Marketing methods for reaching the top Niche markets such as college students and Military Base personnel through local campus and base newspapers and a host of out of home marketing vehicles.

1. Reaching Niche Markets
MJS has been a valuable marketing partner
since 2000. We pride ourselves on Effective
Placement and Unmatched Customer Service.
Why use MJS
Over 10 years industry experience
Highest placement rate
Nationwide and International reach
Attentive Service every step of the way Recruiting Poster
MJS Communications
Serving Niche Markets

2. Markets Served
Most Attractive Niches
College Students
High School Students
Military Personnel
African Americans
City Dwellers
Hispanic
MJS Communications
Serving Niche Markets

3. Products
Multiple Venues
Display Advertising
OOH (Out of Home)
Experiential
Online
Direct Mail
Dorm Hangers on campus
MJS Communications
Serving Niche Markets

4. Clients
✤ NATIONAL, REGIONAL AND LOCAL COMPANIES AND
ORGANIZATIONS IN COMMUNICATIONS, RETAIL,
RECRUITMENT, EDUCATION, HOSPITALITY, FINANCIAL,
AUTOMOBILE, SERVICE, MEDIA AND MANY OTHER
INDUSTRIES
Testimonials available on request
Nike
SONY Pictures
American University
United States Army
Wendy’s
SONY Pictures
MJS Communications
Serving Niche Markets

5. Display Advertising
Methods
Newspaper ads
Pre-printed Inserts
Campus Directories
Student Planners
Campus Newspaper and
Directory Advertising Newspaper Insert
MJS Communications
Serving Niche Markets

6. Online Marketing
Methods
Online Newspaper Ads
Facebook Ad Campaigns and
Applications
Email Blasts
Facebook Ad Campaign
Mobile Marketing
Online Banner Ad
MJS Communications
Serving Niche Markets

7. Experiential Marketing
Methods
Sampling
Tabling
Flyering
Traveling Tours
Sampling in Bookstores
Combination Event Tabling and Flyering
MJS Communications
Serving Niche Markets

8. OOH (Out of Home)
Marketing Campaign
Methods
Posters
Dorm Hangers
Kiosks
Stick-ons (dorm room doors)
Wild Posting
Table Tents
Restroom Ads
Postcards
LCD Screens
Bookstore Displays & in-Bag
Sidewalk Decals
Billboards & Transit
Campus TV
MJS Communications
Serving Niche Markets

9. Posters
Professional Distribution
✤ Recruiting and Display Posters are a staple of
the college campus.
The key point is that “posters get noticed”. MJS
Communications offers postering on and off campus all across
the USA. Choose your city, state or region or choose the type
of school or the type of student that best fits your target
market.
MJS Communications ships your posters to appropriate
distribution centers where our team of experienced
professional distributors is waiting to place your poster in
advantageous spots both on and off campus. They know
their areas well and can assess the best high-traffic places for
your particular message. Posters can be effective in a variety
of ways, such as:
• Travel Poster
• Graphic message for name recognition
• Informational with strong text blocks
Posters on campus Bulletin Board
• Tear offs for contests and special offers.
Whatever method you choose, we will make sure it produces
maximum results. We can also assist you in the design and
MJS Communications
Serving Niche Markets

10. Dorm Hangers
Welcome Message
✤ Reach them where they live.
A high percentage of students on any campus either live in
or frequent the dorms.
MJS Communications puts your message on the doorknob.
Choose your city, state or region or choose the type of school
or the type of student that best fits your target market.
✤ In-Dorm
Greet students at their dorm room door. The hangers are
distributed by the universities, assuring that each on-campus
resident gets them. Make sure all your information is there and
we'll make sure your printed door hanger comes out looking
fantastic! Door hangers are a great way to advertise new or
promotional items you may be offering.
On every Dorm Room door
MJS Communications
Serving Niche Markets

11. Kiosks
Everyday Methods
✤ Reach them on their way to class.
A very high percentage of students on any campus pick up the
college newspaper from the nearest kiosk.
MJS Communications puts your message in front of your audience.
Choose your city, state or region or choose the type of school
or the type of student that best fits your target market.
✤ On Campus
Kiosks are placed in high-traffic areas such as building entrances,
recreational facilities and bus stops. They are perfect for immediate
response advertising.
• What to do tonight
• Where it’s happening
• That new CD or DVD is being released today!
MJS Communications makes attractive, high visibility kiosks
available to you on major college campuses nationwide.
Campus Kiosk
MJS Communications
Serving Niche Markets

12. Stick-ons
Great Shelf Life
✤ Dorm room Doors or Boards.
Another way to reach students where they live and socialize.
Dorm room stick-ons provide a long lasting reminder of your
product or service.
MJS Communications puts your message in front of your audience.
Choose your city, state or region or choose the type of school
or the type of student that best fits your target market.
✤ In the Hall or in the Room
Your message is stuck on the door to greet students at their dorm
room. The stick-ons are distributed by the universities, assuring
that each on-campus resident gets them. Make sure all your
information is there and we'll make sure your printed sticker ad
comes out looking fantastic! Door hangers are a great way to
advertise new or promotional items you may be offering.
MJS Communications creates and distributes stick-ons for you on
major college campuses nationwide. On doors or bulletin boards
MJS Communications
Serving Niche Markets

13. Wild Posting
Repeat Images
✤ An Aggressive Approach
Wild Posting is best used for an aggressive type of campaign.
Posters are adhered to building entrances, construction site
barricades, building facades, in alleyways, and just about anywhere
they will be seen by a crowd.
MJS Communications puts your message in front of your audience.
Choose your city, state or region or choose the type of school
or the type of student that best fits your target market.
✤ On or Off Campus
For the right product or service, Wild Posting is an excellent choice of
media for a comparatively inexpensive cost, demographic-specific and
in-your-face format. It can strengthen an entire media mix or will
effectively stand alone. Specific location domination programs can also
be created. You might also try the tear-away posters where a dozen or
more posters are attached to a pad that is posted so people will take your
message home with them. MJS Communications creates and
distributes these posters nationwide.
repeat message on the way to…
MJS Communications
Serving Niche Markets

14. Table Tents
Consistent Exposure
✤ Repetition.
Table Tents put your message in front of consumers in restaurants,
school cafeterias, food courts and other, everyday locations.
MJS Communications puts your message in front of your audience.
Choose your city, state or region or choose the type of school
or the type of student that best fits your target market.
✤ On Campus
For college students, table tents at the Cafeteria or Student Union
reach them where they hang out. Low cost and possessing a very
long shelf-life, these unassuming little posters are just the thing to
enhance and reinforce a print or online campaign. MJS will
coordinate all aspects of your campaign to make sure that the
timing and placement works effectively for you. MJS
Communications creates and distributes these products
nationwide.
An every day message
MJS Communications
Serving Niche Markets

15. Restroom Ads
✤ Casual Area.
Indoor advertising media provides billboards within select
entertainment establishments including the restaurants, bars and
nightclubs in the area surrounding each campus.
MJS Communications puts your message in front of your audience.
Choose your city, state or region or choose the type of school or
the type of student that best fits your target market.
✤ Off Campus
These restaurant or bar ads can also hold coupons and product
samplings, which can be useful for promotions and special events.
Standard format is 13' x 17' 4-color. There is no discount for black
and white. MJS Communications creates and distributes these
products nationwide.
MJS Communications
Serving Niche Markets

16. Postcards
Direct or Bulk Distribution
✤ An Attractive Message.
In local stores, shopping centers and other high traffic areas,
postcards are placed strategically to announce new products or
special offers targeted to the Hispanic Community.
MJS Communications puts your message in front of your audience.
Choose your city, state or region or choose the type of school
or the type of student that best fits your target market.
✤ In Malls
Target these prime locations in your target areas to insure your
message reaches your intended audience. Sizes and prices will vary
based on the size and complexity of your card. You can have them
printed yourself or leave it to us. Let MJS help you devise and
implement a strategy that will give you the best return for your
advertising dollar. MJS Communications creates and distributes
these postcards nationwide.
Many sizes. Four color impact
MJS Communications
Serving Niche Markets

17. Sidewalk Decals
For any Surface
✤ Sidewalk decals are a great way to reach customers as they shop,
direct traffic, promote an event, create or reinforce brand
identity, or even be used to decorate for a special event.
✤ Graphic materials are available for virtually any flooring surface,
such as tile, carpet, or concrete, and even a floor decal material
that can be repositioned and reused, there is no limit to how you
can use this versatile form of advertising.
✤ MJS Communications puts your message in front of your
audience. Choose your region, state or metro area or pinpoint
your chosen demographic.
In Malls
Target these prime locations in your target areas to insure your
message reaches your intended audience. Sizes and prices will
vary based on the size and complexity of your Decal. You can have
them printed yourself or leave it to us. Let us help you devise and
implement a strategy that will give you the best return for your
advertising dollar. MJS Communications creates and distributes
these sidewalk decals nationwide.
MJS Communications
Serving Niche Markets

18. Billboards & Transit
Multiple Venues
✤ Located along primary and secondary roadways in urban areas, 8-
Sheet Billboard signs are great for helping local businesses drive
traffic to their stores.
✤ Buses and trains and their stations, your ad is there. A wrapped
bus or even a bus billboard greets new passengers and then
travels the streets with your message.There is no limit to how you
can use this versatile form of advertising.
✤ MJS Communications puts that message in front of your
audience. Choose your region, state or metro area or pinpoint
your chosen demographic.
Platforms
Target the hard-to-reach commuter audience, including corporate
decision makers and executives, with high impact ads. Frequency of
ridership means frequency of exposure to your ads during morning and
evening rush hours. Drive your message to potential customers with this
highly visible medium, easily seen by pedestrians on all sides of the
platforms.
✤ MJS Communications will create and distribute these outdoor
media for you.
MJS Communications
Serving Niche Markets

19. LCD Screens
60 second spots
✤ Closed Circuit on 160 campuses nationwide.
Campus TV reaches your audience by placing it with the
informational broadcasts that many students need to hear.
MJS Communications puts your message in front of your audience.
Choose your city, state or region or choose the type of school or the
type of student that best fits your target market.
✤ On Campus
40” T.V. screens are located in student unions and college
recreational centers. Your ad is run regularly between segments of
Student News. Here's your chance to create some real impact with
your video presence. Creative spots will be talked about on campus
and friends will make sure their friends get to see it. 60 second spot
every 10 minutes. MJS Communications will assist you in creating
and distributing your ad. Checking their schedules, but first a word from our sponsor.
MJS Communications
Serving Niche Markets

20. Bookstore Bookbag Inserts and
Brochure Displays
Campus Bookstores or Major Chains
✤ Target book buying periods.
at the beginning of each semester or trimester. You can assure the
high traffic you want for your product or service.
MJS Communications puts your message in front of your audience.
Choose your city, state or region or choose the type of school
or the type of student that best fits your target market.
✤ On Campus
Advertising brochures will be placed inside plastic desktop display
stands on the counters of college bookstores. A well designed cover
will assure a wide distribution. Direct marketing and retail
advertisers have found brochures to be a consistently high
producer of response to their offers.
✤ Off Campus
Advertising brochures or flyers will be put in bags at major
bookstores such as Barnes & Noble with each purchase. Your
message to your chosen market. MJS Communications will assist
you in creating and distributing your ad, brochure or flyer.
MJS Communications
Serving Niche Markets