The document outlines the advantages of mobile app development, emphasizing benefits like increased customer value and brand visibility. It compares native and hybrid apps, noting that native apps offer higher performance and better security, while hybrid apps are more cost-effective and easier to maintain. Ultimately, it recommends choosing native apps if business goals prioritize performance and user experience.

1. Mobile App
Development

2. Why consider mobile development?
 Higher value to customers
 Maximized brand visibility
 Improved customer support and service
 Constant traffic to your website
 Instant customer response and insights
 Link to social media as most mobile apps
allow users to sign up through their personal
social media profile

3. Types of mobile applications
Native App
Hybrid App

4. Section Characteristics of Native
App Development
 Built-in features
 More secure as they remain on the mobile only
 Because of solid coupling with mobile’s built-in features,
native apps are way more efficient
 Native mobile apps make the most of the OS, API’s, SDK,
and app Dev environment
 Great user interface
 Fastest loading/high performance
 It easily adapts to user’s needs

5. Examples of Native App
Development
o Facebook
o Instagram
o Tesla
o Bloomberg
o Netflix
o Skype, etc

6. Hybrid
Characteristics of Hybrid App
Development
 Development cost is relatively lesser
 Easy to integrate
 Store the API’s of the device to save data offline,
which then help load the app quicker
 Simplified maintenance
 It reuses the code of web app part
 Ease of development
 Ideas meet target audience
 Complete offline support

7. Examples of Hybrid App
Development
o Amazon appstore
o Evernote
o Twitter
o Gmail
o Uber

8. Basic differences between Native apps
and Hybrid apps
NATIVE HYBRID
Programming language Native language Web/native or web only
Platforms Single for each platform Multiple platforms
Speed High speed Average/medium
Performance Faster and more
dependable
Usually slower

9. Which app type is better to
consider?
Before you decide on any, be sure about your business’ goals, because the
ultimate purpose of the app is to serve your business goals. If you want to
hit your target audience base at once, you will want your app with flawless
performance, intuitive designs, advanced interactions with the device,
more reliability/better security, easy integration of high-end features, to
be able to operate offline, and latest SDK. With all these on priority, you
should always choose native app over hybrid.

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