Mobile Gone Wrong
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This document discusses mobile marketing and common issues that can cause mobile marketing campaigns to go wrong. It outlines fundamentals that are important for effective mobile marketing like using SMS shortcodes, incentives, calls to action, and personalization. Specific examples are described where mobile marketing went wrong due to problems with the response, call to action, or incentive used. The document provides recommendations for how to fix issues, such as making signups easy, following MMA guidelines, and giving offers or instructions to improve user experience and response.
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- 2. WHY MOBILE?
- 3. FUNDAMENTALS Response SMS shortcode Incentive Call to Action Target Personalize Timing Respond Trust Opt In
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- 7. PAMPER SMS
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