xACE0; &#x2018;&#xD6C4;~&#x2019; &#xD558;&#xACE0; &#xD55C;&#xC228;&#xC744; &#xC26C;&#xB294;, &#xBC14;&#xB85C; &#xADF8; &#xC21C;&#xAC04;&#xC774;&#xC5C8;&#xB358; &#xAC83;&#xC774;&#xB2E4;. &#xB9E4;&#xB9AC;&#xC5B4;&#xD2B8; &#xCE21;&#xB3C4; &#xC774;&#xB7EC;&#xD55C; &#xBC29;&#xD5A5;&#xC5D0; &#xCD08;&#xC810;&#xC744; &#xB450;&#xC5B4; &#xD22C;&#xC790;&#xD558;&#xB294; &#xAC83;&#xC774; &#xC633;&#xB2E4;&#xB294; &#xC810;&#xC744; &#xAE68;&#xB2EC;&#xC558;&#xB2E4;. &#xCCB4;&#xD5D8;&#xC758; &#xBE14;&#xB8E8;&#xD504;&#xB9B0;&#xD2B8;&#xC5D0;&#xB294; &#xACE0;&#xAC1D;&#xC758; &#xCCB4;&#xD5D8;&#xACFC; &#xC0AC;&#xC5C5;&#xAE30;&#xD68C;&#xB97C; &#xC5F0;&#xACB0;&#xD574;&#xC900;&#xB2E4;. &#xD5F7;&#xAC08;&#xB9AC;&#xB294; &#xC548;&#xB0B4;&#xD310;, &#xBD80;&#xC8FC;&#xC758;&#xD55C; &#xB3C4;&#xC5B4;&#xB9E8; &#xB4F1; &#xACE0;&#xAC1D;&#xACFC;&#xC758; &#xAD00;&#xACC4;&#xB97C; &#xB9DD;&#xCE60; &#xC218; &#xC788;&#xB294; &#xC7A0;&#xC7AC; &#xC694;&#xC18C;&#xB97C; &#xC138;&#xC138;&#xD558;&#xAC8C; &#xB2F4;&#xACE0; &#xC788;&#xB2E4;. &#xBE14;&#xB8E8;&#xD504;&#xB9B0;&#xD2B8;&#xB294; &#xACE0;&#xB3C4;&#xC758; &#xC804;&#xB7B5;&#xC11C;&#xC774;&#xBA70; &#xCCB4;&#xD5D8;&#xC758; &#xC9C8;&#xC744; &#xACB0;&#xC815;&#xD558;&#xB294; &#xC911;&#xC694;&#xD55C; &#xC138;&#xBD80;&#xC0AC;&#xD56D;&#xC774; &#xBD84;&#xC11D;&#xB41C; &#xC790;&#xB8CC;&#xB77C;&#xACE0; &#xD560; &#xC218; &#xC788;&#xB2E4;. &#xCD9C;&#xCC98; : &#xB514;&#xC790;&#xC778;&#xC5D0; &#xC9D1;&#xC911;&#xD558;&#xB77C;. &#xD300;&#xBE0C;&#xB77C;&#xC6B4;, 2009 188-189 &#xD398;&#xC774;&#xC9C0;
&#xC0AC;&#xC9C4;&#xACFC; &#xB514;&#xC790;&#xC778;&#xD504;&#xB85C;&#xD1A0;&#xD0C0;&#xC785;&#xC73C;&#xB85C; &#xC2DC;&#xAC01;&#xD654;&#xD558;&#xC5EC; &#xD45C;&#xD604; http://www.youtube.com/watch?v=bOAqWUdrFLc (live&#x3163;work ) &#x2018;&#xC11C;&#xBE44;&#xC2A4;&#xB514;&#xC790;&#xC774;&#xB108;&#xB294; &#xC5B4;&#xB5A4; &#xC77C;&#xC744; &#xD558;&#xB294;&#xAC00;?&#x2019;&#xB77C;&#xB294; 2008 &#xC625;&#xC2A4;&#xD3EC;&#xB4DC; &#xB300;&#xD559; &#xB3D9;&#xC601;&#xC0C1;&#xC790;&#xB8CC; &#xC911;&#xC5D0; &#xC18C;&#xAC1C;&#xB418;&#xC5B4; &#xC788;&#xC74C;

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Editor's Notes