The document provides an overview of updates to Mixpo's creative studio, including: - A new entry point that asks for additional details upfront such as ad type, size, and environment to customize the studio experience. - Two new tabs for the studio - Interactive Display for the pre-expanded state and Timeline Canvas for the expanded state. This allows building richer initial experiences. - Additional features like an Overlay Manager, ability to set canvas duration for rich media, and options to copy or change ad types when managing ads. - Dynamic publishing where details from the entry point auto-populate and settings are pre-selected based on the ad type.

1. What’s Different?Overview Guide
MIXPO PRODUCT UPDATE

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Introducing Our Updated Studio
We are excited to announce that we’ve upgraded our creative studio. Over the past few months we’ve worked
hard to expand our studio’s capabilities in a way that gives our clients more flexibility, but doesn’t disrupt current
workflows.
At the beginning of April, we’ll be launching our new studio that includes:
▶▶ Seamless support for Rich Media without video
▶▶ An improved workflow for all display expandable ad sizes
▶▶ The ability to create an interactive StartFrame for all display ad sizes
▶▶ Customized studio and publishing settings based on ad type and delivery environment
This document is intended to give you an overview of the updates. We’ll also provide step-by-step help materials
in conjunction with the release.

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Getting Started: New Entry Point
The first update is within the Create Tab. The tab is located in the same place, but has a selection menu
that will ask you to identify what type of ad you’re building and the environment in which it will run. It will
also ask for the click through url and ad size dimensions.
The entry points process asks for more inputs up
front and will customize your experience in studio
& publishing based on your inputs
Shared VideoAds & Templates access points
remain the same. Your CSM will work with you
to rebuild templates in the new studio.
Create New VideoAd is still
accessed through the Create Tab
Upload media assets
here or in the studio

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Enter your ad name and clickthrough url. This will be used as
your primary click through for the ad and replaces the url that
you typically enter in the Publishing menu.
You will have the option to change both fields in publishing. If
you have a clickthrough url set in your Profile tab, it will auto-
populate this field.
Entry Point Inputs: Section 1

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This section provides the option to specify the type of ad you
would like to build, which includes the option to build an ad
without a required video timeline.
In-Banner Video: Use this if you’d like to build an IBV ad with a
video timeline
In-Stream: Build an interactive Pre-roll ad with a video timeline
Rich Media: Build an interactive display ad that doesn’t require a
video.
SWF: Upload, host and run your pre-built SWF file
Image: Upload, host and run your .jpg, .png, or .gif file
Entry Point Inputs: Section 2

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Next specify the environment in which the ad is intended
to run. Your selection will customize the publishing options
to reduce the number of steps needed to pull an ad tag &
inform performance benchmarks.
▶▶ Multi-screen: This is the most common selection. This option
indicates that your ad could run on mobile, tablet or desktop
inventory.
▶▶ Desktop: Select this option if your campaign is will targeted
to desktop only.
▶▶ Tablet & Phone: Select this option if you plan to run this
creative only on Tablets & Phones in mobile web inventory.
▶▶ Tablet & Phone MRAID: Select this option if you plan to
run this creative only on Tablets & Phones in an in-app
environment.
Entry Point Inputs: Section 3

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This section allows the dimensions of the ad unity to be specified
and will preset the canvas size within the studio.
▶▶ Dimensions: If you’ve selected IBV or Rich Media, select the size
of your initial display. If you’ve selected In-Stream, you’ll have
the option to select your aspect ratio. For In-Stream, you’ll have
one drop down to select your aspect ratio (since the ad does
not expand).
▶▶ Expanded Dimensions: For IBV and Rich Media, select the size
of your expanded canvas. If your initial display isn’t going to
expand beyond your StartFrame size, you should select the
same size expand dimensions as your initial dimensions.
Entry Point Inputs: Section 4
NOTE: The option “Non-Expand” in the IBV Expand Dimensions drop down will take
you into our backwards compatible studio. This is option will be sun-setted over
time, but will allow you to access the old version of our studio.

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New Studio: Introducing Two Tabs
The second update that you’ll experience is the addition of
two tabs in our studio. The new tabs allow you to create richer
experiences on page load either before an ad expands or before
video playback is initiated. Expandable ads of any size, video
or not, will have a one-step assembly process and appear as a
single unit.
Interactive Display:
This tab is the pre-expanded
ad state. Easily customize your
interactive startframe experience
by adding images, overlays,
widgets, actions and panels.
Timeline Canvas:
The second tab is the Timeline
Canvas. Just like the old studio, this
stage will have a timeline to build
out the expanded or post-initiation
experiences. This tab no longer
requires a video in the timeline for
Rich Media ad units.

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New Studio: Getting Oriented To Interactive Display
Settings allows you to adjust and
change the Initial Display canvas.
Overlay and Panel tabs remain the
same and will only include features that
are available in this state.
Two studio tabs: Interactive
Display (ID) & Timeline
Canvas (TC). Think of these
as your open and closed
states of your ad.
Interactive Display canvas.
You can upload images
and add overlays just like
you can in the existing
Studio canvas view.

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New Studio: Getting Oriented To Timeline Canvas
Toggle between the two studio
tabs in the upper left.
Control the duration of your experience as well as when
elements appear and exit the canvas with the timeline.
Note: If Rich Media is selected in the Create Tab, no video
will appear or be required in the timeline.
Timeline Canvas will be pre-set to
the dimensions you selected in the
Create Tab.
For Expandable IBV: You no longer need to set the video
aspect ratio. When you add a video (or image), the video
element “snaps” to the dimensions of the video
Add overlays, widgets and panels
just like you would in previous
versions of the studio.
Note: There is no Audio Tab for
Rich Media

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New Feature: Settings Tab
Keep track of what you’re working on
with the ad name now visible in the
studio.
The addition of a Settings tab allows you
to adjust the canvas size & background.
You can also manage the Canvas
Animation Duration (rich media only)
from the same place.

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New Feature: Expand Ad “Action”
There can be an unlimited number of overlays that have the action of “Expand Ad”
on the main ID or in a panel on the ID. If overlays with the “Expand Ad” action – and
other overlays – exist on the ID, then only the “Expand Ad” overlays will expand the
ad. Overlays and widgets without the “Expand Ad” action can be interactive without
triggering the ad unit to expand.
If there are no overlays on the ID that have the “Expand Ad” action assigned to them,
but there are other interactive overlays, then the background (non-overlay areas) will
expand the ad. For example, if there is an overlay that opens a panel, clicking the overlay
opens the panel. Clicking the background around the open-panel overlay expands the
ad unit. This would result in no way to get a clickthrough from the ID, as all clicks would
either expand the ad unit or open the panel. If a clickthrough was desired from the ID,
then ensure that at least one overlay on the ID is set to the “Expand Ad” action so the
background of the ID will clickthrough to the destination URL.
Expand Ad Will replace
“HotSpot” in Publishing.

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New Feature: Overlay Manager
Overlay Name: When you
select an overlay, you now
have the option to “name it”
above the action dropdown.
We’ve added a feature in the Overlay Tab to easily identify and update
overlays. To access the Overlay manager, Click on the Overlay Tab and
then click in the gray area around your ad. The feature appears when you
don’t have a specific overlay selected in the timeline.
Double clicking on the overlay name in the Overlay Manager opens the
settings for that specific overlay. This feature is implemented in Panel
Designer as well.

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New Feature: Canvas Duration Time
For Rich Media ads, the ability to control the length of your Canvas Animation is now
available. This allows flexibility to add overlays, transitions and effects at different points
of the ad experience. You can change the duration length in the Settings Tab. The
changes will be reflected in the Animation Timeline at the bottom of the Studio. If you
do not have any animation, you can set the duration to 1.
Control the length of your
canvas animation.
Animation Timeline

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New Feature: Copy Feature
We realize that there are often multiple ads in a campaign and
they may not always be the same ad type, but you’d like to reuse
assets. You can now copy an ad and select the new type & format
in the manage ads workflow.
This feature replaces the checkbox in Publishing to change your
ad from IBV to In-Stream.

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Dynamic Publishing
From the Create tab, if you entered both a name
and clickthrough URL, they are both repopulated
in Publishing, and there are no required changes.
Simply click save and you’re done!
If needed, select the anchor and direction for your
expandable or interactive display.
Based on your ad format selection in the Create
Tab, your ad tag and publishing settings will be
automatically pre-selected for you.

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Social Poster Image
For In-Stream, if you plan to use PowerShare and want to set
your StartFrame (image that will appear in the NewsFeed), you
can now chose a frame from the Social Poster Image section of
the Publishing Menu.

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Questions? Need help or have suggestions?
Contact clientservices@mixpo.com or sign up for a training session.
Thank You
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