This year, mobile search queries will exceed desktop queries on Google. Yet, in a world where mobile devices outnumber computers 3-to-1, many businesses still treat mobile as a separate experience and runner-up to their "main" site. In this session, I focused on case studies and real-world examples how search engines interpret and rank mobile websites. We explored the variety of options for creating mobile website experiences, weigh the pros and cons of each, and addressed areas that businesses can optimize their sites to increase traffic and revenue from mobile devices. Attendees had have the opportunity to submit their site for live review and we discussed mobile SEO strategy and technical implementation, so they hopefully left with increased knowledge of the mobile landscape and practical understanding of the steps they can take to take their own mobile presence to the next level.