MLB Advanced Media: Delivering a Digital Experience to 25 Million Fans with N...Amazon Web Services
When it comes to streaming live video across the web for millions of users, the stakes are high. Major League Baseball Advanced Media (MLBAM) is the dedicated streaming platform for MLB as well as other high-profile clients such as HBO Now. Since user experience is a critical aspect of their offering, MLBAM embraced a DevOps approach to application development and deployment, leading them to Amazon Web Services and New Relic. Join us for our upcoming webinar where speakers from New Relic, AWS, and MLBAM will explain how MLBAM uses the scalability of AWS and the visibility provided by New Relic to produce the “gold standard” for digital streaming video infrastructure.
Customer Driven DevOps at Work: Operating the Digital Turnstile [FutureStack1...New Relic
MLB Advanced Media (MLBAM) provides digital media distribution for MLB. They have evolved from early streaming in 2002 with few devices and low quality to now being a top streaming service. MLBAM has also evolved their "digital turnstile" approach to access by expanding platforms and partners. They have moved to a DevOps model from siloed development, deployment, and operations teams. This involved adopting AWS for infrastructure and New Relic for monitoring to improve collaboration, transparency, and issue response across teams. New Relic helps MLBAM understand performance of their distributed systems and partners to quickly address issues that could impact the fan experience.
MLB Advanced Media (MLBAM) was created in 2000 with $120 million from MLB teams to stream games. By 2015, 55% of TV was consumed via streaming vs 45% live TV. MLBAM is now worth $5 billion and generated $800 million in revenue in 2014. MLBAM greatly increased the number of hours of live games streamed, from 18,000 in 2009 to 400,000 in 2015. MLBAM also partners with other sports leagues like the NHL to handle their digital streaming and has partnerships with streaming platforms like Snapchat to reach younger audiences. MLBAM continues to invest in streaming rights and original content to grow its business.
This document provides examples of professional work by James S. Corne, including websites, eMarketing cases, marketing analytics cases, press releases, newsletters, presentations, and additional resources. Visitors to his website at www.jamescorne.com can find an immense cache of materials on marketing, branding, and analytics. Contact information is provided.
The document discusses Pepsi's business strategies and recommendations for its brand. While Coke is perceived to have won the "cola wars" in terms of public perception, Pepsi has been more profitable due to diversifying its business beyond soft drinks. Pepsi surpassed Coke in market capitalization in 2005. Recommendations for Pepsi include leveraging its brand strengths to capitalize on emerging markets, transforming its brand image to match initiatives for healthier products, and developing new products tailored for new markets.
Nike air jordan - brand management presentationJames Corne
The Air Jordan brand began in 1985 when Michael Jordan signed with Nike over Adidas. Jordan's success on the basketball court translated into success for the Air Jordan brand. Over time, Nike continued marketing Air Jordans through iconic shoes and commercials featuring Jordan even after his retirement from the NBA in 2003. Today, the Air Jordan brand remains hugely popular with athletes and fans due to its strong cultural cachet and association with Jordan's legendary status in basketball.
NFL (national football league) mobile device strategyJames Corne
The document summarizes the NFL's strategy and business model for managing and distributing its content portfolio across various media platforms. Key points:
1) The NFL has been highly successful generating $9.4 billion in annual revenue by saturating the TV market and distributing its time-sensitive content across multiple networks and platforms.
2) It has achieved this through strategic investments, producing high quality content, and using an exclusivity model that creates "silos" and competition among distributors to drive up prices.
3) Looking ahead, the NFL must determine its strategy for emerging platforms like mobile, wireless internet TV, and tablets to maintain its business model in a changing media landscape.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
MLB Advanced Media: Delivering a Digital Experience to 25 Million Fans with N...Amazon Web Services
When it comes to streaming live video across the web for millions of users, the stakes are high. Major League Baseball Advanced Media (MLBAM) is the dedicated streaming platform for MLB as well as other high-profile clients such as HBO Now. Since user experience is a critical aspect of their offering, MLBAM embraced a DevOps approach to application development and deployment, leading them to Amazon Web Services and New Relic. Join us for our upcoming webinar where speakers from New Relic, AWS, and MLBAM will explain how MLBAM uses the scalability of AWS and the visibility provided by New Relic to produce the “gold standard” for digital streaming video infrastructure.
Customer Driven DevOps at Work: Operating the Digital Turnstile [FutureStack1...New Relic
MLB Advanced Media (MLBAM) provides digital media distribution for MLB. They have evolved from early streaming in 2002 with few devices and low quality to now being a top streaming service. MLBAM has also evolved their "digital turnstile" approach to access by expanding platforms and partners. They have moved to a DevOps model from siloed development, deployment, and operations teams. This involved adopting AWS for infrastructure and New Relic for monitoring to improve collaboration, transparency, and issue response across teams. New Relic helps MLBAM understand performance of their distributed systems and partners to quickly address issues that could impact the fan experience.
MLB Advanced Media (MLBAM) was created in 2000 with $120 million from MLB teams to stream games. By 2015, 55% of TV was consumed via streaming vs 45% live TV. MLBAM is now worth $5 billion and generated $800 million in revenue in 2014. MLBAM greatly increased the number of hours of live games streamed, from 18,000 in 2009 to 400,000 in 2015. MLBAM also partners with other sports leagues like the NHL to handle their digital streaming and has partnerships with streaming platforms like Snapchat to reach younger audiences. MLBAM continues to invest in streaming rights and original content to grow its business.
This document provides examples of professional work by James S. Corne, including websites, eMarketing cases, marketing analytics cases, press releases, newsletters, presentations, and additional resources. Visitors to his website at www.jamescorne.com can find an immense cache of materials on marketing, branding, and analytics. Contact information is provided.
The document discusses Pepsi's business strategies and recommendations for its brand. While Coke is perceived to have won the "cola wars" in terms of public perception, Pepsi has been more profitable due to diversifying its business beyond soft drinks. Pepsi surpassed Coke in market capitalization in 2005. Recommendations for Pepsi include leveraging its brand strengths to capitalize on emerging markets, transforming its brand image to match initiatives for healthier products, and developing new products tailored for new markets.
Nike air jordan - brand management presentationJames Corne
The Air Jordan brand began in 1985 when Michael Jordan signed with Nike over Adidas. Jordan's success on the basketball court translated into success for the Air Jordan brand. Over time, Nike continued marketing Air Jordans through iconic shoes and commercials featuring Jordan even after his retirement from the NBA in 2003. Today, the Air Jordan brand remains hugely popular with athletes and fans due to its strong cultural cachet and association with Jordan's legendary status in basketball.
NFL (national football league) mobile device strategyJames Corne
The document summarizes the NFL's strategy and business model for managing and distributing its content portfolio across various media platforms. Key points:
1) The NFL has been highly successful generating $9.4 billion in annual revenue by saturating the TV market and distributing its time-sensitive content across multiple networks and platforms.
2) It has achieved this through strategic investments, producing high quality content, and using an exclusivity model that creates "silos" and competition among distributors to drive up prices.
3) Looking ahead, the NFL must determine its strategy for emerging platforms like mobile, wireless internet TV, and tablets to maintain its business model in a changing media landscape.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Khushi Saini, An Intern from The Sparks Foundationkhushisaini0924
This is my first task as an Talent Acquisition(Human resources) Intern in The Sparks Foundation on Recruitment, article and posts.
I invitr everyone to look into my work and provide me a quick feedback.
LinkedIn Strategic Guidelines for June 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
I am an accomplished and driven administrative management professional with a proven track record of supporting senior executives and managing administrative teams. I am skilled in strategic planning, project management, and organizational development, and have extensive experience in improving processes, enhancing productivity, and implementing solutions to support business objectives and growth.
LinkedIn for Your Job Search June 17, 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Parabolic antenna alignment system with Real-Time Angle Position FeedbackStevenPatrick17
Introduction
Parabolic antennas are a crucial component in many communication systems, including satellite communications, radio telescopes, and television broadcasting. Ensuring these antennas are properly aligned is vital for optimal performance and signal strength. A parabolic antenna alignment system, equipped with real-time angle position feedback and fault tracking, is designed to address this need. This document delves into the components, design, and implementation of such a system, highlighting its significance and applications.
Importance of Parabolic Antenna Alignment
The alignment of a parabolic antenna directly affects its performance. Even minor misalignments can lead to significant signal loss, which can degrade the quality of the received signal or cause communication failures. Proper alignment ensures that the antenna's focal point is accurately directed toward the signal source, maximizing the antenna's gain and efficiency. This precision is especially crucial in applications like satellite communications, where the antenna must track geostationary satellites with high accuracy.
Components of a Parabolic Antenna Alignment System
A parabolic antenna alignment system typically includes the following components:
Parabolic Dish: The primary reflector that collects and focuses incoming signals.
Feedhorn and Low Noise Block (LNB): Positioned at the dish's focal point to receive signals.
Stepper or Servo Motors: Adjust the azimuth (horizontal) and elevation (vertical) angles of the antenna.
Microcontroller (e.g., Arduino, Raspberry Pi): Processes sensor data and controls the motors.
Potentiometers: Provide feedback on the antenna's current angle positions.
Fault Detection Sensors: Monitor for potential faults such as cable discontinuities or LNB failures.
Control Software: Runs on the microcontroller, handling real-time processing and decision-making.
Real-Time Angle Position Feedback
Real-time feedback on the antenna's angle position is essential for maintaining precise alignment. This feedback is typically provided by potentiometers or rotary encoders, which continuously monitor the azimuth and elevation angles. The microcontroller reads this data and adjusts the motors accordingly to keep the antenna aligned with the signal source.
Fault Tracking in Antenna Alignment Systems
Fault tracking is vital for the reliability and performance of the antenna system. Common faults include cable discontinuities, LNB malfunctions, and motor failures. Sensors integrated into the system can detect these faults and either notify the user or initiate corrective actions automatically.
Design and Implementation
1. Parabolic Dish and Feedhorn
The parabolic dish is designed to reflect incoming signals to a focal point where the feedhorn and LNB are located. The dish's size and shape depend on the specific application and frequency range.
2. Motors and Position Control
Stepper motors or servo motors are used to control the azimuth and elevation of
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
We recently hosted the much-anticipated Community Skill Builders Workshop during our June online meeting. This event was a culmination of six months of listening to your feedback and crafting solutions to better support your PMI journey. Here’s a look back at what happened and the exciting developments that emerged from our collaborative efforts.
A Gathering of Minds
We were thrilled to see a diverse group of attendees, including local certified PMI trainers and both new and experienced members eager to contribute their perspectives. The workshop was structured into three dynamic discussion sessions, each led by our dedicated membership advocates.
Key Takeaways and Future Directions
The insights and feedback gathered from these discussions were invaluable. Here are some of the key takeaways and the steps we are taking to address them:
• Enhanced Resource Accessibility: We are working on a new, user-friendly resource page that will make it easier for members to access training materials and real-world application guides.
• Structured Mentorship Program: Plans are underway to launch a mentorship program that will connect members with experienced professionals for guidance and support.
• Increased Networking Opportunities: Expect to see more frequent and varied networking events, both virtual and in-person, to help you build connections and foster a sense of community.
Moving Forward
We are committed to turning your feedback into actionable solutions that enhance your PMI journey. This workshop was just the beginning. By actively participating and sharing your experiences, you have helped shape the future of our Chapter’s offerings.
Thank you to everyone who attended and contributed to the success of the Community Skill Builders Workshop. Your engagement and enthusiasm are what make our Chapter strong and vibrant. Stay tuned for updates on the new initiatives and opportunities to get involved. Together, we are building a community that supports and empowers each other on our PMI journeys.
Stay connected, stay engaged, and let’s continue to grow together!
About PMI Silver Spring Chapter
We are a branch of the Project Management Institute. We offer a platform for project management professionals in Silver Spring, MD, and the DC/Baltimore metro area. Monthly meetings facilitate networking, knowledge sharing, and professional development. For more, visit pmissc.org.
Khushi Saini, An Intern from The Sparks Foundationkhushisaini0924
This is my first task as an Talent Acquisition(Human resources) Intern in The Sparks Foundation on Recruitment, article and posts.
I invitr everyone to look into my work and provide me a quick feedback.
LinkedIn Strategic Guidelines for June 2024Bruce Bennett
LinkedIn is a powerful tool for networking, researching, and marketing yourself to clients and employers. This session teaches strategic practices for building your LinkedIn internet presence and marketing yourself. The use of # and @ symbols is covered as well as going mobile with the LinkedIn app.
I am an accomplished and driven administrative management professional with a proven track record of supporting senior executives and managing administrative teams. I am skilled in strategic planning, project management, and organizational development, and have extensive experience in improving processes, enhancing productivity, and implementing solutions to support business objectives and growth.
LinkedIn for Your Job Search June 17, 2024Bruce Bennett
This webinar helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.
Parabolic antenna alignment system with Real-Time Angle Position FeedbackStevenPatrick17
Introduction
Parabolic antennas are a crucial component in many communication systems, including satellite communications, radio telescopes, and television broadcasting. Ensuring these antennas are properly aligned is vital for optimal performance and signal strength. A parabolic antenna alignment system, equipped with real-time angle position feedback and fault tracking, is designed to address this need. This document delves into the components, design, and implementation of such a system, highlighting its significance and applications.
Importance of Parabolic Antenna Alignment
The alignment of a parabolic antenna directly affects its performance. Even minor misalignments can lead to significant signal loss, which can degrade the quality of the received signal or cause communication failures. Proper alignment ensures that the antenna's focal point is accurately directed toward the signal source, maximizing the antenna's gain and efficiency. This precision is especially crucial in applications like satellite communications, where the antenna must track geostationary satellites with high accuracy.
Components of a Parabolic Antenna Alignment System
A parabolic antenna alignment system typically includes the following components:
Parabolic Dish: The primary reflector that collects and focuses incoming signals.
Feedhorn and Low Noise Block (LNB): Positioned at the dish's focal point to receive signals.
Stepper or Servo Motors: Adjust the azimuth (horizontal) and elevation (vertical) angles of the antenna.
Microcontroller (e.g., Arduino, Raspberry Pi): Processes sensor data and controls the motors.
Potentiometers: Provide feedback on the antenna's current angle positions.
Fault Detection Sensors: Monitor for potential faults such as cable discontinuities or LNB failures.
Control Software: Runs on the microcontroller, handling real-time processing and decision-making.
Real-Time Angle Position Feedback
Real-time feedback on the antenna's angle position is essential for maintaining precise alignment. This feedback is typically provided by potentiometers or rotary encoders, which continuously monitor the azimuth and elevation angles. The microcontroller reads this data and adjusts the motors accordingly to keep the antenna aligned with the signal source.
Fault Tracking in Antenna Alignment Systems
Fault tracking is vital for the reliability and performance of the antenna system. Common faults include cable discontinuities, LNB malfunctions, and motor failures. Sensors integrated into the system can detect these faults and either notify the user or initiate corrective actions automatically.
Design and Implementation
1. Parabolic Dish and Feedhorn
The parabolic dish is designed to reflect incoming signals to a focal point where the feedhorn and LNB are located. The dish's size and shape depend on the specific application and frequency range.
2. Motors and Position Control
Stepper motors or servo motors are used to control the azimuth and elevation of
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
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17. MLB Goes Mobile
iPad Disrupts MLB Distribution
MLB and iPad Market
iPad Enhances User Experience
BAM Pricing
18. “On-Base” Pricing
• Same price for MLB.TV ($100, $120)
• Charge $19.95 a month / $49.95 season for
the In-market streaming
• Charge $14.99 for “At-Bat” on the iPhone
19. “On-Base” Pricing
• Charge $19.99 for the iPad App for the 1st year
• Charge $29.99 for the Bundle of “On-Base” and
“At-Bat”
• $1.99 A-la-carte games for non-MLB.TV and non-
in-market game subscribers
America’s Pastime:Has evolved from…. Listening on the Radio Going to Games Watching on TV Accessing Online Interacting with iPad
MLB and their “big 4” peers have become competitors with their TV broadcast partners. For example, MLBN’s flagship program MLB Tonight is a direct competitor to partner ESPN’s Baseball Tonight. MLB’s rights deals with national TV partners TBS, Fox and ESPN (worth upwards of $650 million annually) expire in 2013. At the same time, the most effective way for MLBN to increase their carriage (boosting revenue from both subscriber fees and ad rates) is to broadcast more live gamesin a hint of how networks aren't thrilled about leagues starting channels and expanding online video efforts.Said Goren, as reported by Sports Business Daily: "You're going to water down the value of your major television deal. At some point, (networks are) going to say, 'Enough! We're not going to pay you what we pay you. Find other ways to get that revenue.' "ANDBrosnan suggested the MLB Network is a year-round "infomercial" for baseball that might spur interest in Fox's baseball coverage. Said Goren, "(Whether) it's great for Fox, I'm not so sure."http://www.sportsbusinessnews.com/_news/news_347260.php
The Negotiation process is extremely complex as MLB ventures into becoming a broadcaster themselves. They have to consider the interests of several MSOs, RSNs, and amongst franchises. There are positives and negatives for all parties. National and Regional Sports Networks are not crazy about the MLB or any of the sports teams for that matter creating their own sports networks, but they will have to live with it because MLB has a piece of content that plenty of consumers are keen to buy. The MLB reaps upwards of $650 million per year from national TV rights deals with Fox, TBS and ESPN.Typically teams enter broadcasting long term contracts with Regional sports networks who pay them a handsome sum for their broadcast rights – obviously there is a corellation between performance and the type of deal the team garners, but the largest indicator of the type of deal a team will work out for its broadcast rights is the size of the market. This has caused major income disparity amongst teams. The average MLB team was worth $491 billion in 2010. The Yankees earned $441 million much of that through YES and are worth $1.6B. The Pirates earned $15.6M after a $40Mrevenue sharing check made them profitable. They are worth $289M. For example, In 2007 FSN Northwest and the Mariners agreed to a 12 year / $500 million deal. TheIndians turned down an offer of “more than $30 million a season” from FSN Ohio to launch their own SportsTime Ohio channel in 06. Internal bickering exists among clubs including the evidence of financials for 8 teams leaked on deadspin.com that detailed the disparate inner workings of large and small market teams. In 2008, approximately $400 million was transferred from the high- to the low-revenue teams. The higher a team’s revenue, the more it has to contribute. The lower the revenue, the more it receivesA massive free rider problem has rocked the league exposing the fact that the once tidy coalition is actually the big market teams like the Yankees who own their own network, as well as the Red Sox and Phillies have tremendous broadcasting and media revenue, the best teams and therefore the most representation on National networks because good teams drive ratings are financing the entire operation of some small market teams. The Florida Marlins cashed a “$48 million dollar welfare check in 2009 while the Yankees paid The revenue-sharing system was "not intended to merely move money from big-market teams to small ones but was expected to be a way for smaller teams to compete by spending on players." Heyman: "The whole situation will be addressed again, as big-market teams didn't know the extent of the profitability of the teams they've been subsidizing“http://bizofbaseball.com/index.php?option=com_content&view=article&id=4274:inside-the-2010-forbes-mlb-franchise-valuations&catid=26:editorials&Itemid=39http://www.bizofbaseball.com/index.php?option=com_content&view=article&id=4132:lwib-the-compitition-for-local-tv-rights-in-mlb-plus-tidbits&catid=67:pete-toms&Itemid=155ESPN and CBS, have used MLBAM to host their video streaming.MLB's TV deals with Rupert Murdoch's FOX, Time Warner and Disney's ESPN are done in 2013.
MLB.tv is already loaded with cash.Owners are already getting a huge dividend.Selling a billion dollar stake in MLBAM any time soon would make it very hard for owners to argue that they're broke in upcoming labor negotiations with players.Selling a stake could further complicate the ownership stake and perhaps even force a dreaded shotgun IPO.Who's calling MLBAM? A source close to PE circles speculates that it's most of the biggies: TPG, Blackstone, Bain Capital, Elevation, Spectrum, and Quadrangle
#2 App of all time! MLB At-BatMLB has rich history. In fact, the availability of stats and the consistency of the game make comparisons of current to retired players easy. How does someone in 2011 compare with someone thought to be the best player in the 1920’s? I don’t know, but the stats are there and accessible. This legacy effect has allowed MLB to retain fans, making them life-long, loyal customers.iPad/Apple users are also a defined group of individuals. Innovators by nature, they are an affluent group who can afford the product, the purchase of apps, and the network expenses. Thus, the understanding exists that this enhanced, interactive and mobile content offering is with these users in mind.
So, who is this market?Nerds, Dads, Innovators = Spread, perpetuate & enhance brand!We need to remember to serve our core, provide baseball users with content that promotes and perpetuates the MLB brandAlso, rake in the innovators, those who purchase the iPad Demographic information on who visits mlb.com and those who buy iPads are strikingly similar affluent, older gentlemen with younger children Nerds, innovators, stats geeksiPad users have pride of their connectivity, multitasking, app diversity Make MLB On-Base so freakin’ cool, iPad users will feel they need to have it in their ‘app’ arsenal
After viewing and discussing the different perspectives about baseball and what the iPad brings to the table for each of us, there were three things that really stuck out and that were benefits for all of us. By using the iPad as a new channel to distribute content to our fans, “On-Base” is interactive, enhanced, and mobile. These are all steps that are bettering and building on what BAM had with the At-Bat app.
One of the aspects of the iPad channel that we as BAM and MLB need to take advantage of is the larger screen that draws the user in and the use of the user’s hands to interact with the touch screen. These two aspects need to be taken advantage of and so “On-Base” needs to also be interactive with both the Fan and the Game. The Fan will have access to use facebook, twitter, foursquare, and chat to interact with other fans and make comments about the game and even to let everyone know where you are watching the game or even at the game. There will be challenges such as Trivia, Call the Pitch, and keeping the Boxscore (whether you are at the game or at your home). The Fan will be able to make their own highlight videos at home or be able to watch the replay that just happened in the game and that the tv did not show again. And for those Fantasy players like myself, the Fan will be able to keep track of his whole team while he is watching his Phillies team (able to see highlights of the plays that your fantasy players are making). Boxscore/GamebookFantasy BaseballCall the PitchTrivia Challenges4squareFacebookTwitterChat (Open or Just Friends)
One of the reasons that we wanted to give the iPad app a different name, “On-Base”, than “At-Bat” on the iPhone is that it is everything that “At-Bat” had, but that it is also so much more. The user will still have the highlight videos, boxscores, league overview, and live games from mlb.tv (which BAM will still have a free game of the day, similar to the iPhone app), but they will additionally have access to more videos, more camera angles, additional statistics, historical statistics and stories. Fans will also get coupons sent to them (for example to buy their teams baseball hat or tickets to the next game). Also, no longer will you be missing out on the blackouted in-market games. Fans will be able to watch in-market games on their iPad. This has been one of the biggest requests and complainants in the past. BAM expects almost half the teams to have in-market games available to watch on the iPad.More videos/camera angles, in market games, statistics, history, upgrade tickets, coupons, free game of the day
Additionally, all of these are enhanced features will now be on one screen and situated just the way each fan wants.
As BAM just announced, with the addition of being able to view in-market games on the iPad through mlb.tv, Fans will now be able to watch every one of their teams games no matter where they are (all they need is a wi-fi or a 3G signal on their iPad). The iPad truly makes the MLB mobile and watchable because of the increased screen size. Fans are no longer tied to their tv, having the correct channel, or to their computer. Additionally, with all of the interactive and enhancements made to “On-Base”, fans can now use the app while they are watching the game on tv or even while they are actually at the game. Fans can take their iPad to the game and watch replays of the live game they are watching, keep a boxscore, follow the stats of the game, look up other games scores, get coupons for food and merchandise, and even get offers to upgrade their tickets when they check into the game. Or while you are watching the game tonight, buy a ticket for tomorrow’s game that isn’t sold out.Mobile
Charge $19.99 for theiPad App for the 1st year – in order to not only prove to the fans/users that it is worthwhile, but also to get fans invested in the App. - After a fan uses the app for a year, they will be inclined to continue to use it in the future for many years because they have an invested interest and use of the app. - Also, increasing the price the following year will probably not cause a lot of customer loss due to the ‘need’ to have the app again and the invested interest and time in the app from the year before. - We want to charge a higher price than the iPhone App (at $14.99) because quite frankly you get more with the iPad App and it is better overall quality and we want that to be insinuated in the price as well.1.99 a-la-carte games - The thinking behind this is that unlike before, the iPad gives the fan/user an actual screen to watch the game (unlike the iPhone). Therefore, fans who normally have games through their local provider for in-market games will be willing to purchase the game a-la-carte if they are traveling or away from home/their tv.29.99 bundle for both apps – iPhone and iPad - This is to try and help sell the new price on the iPhone as well as get greater customer buy-in for the iPad app. Once again, once the customer is invested in the app and becomes dependent on using it, BAM will get these return customers even if they slightly increase the price.
Charge $19.99 for theiPad App for the 1st year – in order to not only prove to the fans/users that it is worthwhile, but also to get fans invested in the App. - After a fan uses the app for a year, they will be inclined to continue to use it in the future for many years because they have an invested interest and use of the app. - Also, increasing the price the following year will probably not cause a lot of customer loss due to the ‘need’ to have the app again and the invested interest and time in the app from the year before. - We want to charge a higher price than the iPhone App (at $14.99) because quite frankly you get more with the iPad App and it is better overall quality.1.99 a-la-carte games - The thinking behind this is that unlike before, the iPad gives the fan/user an actual screen to watch the game (unlike the iPhone). Therefore, fans who normally have games through their local provider for in-market games will be willing to purchase the game a-la-carte if they are traveling or away from home/their tv.29.99 bundle for both apps – iPhone and iPad - This is to try and help sell the new price on the iPhone as well as get greater customer buy-in for the iPad app. Once again, once the customer is invested in the app and becomes dependent on using it, BAM will get these return customers even if they slightly increase the price.
MLBAM is viewed as "in-play" in private equity circles mostly because of its awkward cap structure; it's owned in equal parts by all 30 MLB teams.This we believe is irrelevant. The entity has patents on geo-location giving it customer identificationand its video guys are the same ninjas behind everything ESPN does online. MLB.TV and the MLB On Base app are on the crest of a wave of video content meeting the demand for the ideal video mobile screens like the iPad. This same problem will likely arise as the future of TV is sorted out. Apps will eventually move to every TV within the decade. Content providers will look at this everywhere. We think with this thing at $500 million in revenues, we can use average club revenue as growth basis as a content provider of comparison - we perceive it growing at double which is 8%. The video screen gives the iPad an entirely different user experience. We believe On Base is a better way to describe the way you feel when you watch video on the iPad – a part of the action. Like you are taking a lead off of second base after you rip a double down the left field line. You have classic games (they should dust of some old “This week in Baseball” anthology purely for content purposes. MLB should not let internal squabbles amongst teams to squander this dynamic organization. The league is one of the only independent content providers in the world and stands to benefit from broad economic growth and the digital technology adoption trends (consumers demanding premium content everywhere) that are pushing up revenues and turning the media and entertainment industry on its head. Many both inside and outside the pro sports industry view local digital rights as a potential source of untapped riches. In September 08 the SportsBusiness Journal quoted an anonymous MLB club official, “…it’s no doubt the single biggest economic issue our industry is facing.” And as recently as July 09 the SportsBusiness Journal reported that MLB executives believed, “…in-market game streaming has the economic potential to rival the more than $40 million in annual revenue brought in by the established MLB.TV out-of-market service” This will only help BAM.Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2011/01/19/businessinsider-private-equity-throws-a-billion-dollars-at-mlbcom-gets-stonewalled-2011-1.DTL#ixzz1BpJiROrkMLB is underselling with the name At Bat for iPad