The recently launched .mobi extension is the first top-level domain dedicated exclusively to delivering the Internet to mobile devices. With more than two billion mobile phones are in use world wide, .mobi has the potential to bring your website to millions more consumers than the conventional desktop computer. By guiding mobile users to made-for-mobile Internet content, .mobi intends to standardize Internet use on mobile devices, making it more consistent and convenient. This presentation reviews and discusses the growth of the mobile Internet; .mobi standards and compliance policies; trademark considerations; and opportunities for branding your business and reaching new customers via the mobile web.

1. Cybele Negris Co-Founder & COO .MOBI Branding the Mobile Internet

4. Domain Names to Internet Solutions

5. Domain Names to Internet Solutions

6. Our Website

7. Our Website on .MOBI

8. The Domain Name Landscape 120 million domains worldwide (2006: TLD up 32% ccTLD up 31%) Source: Zooknic.com

9. ccTLDs 43.7 million country code domains in 240 extensions globally Top 10 (see right) account for 64% .ca at 800,000 1 million by year end

12. So why .MOBI? Mobile devices outnumber PCs by 4 to 1 (and growing)

13. So why .MOBI? More mobile devices than PCs and TVs combined worldwide

15. So why .MOBI? This is “Mobi Dick”…he’s waiting for a regular non-mobile compatible .com site to come up on his PDA…

17. Webnames.ca Webnames.mobi emulator.mtld.mobi

21. The Critics “ .mobi isn’t necessary” – you can have a mobile site without .mobi, eg. http:// wap.oa.yahoo.com ; http://google.com/xhtml ; http://proxy.espn.go.com/wireless/espn Browser Detection can redirect to a .mobi site for those coming to .com site on a mobile device The Compromise Browser Detection Technology – use single URL (say .com) and depending on whether user is on PC or mobile device then serve the right page

22. What’s the uptake? .MOBI general registration launched Sept 2006 218,000 – Oct 31 2006 400,000 – Mar 5 2007 (estimated 25,000 operational or 6%) Vs .COM 100K in first 10 years (1985-95) (estimated 63% operational)

23. Should you register a .MOBI? If you don’t offer mobile compatible content, your competitor will Remember: Mobile surfing is mainstream

25. Most big companies already protected their trademarks and brands BMW, Google, Pepsi, you name it, they have it… Trademark and Brand Protection small cost of a 1-year registration (launched Feb 12/07) cheaper and easier than UDRP or litigation What does .MOBI have to do with me?

26. Domainers Entrepreneurs …. Buy (for $25) and resell domains for profit. Families.com $650K Portfolio of 400 .ca’s sold for $2.5 million T.R.A.F.F.I.C. Florida Oct/06. Flowers.mobi $200K Fun.mobi $100K Celebs.mobi others $100K Gossip.mobi Hot.mobi Laugh.mobi Party.mobi Stockquotes.mobi. Wow.mobi T.R.A.F.F.I.C. Vegas Mar /07. Airfare.mobi $11K Cam.mobi $10500 Casinos.mobi $52K Creditscore.mobi $6500 Directions.mobi $19K Eat.mobi $6700 Loancalculator.mobi $1500 Models.mobi $7500 Musicvideos.mobi $16500 Pics.mobi $23K Pizza.mobi $21K Realestate.mobi $85K singles.mobi $41K

29. Developers showcase Weiwei.mobi

32. Webnames.ca Booth 185 Drop your business card here for a free 1-year .MOBI Includes mobile compliant parking page (or other extension)