Magazine publishers are increasingly using related events to develop their audience and generate revenue. These slides outline the basics for marketing a magazine show or event. This slide deck also outlines how to manage execution of the show or event itself in order to maximize the revenue of the show or event.
Dr. Terence McIvor discusses the importance of technology in the classroom. Technology enhances student engagement and creates an overall well-rounded educational experience.
How Magazines “Propose” Greater Involvement With Their Readersfriendsofmmpa
This fast-paced session will make you think of audience engagement in new ways. What are trade and consumer magazines doing to extend their reach beyond the printed page? What kinds of content, event, and marketing initiatives make readers fall in love with their magazines? And how do publishers know?
Understand the roles that research, data, and collaboration among publishing teams seduce more readers and more long-term relationships.
Rebecca Sterner and Aileen Hough
RS Consulting and CSC Publishing Inc
This document provides an overview of property insurance and fire and perils insurance. It discusses what is covered under fire and perils insurance such as damage to buildings and assets from fire, lightning, and explosion. It also covers expenses associated with rebuilding damaged property. The policy extends to cover additional perils beyond fire including natural causes like floods and earthquakes, as well as social perils like riots. Consequential loss coverage is also discussed which protects against financial losses from reduced business. Exclusions to coverage and requirements for obtaining a quote are outlined.
This document discusses key concepts in production costs, including:
1. Cost minimization occurs when the slope of the isocost curve equals the slope of the isoquant curve.
2. Firms should substitute cheaper inputs for more expensive inputs when input prices rise to minimize costs.
3. Economies of scale exist when average costs decrease with increased output due to factors like specialization and bulk purchasing. Diseconomies of scale occur when management becomes complex and average costs increase with more output.
4. Cost functions show the relationship between total, fixed, variable, average, and marginal costs as a firm's output changes. Marginal cost is the change in total cost from one additional unit of output.
The document discusses zirconia oxygen analyzers and their calibration. It provides details on:
- Zirconia oxygen analyzers measure oxygen concentration using air as a reference gas, but the oxygen concentration of air can vary with temperature and humidity, causing measurement errors.
- There are two main types of zirconia oxygen analysis - concentration cell systems and limiting current types - which generate electromotive forces or currents related to oxygen concentration.
- Calibration of the analyzers is important and can be done with either one-point or two-point methods using span and/or zero gases to establish calibration curves and correct for drift. Frequent calibration helps account for sensor degradation over time.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document provides instructions for calibrating a Woodward 505 governor valve and actuator. It involves six steps: 1) preparing the turbine for calibration by removing steam and jumping emergency shutdown contacts, 2) resetting and enabling stroke calibration mode, 3) adjusting minimum actuator current and position, 4) adjusting maximum actuator current and position, 5) manually stroking the valve between 0-100% to test for issues, and 6) saving settings to permanent memory. Additional sections provide details on I/H converters, their working principle, calibration process and a table relating input current to output pressure.
Dr. Terence McIvor discusses the importance of technology in the classroom. Technology enhances student engagement and creates an overall well-rounded educational experience.
How Magazines “Propose” Greater Involvement With Their Readersfriendsofmmpa
This fast-paced session will make you think of audience engagement in new ways. What are trade and consumer magazines doing to extend their reach beyond the printed page? What kinds of content, event, and marketing initiatives make readers fall in love with their magazines? And how do publishers know?
Understand the roles that research, data, and collaboration among publishing teams seduce more readers and more long-term relationships.
Rebecca Sterner and Aileen Hough
RS Consulting and CSC Publishing Inc
This document provides an overview of property insurance and fire and perils insurance. It discusses what is covered under fire and perils insurance such as damage to buildings and assets from fire, lightning, and explosion. It also covers expenses associated with rebuilding damaged property. The policy extends to cover additional perils beyond fire including natural causes like floods and earthquakes, as well as social perils like riots. Consequential loss coverage is also discussed which protects against financial losses from reduced business. Exclusions to coverage and requirements for obtaining a quote are outlined.
This document discusses key concepts in production costs, including:
1. Cost minimization occurs when the slope of the isocost curve equals the slope of the isoquant curve.
2. Firms should substitute cheaper inputs for more expensive inputs when input prices rise to minimize costs.
3. Economies of scale exist when average costs decrease with increased output due to factors like specialization and bulk purchasing. Diseconomies of scale occur when management becomes complex and average costs increase with more output.
4. Cost functions show the relationship between total, fixed, variable, average, and marginal costs as a firm's output changes. Marginal cost is the change in total cost from one additional unit of output.
The document discusses zirconia oxygen analyzers and their calibration. It provides details on:
- Zirconia oxygen analyzers measure oxygen concentration using air as a reference gas, but the oxygen concentration of air can vary with temperature and humidity, causing measurement errors.
- There are two main types of zirconia oxygen analysis - concentration cell systems and limiting current types - which generate electromotive forces or currents related to oxygen concentration.
- Calibration of the analyzers is important and can be done with either one-point or two-point methods using span and/or zero gases to establish calibration curves and correct for drift. Frequent calibration helps account for sensor degradation over time.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
The document provides instructions for calibrating a Woodward 505 governor valve and actuator. It involves six steps: 1) preparing the turbine for calibration by removing steam and jumping emergency shutdown contacts, 2) resetting and enabling stroke calibration mode, 3) adjusting minimum actuator current and position, 4) adjusting maximum actuator current and position, 5) manually stroking the valve between 0-100% to test for issues, and 6) saving settings to permanent memory. Additional sections provide details on I/H converters, their working principle, calibration process and a table relating input current to output pressure.
This document provides guidance on planning a successful event in 3 or less sentences. It begins by advising not to panic and to assemble a support team. Key steps include defining the goal and purpose, creating an organized system to plan the event, developing a timeline and assigning responsibilities to the team. The document also covers important considerations like budgeting, fundraising, venue selection, catering, promotion and executing the event.
Events are one of the most effective ways to generate high quality leads and opportunities but they are also one most expensive, not just in financial terms, but in terms of the time and resource they require. Here are our top tips for maximising the return on your events.
How to Use eInvitations to boost AttendanceWeInvite
eInvitations are accessible to guests anywhere in the world with an internet connection, making it easy to invite guests from different locations. Check out this article how you can boost the attendance.
Events for public relations - BUSA 40437Cris Canning
This document summarizes key aspects of organizing various types of events such as meetings, conventions, trade shows, and promotional events. It discusses factors to consider like venue selection, themes, speakers, audiovisual needs, food and beverage options, and working with suppliers. The objectives are to attract the target audience and ensure the event is a success by meeting measurable goals. Proper planning of logistics, budget, and execution of the theme are essential to organizing a successful event.
Jessica EustaceCook #asl2015 'The insode out library; collaboration, inspiration, transformation' workshop 'Filling the empty cup, fundraising in recessional times' delivered Feb 27 2015
Agenda:
* Set Your Objectives & Strategies
* Planning The Date, Location, Topic & Time
* Marketing & Sales Coordination
* Marketing Execution: Registration Form & Invitation
* Seminar Presentation
* Day of the Event Logistics
* After the Event Follow-Through
* Resources
Six money saving techniques when planning eventsDan Ombok
Hosting events can be expensive, but there are six tips to help save money while still having the desired event. These include negotiating costs with venues and suppliers in advance, considering virtual speakers to minimize travel costs, using free social media marketing, choosing cost-effective catering like buffets for informal events, taking documents like registrations online to reduce printing costs, and asking venues about providing equipment to avoid unnecessary purchases.
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Webinars have become a universal method for delivering education & training programs as well as generating sales leads – and you need to know how they work and what is involved in making them a success.
Event management involves analyzing, planning, marketing, producing, and evaluating events. There are many types of events including social, educational, sports, entertainment, political, corporate, religious, and fundraising events. Organizing successful events provides many benefits such as promoting products and services, enhancing brands, increasing sales, and promoting social causes. Key aspects of event management include defining objectives, determining the details of what will occur, selecting an appropriate date, time, and venue that meet the needs of the target audience, and ensuring strong communication, delegation, and time management throughout the planning process.
The document discusses big brand marketing strategies that can be applied by small businesses. It introduces 5 key rules: 1) establish a clear brand position, 2) speak with a single consistent voice, 3) reward customer loyalty, 4) find an emotional connection with customers, and 5) advertise wisely and consistently. Big brands focus on building relationships and customer experience, which small businesses can also do through internet marketing, email, and grassroots tactics.
The document outlines the steps for planning a conference, including defining parameters, establishing a preliminary budget, selecting a site, identifying speakers, creating a marketing plan, soliciting presentations, determining required and optional elements, implementing the conference, and following up. It discusses factors to consider for the site such as facilities, amenities, and cost. A timeline of steps from 12 months to 1 month before the conference is also provided.
The document outlines the steps for planning a conference, including defining parameters, establishing a preliminary budget, selecting a site, identifying speakers, creating a marketing plan, soliciting presentations, determining required and optional elements, implementing the conference, and following up. It discusses factors to consider for the site such as facilities, amenities, and cost. A timeline is provided that counts down the steps from 12 months to 1 month before the conference.
Nix & Associates is an event management company that specializes in creating successful events. They offer a full range of event planning services including venue selection, contract negotiation, budget management, onsite coordination, and registration services. Their goal is to save clients money and hassle by handling all event details and negotiations. They guarantee that their fee will be less than the savings they achieve through discounts and negotiations.
Nix & Associates is an event management company that specializes in creating successful events. They offer a full range of event planning services including venue selection, contract negotiation, budget management, onsite coordination, and registration services. Their goal is to save clients money and hassle by handling all event details and negotiations. They guarantee that their fee will be less than the savings they achieve through discounts and negotiations.
This document discusses key considerations for event planners in choosing venues. It outlines the top frustrations with venues like poor WiFi and response times. Popular venue types are listed, along with factors influencing selection like negotiated rates and technology offered. Tips are provided for using online venue marketplace tools effectively and getting comprehensive responses. Advantages and disadvantages of in-house versus external audiovisual vendors are compared. The ideal audiovisual setting depends on budget size. Overall, the document offers advice to event planners on researching venues and securing quality technology solutions.
The document provides tips and best practices for integrating meetings and events into marketing plans. It recommends designing events to achieve specific objectives within a clear theme. It also stresses engaging attendees through memorable experiences before, during, and after the event. Finally, it suggests leveraging existing philanthropic events, non-profit groups, and creative budgets to optimize the return on investment for events.
The document provides guidance on event management and organization. It discusses establishing event objectives, choosing a venue, creating a budget and timeline, arranging accommodations, developing promotional materials, handling media requests, performing risk assessments, and evaluating the event's success. Key steps include thorough planning, inspecting venues in advance, creating checklists, allowing contingencies in budgets, and reviewing events to improve future performance. The overall message is that successful events require careful planning, preparation, and attention to important details.
Business Of Meetings: Using Micro Strategies To Build Association EventsMegan Denhardt
All too often associations build events with a large overall strategy and theme, failing to capture the many small factors, details, and nuances that make up the overall experience. Determine why overarching themes fall short and why key details are missed. Uncover the path to successful association events by experiencing all the details, no matter how small, through the eyes of the member. Come prepared to be enlightened and challenged; you will never look at your events the same way again!
Primary area of focus: Meetings & Expo Excellence
Thomas M. Bohn, CAE, executive director, CEO, International Accounts Payable Professionals (IAPP)
Jo E. LaBorde, director business development & chief learning officer, International Accounts Payable Professionals (IAPP)
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This document provides guidance on planning a successful event in 3 or less sentences. It begins by advising not to panic and to assemble a support team. Key steps include defining the goal and purpose, creating an organized system to plan the event, developing a timeline and assigning responsibilities to the team. The document also covers important considerations like budgeting, fundraising, venue selection, catering, promotion and executing the event.
Events are one of the most effective ways to generate high quality leads and opportunities but they are also one most expensive, not just in financial terms, but in terms of the time and resource they require. Here are our top tips for maximising the return on your events.
How to Use eInvitations to boost AttendanceWeInvite
eInvitations are accessible to guests anywhere in the world with an internet connection, making it easy to invite guests from different locations. Check out this article how you can boost the attendance.
Events for public relations - BUSA 40437Cris Canning
This document summarizes key aspects of organizing various types of events such as meetings, conventions, trade shows, and promotional events. It discusses factors to consider like venue selection, themes, speakers, audiovisual needs, food and beverage options, and working with suppliers. The objectives are to attract the target audience and ensure the event is a success by meeting measurable goals. Proper planning of logistics, budget, and execution of the theme are essential to organizing a successful event.
Jessica EustaceCook #asl2015 'The insode out library; collaboration, inspiration, transformation' workshop 'Filling the empty cup, fundraising in recessional times' delivered Feb 27 2015
Agenda:
* Set Your Objectives & Strategies
* Planning The Date, Location, Topic & Time
* Marketing & Sales Coordination
* Marketing Execution: Registration Form & Invitation
* Seminar Presentation
* Day of the Event Logistics
* After the Event Follow-Through
* Resources
Six money saving techniques when planning eventsDan Ombok
Hosting events can be expensive, but there are six tips to help save money while still having the desired event. These include negotiating costs with venues and suppliers in advance, considering virtual speakers to minimize travel costs, using free social media marketing, choosing cost-effective catering like buffets for informal events, taking documents like registrations online to reduce printing costs, and asking venues about providing equipment to avoid unnecessary purchases.
The ABC’s of Webinars
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Webinars have become a universal method for delivering education & training programs as well as generating sales leads – and you need to know how they work and what is involved in making them a success.
Event management involves analyzing, planning, marketing, producing, and evaluating events. There are many types of events including social, educational, sports, entertainment, political, corporate, religious, and fundraising events. Organizing successful events provides many benefits such as promoting products and services, enhancing brands, increasing sales, and promoting social causes. Key aspects of event management include defining objectives, determining the details of what will occur, selecting an appropriate date, time, and venue that meet the needs of the target audience, and ensuring strong communication, delegation, and time management throughout the planning process.
The document discusses big brand marketing strategies that can be applied by small businesses. It introduces 5 key rules: 1) establish a clear brand position, 2) speak with a single consistent voice, 3) reward customer loyalty, 4) find an emotional connection with customers, and 5) advertise wisely and consistently. Big brands focus on building relationships and customer experience, which small businesses can also do through internet marketing, email, and grassroots tactics.
The document outlines the steps for planning a conference, including defining parameters, establishing a preliminary budget, selecting a site, identifying speakers, creating a marketing plan, soliciting presentations, determining required and optional elements, implementing the conference, and following up. It discusses factors to consider for the site such as facilities, amenities, and cost. A timeline of steps from 12 months to 1 month before the conference is also provided.
The document outlines the steps for planning a conference, including defining parameters, establishing a preliminary budget, selecting a site, identifying speakers, creating a marketing plan, soliciting presentations, determining required and optional elements, implementing the conference, and following up. It discusses factors to consider for the site such as facilities, amenities, and cost. A timeline is provided that counts down the steps from 12 months to 1 month before the conference.
Nix & Associates is an event management company that specializes in creating successful events. They offer a full range of event planning services including venue selection, contract negotiation, budget management, onsite coordination, and registration services. Their goal is to save clients money and hassle by handling all event details and negotiations. They guarantee that their fee will be less than the savings they achieve through discounts and negotiations.
Nix & Associates is an event management company that specializes in creating successful events. They offer a full range of event planning services including venue selection, contract negotiation, budget management, onsite coordination, and registration services. Their goal is to save clients money and hassle by handling all event details and negotiations. They guarantee that their fee will be less than the savings they achieve through discounts and negotiations.
This document discusses key considerations for event planners in choosing venues. It outlines the top frustrations with venues like poor WiFi and response times. Popular venue types are listed, along with factors influencing selection like negotiated rates and technology offered. Tips are provided for using online venue marketplace tools effectively and getting comprehensive responses. Advantages and disadvantages of in-house versus external audiovisual vendors are compared. The ideal audiovisual setting depends on budget size. Overall, the document offers advice to event planners on researching venues and securing quality technology solutions.
The document provides tips and best practices for integrating meetings and events into marketing plans. It recommends designing events to achieve specific objectives within a clear theme. It also stresses engaging attendees through memorable experiences before, during, and after the event. Finally, it suggests leveraging existing philanthropic events, non-profit groups, and creative budgets to optimize the return on investment for events.
The document provides guidance on event management and organization. It discusses establishing event objectives, choosing a venue, creating a budget and timeline, arranging accommodations, developing promotional materials, handling media requests, performing risk assessments, and evaluating the event's success. Key steps include thorough planning, inspecting venues in advance, creating checklists, allowing contingencies in budgets, and reviewing events to improve future performance. The overall message is that successful events require careful planning, preparation, and attention to important details.
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All too often associations build events with a large overall strategy and theme, failing to capture the many small factors, details, and nuances that make up the overall experience. Determine why overarching themes fall short and why key details are missed. Uncover the path to successful association events by experiencing all the details, no matter how small, through the eyes of the member. Come prepared to be enlightened and challenged; you will never look at your events the same way again!
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4. PRE-‐PROMOTIONAL
CAMPAIGNS
Paid/Trade
Marke9ng
Your
Por@olio
Media
Mix
(Print,
Broadcast,
Digital,
Direct
Mail,
Social
Media)
Timing
Free
Marke9ng
Online
Calendars
Social
Media
Earned
Media
Broadcast
Print
Bloggers
5. PREVIOUS
ATTENDEE
MARKETING
Create
Brand
Loyalty
Develop
aGendee
and
exhibitor
databases
Offer
previous
aGendees/vendors
incen-ves
to
purchase
early
Con-nue
to
build
a
rela-onship
6.
TICKETING
TOOLS/
ON-‐SITE
REGISTRATION
Data collection up-front
Extend brand relationship
On-site ease of use/registration
ON-‐SITE
DATA
COLLECTION
In-person data captures
Extend brand relationships
Create opportunity for bounce back
7.
EVENT
FOLLOW
UP
–
Don’t
let
that
rela-onship
die
that
day
Foster
the
Rela9onship
Thank
aGendees/vendors
Gather
feedback
Introduce
other
products
of
interest
Invite
them
to
join
your
list/social
media
Con-nue
to
build
a
rela-onship
9. Cornerstones
of
Advance
Planning
That
Can
Impact
Your
Event’s
Bottom
Line
Gayle
Strawn
Conference
Director
Franchise
Times
10. Know
Your
History
AHendance
• Number
of
aGendees
for
space
planning
• If
you
need
more
space
aSer
the
contract
is
signed
there
is
oSen
a
heSy
rental
fee
• AGendees
who
will
stay
at
the
hotel
• Knowing
this
is
a
key
to
saving
on
hotel
aGri-on
charges
• AGendees
for
meal
func-ons
• Save
money
by
not
guaranteeing
too
much
F&B
• History
will
show
what
percentage
of
your
group
stays
for
meal
func-ons
11. Know
Your
History
Budge9ng
• Create
a
Budget
Sheet
(and
use
the
same
one
from
year
to
year)
• Hotel
budget
items
• By
knowing
your
history
you
will
be
able
to
see
how
your
budget
is
lining
up
from
year
to
year.
For
instance,
if
audio
visual
is
$10,000
more
than
last
year
–
you
can
dig
into
it
and
find
out
why
–
before
you
get
on
site
• Conference
Items
• By
using
your
budget
sheet
you
can
see
what
you
might
have
missed.
Missed
items
that
are
ordered
at
the
last
minute
can
be
costly,
not
only
for
the
product
but
for
the
shipping
you
may
incur
12. History
Report
–
Example
EXAMPLE OF ITEMS TO TRACK
Dates Audio Visual
Conference Attendance Speakers Rooms
Room Rate Staff Rooms
Peak Night Room Block Electric for G.Session
Free Staff Rooms Miscellaneous
Half Price rooms Fire Marshall
Suite Upgrades Cleaning Fee (booths)
Cutoff Date
Total Room Pickup MISCELLANEOUS
Commission Rate Conference Manuals
Conference CD's
Master Account Detail Overnight Security
Dinners - Special event Photographer
Monday Break On-Site Staff
Opening Reception Booth/Decorator
Breakfast Day 1 Paid Speakers
Breaks - Tues
Luncheon Conference Attendance
Cocktail Reception # of operators
Breaks - Wed Comps
Breakfast Day 2 Paid Attendees
2nd Day Lunch Sponsors
2nd Lunch beverages Exhibitors
CONT. Coffee Break
Private Networking Bev. Total Exhibit Booths
OTHER GROUPS
Golf Breakfast Number of Speakers
Misc. Speaker Water # of Sponsors
Misc. Staff F&B Sponsorship $
Keynoters Lunch Exhibitor $
F&B (staff: rooms, restaurants) Commission's Paid to Sales
14. Don’t
Be
Shy
–
Ask!
Contract
• Ask
for
what
you
need
• EXAMPLES:
hotel
rate;
the
right
mee-ng
space
for
your
group;
the
number
of
sleeping
rooms
you
need,
etc.
• Concessions:
Ask
for
what
you
what
–
what
is
important
to
your
group
• EXAMPLES:
suite
upgrades,
free
WiFi,
no
resort
fee,
staff
rate,
F&B
discounts,
etc.
15. CONCESSIONS
10% room commission (credit on master account) 1/40 room comp policy
12 suites at group rate for conference VIPS 12 complimentary VIP amenities sent to VIP guest rooms
50 complimentary passes for entrance/admission to the spa 12 – comp staff rooms
6 complimentary round trip airport transportation 15% room reduction
14 day cut-off on hotel reservations Complimentary guest rooms for site or planning visits
Complimentary internet – registration desk and three hotel rooms Complimentary local calls
Complimentary 800 or credit card access 10% discount on all F&B
Assign “private desk” for checking in conference attendees 15% discount on all services at the Business Center
2 complimentary easels per room/per event Complimentary Electrical charges in GS and Breakouts
Complimentary or discounted shipping and receiving Complimentary coffee/beverages in office
Complimentary wired or wireless microphone Discounted AV pricing (up to 25%)
Allowance of complementary foods to be handed to attendees Waive any resort fees (if applicable)
Complimentary Staff lunch on pre-conference staff work day
Concessions
–
Examples
16. Event
Guarantees
(BEO’s)
Banquet
Event
Orders
(BEO’s)
• Be
aware
of
all
hotel
dates
for
providing
your
F&B
numbers
• By
turning
your
BEO’s
in
on
-me
you
will
not
be
charged
addi-onal
charges
and
some-mes
you
are
able
to
get
a
discount
by
turning
them
in
early
• Find
out
what
other
groups
are
serving
–
there
may
be
a
discount
or
price
break
if
you
choice
the
same
item
Mee9ng
Event
Orders
(MEO’s)
• Make
sure
to
turn
these
in
way
in
advance
also.
There
is
oSen
an
addi-onal
charge
to
re-‐set
the
room
or
add
or
delete
items
• YOU
need
to
be
proac-ve
in
sending
informa-on
to
the
hotel
or
facility.
They
have
other
groups
and
tend
to
deal
with
whomever
is
on
site.
Once
you
send
your
specs
insist
on
ge`ng
confirma-on
back
BEFORE
they
pass
out
to
their
team.
This
will
help
with
mis-‐
communica-on
or
a
banquet
person
not
ge`ng
informa-on
that
will
eventually
add
to
your
bill
because
of
a
re-‐set.
17. Loyalty
Pays
Off
Savings
• Signing
a
mul--‐year
contract
will
oSen
help
get
or
keep
rates
down
ie.
beGer
hotel
rates
• If
you
work
with
the
same
vendor
oSen
–
you
may
get
a
discount
• Example:
AV
• Understand
your
value
to
the
hotel/facility
–
if
you
book
several
mee-ngs
you
are
a
loyal
customer
and
should
be
rewarded
in
some
way
18. Downloading
My
Brain
• Prepare
a
check
list
–
and
use
from
year
to
year
• Watch
important
dates
in
your
contact
• The
-me
of
year
can
effect
pricing
• Speaker
agreements…nego-ate
the
travel
fees
• Work
with
a
qualified
planner
• Share
ideas
and
informa-on
• Download
your
brain…..
19. You
will
always
learn
something
new
at
each
event.
Take
that
knowledge
–
good
or
bad
and
learn
from
it.
20. Cornerstones
of
Advance
Planning
That
Can
Impact
Your
Event’s
Bottom
Line
Gayle
Strawn
Conference
Director
Franchise
Times