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Introduction
Thundercatz present:
Martin Luther King Jr.
“Inspiring a shared vision and
enabling a movement to act
with rhetoric and passion.”
October 23rd, 2012
Rhetoric and the Message of
Nonviolence
• Metaphors that illustrate the power of non-violent means.
• Illustrative language that paints a higher calling.
• Language paints the picture of equality.
• The creation of a common goal - a shared vision.
• Acknowledgement of the challenges faced by members of the
movement.
• Concludes with a direct picture of the vision he sees, that can be
easily understood by the listeners.
From Inspiration to Action
• He created opportunities for collaboration and
avenues for non-violent demonstrations.
• He created opportunities for team efforts and face-
to-face collaboration.
• He demonstrated an openness to improvement
and ideas by learning from other inspirational
leaders.
• He walked the talk.
Inspiring A Vision with
Christian Values
• Used religious references in speeches to inspire.
• Purpose was to inspire people to act and not
necessarily to convert.
• I Have A Dream
• “The Glory of the Lord shall be revealed”
• Letter From Birmingham Jail
• Promotes the heroism of nonviolence through
Christian morals
Enabling Others to Act
• Uses Christian beliefs as a model for his
followers to act.
• Loving Your Enemies
• Promotes a fundamental teaching of Jesus
which is to love your enemies.
• Love has a redemptive power:
• That power can transform individuals.
American Heritage Language
Inspires a Shared Vision
• Ending of IHAD speech with My Country Tis’ of
Thee
• “And this will be the day -- this will be the day when all of God's
children will be able to sing with new meaning: . . .”
• “Five score years ago, a great American, in whose
symbolic shadow we stand today . . .”
• Uses language from Lincoln’s Gettysburg Address
• Historic American Figures
• James Russell Lowell
The Use of American Heritage
• Dr. King enabled others to act by telling &
demonstrating how to act.
• Location of IHAD speech
• “In a sense we've come to our nation's capital to cash
a check.”
• Organized protests in Birmingham and
elsewhere.
Grassroots Language
• Grassroots: being, originating, or
operating in or at the grass roots <a
grassroots organization> <grassroots
political support>
• Dr. King was a masterful speaker and
chose his words carefully. He did this, in
part to inspire people into, and to “keep
on” in a grassroots movement.
Examples of Grassroots Language
• Anthropomorphizes America and the American
Dream.
• “Declaration of Independence a promissory note”
• America failed to pay its debt to “citizens of color”
• Language puts a face to the problem.
• Metaphor enables people to relate to the injustice
• References communities that people came
from and would go back to.
• He uses WE language throughout the
speech.
• He includes everyone in his plans and
shares his dream.
• Speaks to common themes like poverty and
racism and links them to certain locations.
• His language stirs an emotional response.
• Allows for people to relate to the call for
action.
Inspiring a Grassroots Vision
• Dr. King created a passionate image of the future.
• Directly referenced geographic regions.
• Directly referenced people as a part of this
movement and calls them to individual action.
• IHAD speech created a sense of urgency:
• “Now is the time to make real the promises of
democracy.”
Enabling Others With
Tangible Actions
• Grass roots activism definition:
• Civil Rights Movement vs. Occupy Wall Street
• Civil Rights: create long-term change in policy and
public attitude towards civil injustice
• OW: create long-term change in policy and
awareness of wealth disparity
• Which was more successful in accomplish its
goals?
Enabling Others With
Tangible Actions
• Dr. King empowered the civil rights movement with
tangible individual action.
• Individual acts of disobedience:
• Drew attention to Rosa Parks
• Was arrested during protests in Birmingham
• Voter registration
• Leveraged Nobel Peace Prize to organize voter
registration
• Boycotts (economic withdrawal)
• Organized bus, restaurant, and other business
boycotts
Forward Thinking
According to Kouzes & Posner:
• ‘Inspiring a shared vision’ and ‘enabling others to
act’ are important leadership abilities.
• ‘Forward Thinking’ is usually not on lists that
identify leadership qualities.
• No forward thinking = no followers
Multi-Prong Strategies
• Knowledge of constituents.
• Had pulse ‘on the times.’
• Used themed language to inspire vision.
• Invited participation, enabling others to act.
• Included specific step-by-step strategies for action
• Intimated what needed to be done, but lacked strategic specificity
• Allowed followers to become leaders in own communities
• Took advantage of opportunities, following consequences of
speeches.
1963
Anti-segregation Movement
(Birmingham, AL)
• Specifically planned protests
• Led to MLK’s arrest and
subsequent ‘Letter from
Birmingham’
‘March on Washington, D.C.’
• Multiple speeches informed
followers of need for event.
• Unveiled ‘I Have A Dream
Speech’
Result of collective events:
Civil Rights Act of 1964
1965
Protest Marches
(Montgomery, AL)
• Police brutality ceased
protests.
• MLK’s assistance led to a
federal court order.
• Enabled protests to continue
without police
involvement.
Result of these events:
Voting Rights Act of 1965
1967: Vietnam
• MLK joined religious leaders, essentially protesting
federal government decisions through various anti-
’war’ speeches.
• MLK laid out a specific 5-point plan to end US
involvement.
Result of events:
Allowed for continued dialogue with federal officials in
subsequent years (despite MLK’s assassination)
Conclusion
• Metaphors and Illustrative language inspired and
enabled a nonviolent movement.
• Christian ideology provided commonality to the vision
and a moral rational for movement.
• American Heritage Language brought people together.
• Emotional and understandable language brought
together a grassroots movement.
• A multi-pronged approach enabled a lasting impact.
MLK Presentation-with animations

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MLK Presentation-with animations

  • 1.
  • 2.
  • 3. Introduction Thundercatz present: Martin Luther King Jr. “Inspiring a shared vision and enabling a movement to act with rhetoric and passion.” October 23rd, 2012
  • 4. Rhetoric and the Message of Nonviolence • Metaphors that illustrate the power of non-violent means. • Illustrative language that paints a higher calling. • Language paints the picture of equality. • The creation of a common goal - a shared vision. • Acknowledgement of the challenges faced by members of the movement. • Concludes with a direct picture of the vision he sees, that can be easily understood by the listeners.
  • 5. From Inspiration to Action • He created opportunities for collaboration and avenues for non-violent demonstrations. • He created opportunities for team efforts and face- to-face collaboration. • He demonstrated an openness to improvement and ideas by learning from other inspirational leaders. • He walked the talk.
  • 6. Inspiring A Vision with Christian Values • Used religious references in speeches to inspire. • Purpose was to inspire people to act and not necessarily to convert. • I Have A Dream • “The Glory of the Lord shall be revealed” • Letter From Birmingham Jail • Promotes the heroism of nonviolence through Christian morals
  • 7. Enabling Others to Act • Uses Christian beliefs as a model for his followers to act. • Loving Your Enemies • Promotes a fundamental teaching of Jesus which is to love your enemies. • Love has a redemptive power: • That power can transform individuals.
  • 8. American Heritage Language Inspires a Shared Vision • Ending of IHAD speech with My Country Tis’ of Thee • “And this will be the day -- this will be the day when all of God's children will be able to sing with new meaning: . . .” • “Five score years ago, a great American, in whose symbolic shadow we stand today . . .” • Uses language from Lincoln’s Gettysburg Address • Historic American Figures • James Russell Lowell
  • 9. The Use of American Heritage • Dr. King enabled others to act by telling & demonstrating how to act. • Location of IHAD speech • “In a sense we've come to our nation's capital to cash a check.” • Organized protests in Birmingham and elsewhere.
  • 10. Grassroots Language • Grassroots: being, originating, or operating in or at the grass roots <a grassroots organization> <grassroots political support> • Dr. King was a masterful speaker and chose his words carefully. He did this, in part to inspire people into, and to “keep on” in a grassroots movement.
  • 11. Examples of Grassroots Language • Anthropomorphizes America and the American Dream. • “Declaration of Independence a promissory note” • America failed to pay its debt to “citizens of color” • Language puts a face to the problem. • Metaphor enables people to relate to the injustice • References communities that people came from and would go back to.
  • 12. • He uses WE language throughout the speech. • He includes everyone in his plans and shares his dream. • Speaks to common themes like poverty and racism and links them to certain locations. • His language stirs an emotional response. • Allows for people to relate to the call for action.
  • 13. Inspiring a Grassroots Vision • Dr. King created a passionate image of the future. • Directly referenced geographic regions. • Directly referenced people as a part of this movement and calls them to individual action. • IHAD speech created a sense of urgency: • “Now is the time to make real the promises of democracy.”
  • 14. Enabling Others With Tangible Actions • Grass roots activism definition: • Civil Rights Movement vs. Occupy Wall Street • Civil Rights: create long-term change in policy and public attitude towards civil injustice • OW: create long-term change in policy and awareness of wealth disparity • Which was more successful in accomplish its goals?
  • 15. Enabling Others With Tangible Actions • Dr. King empowered the civil rights movement with tangible individual action. • Individual acts of disobedience: • Drew attention to Rosa Parks • Was arrested during protests in Birmingham • Voter registration • Leveraged Nobel Peace Prize to organize voter registration • Boycotts (economic withdrawal) • Organized bus, restaurant, and other business boycotts
  • 16. Forward Thinking According to Kouzes & Posner: • ‘Inspiring a shared vision’ and ‘enabling others to act’ are important leadership abilities. • ‘Forward Thinking’ is usually not on lists that identify leadership qualities. • No forward thinking = no followers
  • 17. Multi-Prong Strategies • Knowledge of constituents. • Had pulse ‘on the times.’ • Used themed language to inspire vision. • Invited participation, enabling others to act. • Included specific step-by-step strategies for action • Intimated what needed to be done, but lacked strategic specificity • Allowed followers to become leaders in own communities • Took advantage of opportunities, following consequences of speeches.
  • 18. 1963 Anti-segregation Movement (Birmingham, AL) • Specifically planned protests • Led to MLK’s arrest and subsequent ‘Letter from Birmingham’ ‘March on Washington, D.C.’ • Multiple speeches informed followers of need for event. • Unveiled ‘I Have A Dream Speech’ Result of collective events: Civil Rights Act of 1964 1965 Protest Marches (Montgomery, AL) • Police brutality ceased protests. • MLK’s assistance led to a federal court order. • Enabled protests to continue without police involvement. Result of these events: Voting Rights Act of 1965
  • 19. 1967: Vietnam • MLK joined religious leaders, essentially protesting federal government decisions through various anti- ’war’ speeches. • MLK laid out a specific 5-point plan to end US involvement. Result of events: Allowed for continued dialogue with federal officials in subsequent years (despite MLK’s assassination)
  • 20. Conclusion • Metaphors and Illustrative language inspired and enabled a nonviolent movement. • Christian ideology provided commonality to the vision and a moral rational for movement. • American Heritage Language brought people together. • Emotional and understandable language brought together a grassroots movement. • A multi-pronged approach enabled a lasting impact.

Editor's Notes

  1. Elements of Rhetoric used by MLK to communicate the value of non-violent means of action  - Metaphors that illustrate the power of choosing non-violent means to demonstrate  - Illustrative language that paints a higher calling, a vision of excellence stemming from decisions to meet violence with a response of non-violence.  - He paints the picture of equality, to be respected on all sides  - He communicates the values behind the theory or act of peaceful demonstrations  - He creates a common goal, a shared vision for all the people in the movement, relying upon each other during times of adversity  - He acknowledges the experiences and challenges faced by members of the movement from around the country  - To round out his speech, he creates a direct picture of the vision he sees, and puts in in clear terms that can be understood by the people
  2. “In our own nation, the Boston Tea Party represented a massive act of civil disobedience”
  3. -He calls the Declaration of Independence a promissory note to all Americans. He says America failed in paying out to its “citizens of color” that the check came back “marked insufficient funds.” -The metaphor allows people to relate to the injustice, i.e. how bad would it feel if your paycheck came back marked insufficient funds? He calls the march a march to cash the check- something everyone could relate to.
  4. -In this way it is not just his dream or faith it is every hearer of the speech’s dream, faith hope, etc. Example: “This is our hope.” or in paragraph 21 he repeats the phrase “With this faith we will be able…” three times. -MLK speaks to themes commonly felt by ordinary people. Themes like poverty, or racism. He cites such things as being attributes of certain localities like Mississippi, Georgia and Alabama. -This stirs people up in a language that makes sense to them where they are, it allows people to relate to the call for action.
  5. -Mississippi, New York [paragraph 13], Mississippi, Alabama, South Carolina, Georgia, Louisiana [14], Georgia [18], Mississippi [19], Alabama [22], New Hampshire [32], New York [33], Pennsylvania [34], Colorado [35], California [36], Georgia [37], Tennessee [38], Mississippi [39] -“March on Washington” 250,000 people, partially led to passing of Civil Rights Act. Called for individual acts of civil disobedience, voter registration, boycotts (economic withdrawal) "An injustice wherever it is, is a threat to justice everywhere"
  6. -MLK is Instrumental in leading and drawing attention to Rosa Parks bus incident. -Martin Luther King is arrested and jailed during anti-segregation protests in Birmingham, Ala. –Letter from Birmingham Jail suggest a moral obligation to disobey unjust laws. -1964: Civil Rights Act and Nobel Peace Prize. He uses this publicity to organize nation-wide voter registration campaigns in heavily segregated cities.
  7. -MLK is Instrumental in leading and drawing attention to Rosa Parks bus incident. -Martin Luther King is arrested and jailed during anti-segregation protests in Birmingham, Ala. –Letter from Birmingham Jail suggest a moral obligation to disobey unjust laws. -1964: Civil Rights Act and Nobel Peace Prize. He uses this publicity to organize nation-wide voter registration campaigns in heavily segregated cities.
  8. K&P identify the themes of ‘inspiring a shared vision’ and ‘enabling others to act’ as important traits for a leader. Yet, the concept of ‘forward thinking’ is not often identified with leadership. Leaders need followers….without the ability to forward think, K&P rationalize a leader will be without followers. MLK needed his followers in more ways than we can realize.
  9. MLK approached his constituency properly as indicated in this slide. While he had great vision, his speeches often encompassed strategic approaches to “get things done.” Some speeches specifically detailed what he had in mind and how he wished his followers would participate. Other speeches introduced needed outcomes, but strategies were intimated – not specific. This method allowed his followers to develop leadership in communities and accomplish MLK’s vision, none-the-less.
  10. In ‘67, MLK joined religious leaders to convince the President to end the ‘war’ in Vietnam. A particular speech outlined a specific 5 point plan as to what the federal government could do at that time to bring our troops home. We now know this advice was not heeded in ‘67 and MLK was assassinated soon after. But, the dialogue and ‘fight’ continued between religious leaders and our government.