Matthew Gaunt's presentation covers various mobile platforms including iOS, Android, WP7, and others, discussing their development tools, market challenges, and fragmentation issues. He highlights the differences in UI guidelines and activation rates while touching on the future potential of Nokia and the declining presence of Blackberry. The talk emphasizes the importance of agency versus in-house teams, iterative processes, and the challenges posed by diverse form factors and cross-platform tools.

1. Mobile in a Nutshell
Matthew Gaunt
Future
Platforms
Tuesday, 27 March 12

2. Hello
Matthew Gaunt
Software Engineer @ Future Platforms
Previously
Senior Android Developer @ Mubaloo
MSc Computer Science @ University of Bristol
Future
Platforms
Tuesday, 27 March 12

3. Take everything with a pinch of salt
Future
Platforms
Tuesday, 27 March 12

4. Talking About...
• Platforms
• iOS, Android, WP7, Blackberry, Bada etc.
• Form Factors
• Cross Platform Tools
• The Real World
• Case Studies
• Q &A
Future
Platforms
Tuesday, 27 March 12

5. iOS
• Pretty Good Toolset
• Fragmentation?
• Have to play nice with Apple
Seem to be getting better
• Overcrowded App store
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Tuesday, 27 March 12

6. iOS
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Tuesday, 27 March 12

7. iOS
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Tuesday, 27 March 12

8. Android
• Dev tools are good and bad
• UI Guidelines are here to stay
• Easy to stand out as a good app
• Growing fast - 850k Activations a day
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Tuesday, 27 March 12

9. Android - Money...
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Tuesday, 27 March 12

10. WP7
• Good tools for development
• WP7 - “Your first smartphone”
• Easier to use than Android + iOS.
• Nothing without Nokia?
Future
Platforms
Tuesday, 27 March 12

11. Nokia
• Qt is dead. Long live Qt.
• “Nokia is ready to connect the next billion.”
• Betting big on WP7
• Marketing calls
• Competitions / Deadmau5
• Device seeding
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Tuesday, 27 March 12

12. Nokia
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Tuesday, 27 March 12

13. Blackberry
• Old school - Post & Faxing
• Development toolset is a mess
• Losing market share
• Co-Chief Executives step down
• Possible comeback?
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Tuesday, 27 March 12

14. Bada
• Samsung’s feature phone OS
• Samsung was putting some money into apps
• It’s own app store has some value
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Tuesday, 27 March 12

15. Fragmentation
Yeah but no but yeah but no . . . .
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Platforms
Tuesday, 27 March 12

16. Types of Fragmentation
API Changes Screen Size
Densities
Device Capabilities
Hardware Differences
Bug Fixes (Buttons etc.)
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Tuesday, 27 March 12

17. Apple vs Android vs All
Apple get users updated quickly :)
Apple is growing in device variations :|
Google struggles with OEMs :(
Nokia’s Qt :(
Blackberry . . . . Eek :(
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Tuesday, 27 March 12

18. Form Factors
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Tuesday, 27 March 12

19. Form Factors
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Tuesday, 27 March 12

20. Form Factors
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Tuesday, 27 March 12

21. Form Factors
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Tuesday, 27 March 12

22. Amazon Kindle Fire
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Tuesday, 27 March 12

23. Cross Platforms Tools
Kirin JS
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Tuesday, 27 March 12

24. Too Many Scare Stories
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Tuesday, 27 March 12

25. The Exception
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Tuesday, 27 March 12

26. The Real World
• Agencies vs. In House Teams
• Agency: Ever changing projects (Good and Bad)
• In House: Improving & fruits of your labour
• Process - Agile, Prince2, Slippery Prince
• Never going to be perfect
• Iterative
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Tuesday, 27 March 12

27. Glastonbury
• Cross Platform
iOS, Android, Qt
• Short Lived
• Google Docs + App
Engine
• Strict constraints
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Tuesday, 27 March 12

28. LastMinute.com
• Good relationship
• Cross platform
• Early access
• Bleeding Edge
• Dead Platform
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Platforms
Tuesday, 27 March 12

29. Thank You
Matthew Gaunt
@gauntface
matt@gauntface.co.uk
Future
Platforms
Tuesday, 27 March 12