1. Grade item Grade Percentage Feedback
MIT Fintech Certi cate Course: Future Commerce 2016-06-06
Module 1
1.6 Online
activity
submission:
The present
state of future
commerce
(graded
activity) [± 60
minutes]
98 98 %
Module 1
total
Weighted
mean of
grades.
Include empty
grades.
98 98 %
Module 2
2.5
Assessment
quiz: Best
practices and
challenges
concerning
innovation
(graded
activity) [± 45
minutes]
67 67 %

2. 2.10
Activity
submission:
Record and
submit your
elevator pitch
and
accompanying
written
description
(graded
activity) [± 180
minutes]
60 60 %
Module 2
total
Weighted
mean of
grades.
Include empty
grades.
61 61 %
Module 3
3.2
Assessment
quiz: The
e ects of
ntech
innovation on
business
models
(graded
activity) [± 50
minutes]
66 66 %
3.7 Group
activity
submission:
Research and
analyze a
recent ntech
innovation
(graded
activity) [± 180
minutes]
92 92 %

3. Module 3
total
Weighted
mean of
grades.
Include empty
grades.
89 89 %
Module 4
4.4
Assessment
quiz:
Strategizing
with market
leaders
(graded
activity) [± 30
minutes]
86 86 %
4.7 Group
activity
submission:
Creating a
competitive
framework for
a ntech
venture
(graded
activity) [± 120
minutes]
92 92 % Dear Group 1,
Thank you for the good work. It is a pleasure to review. Thought you
might have included more players in your framework and maybe have
focussed on only a couple of players in your write-up. As you say
yourselves this is a "crowded eld".
Interesting article on investopedia highlighted some useful summary
views on the key competitors.
Also, keep in mind the tutors (and investors) have to read 100's of
these submissions. I use the "Organization of writing" section to
advise on what I believe would make this process easier for me to give
you good grades ;)
Good luck with the Capstone projects.
- Cor
Module 4
total
Weighted
mean of
grades.
Include empty
grades.
91 91 %
Module 5

4. 5.4 Online
activity
submission:
Comparing
and
contrasting
di erent
regulatory
approaches
(graded
activity) [± 120
minutes]
98 98 %
5.8 Group
activity
submission:
Assessing a
nancial
strategy
(graded
activity) [± 90
minutes]
98 98 % Overall a very good submission - Good luck with Capstone
assignments,
Peer
review grades:
Example
project
groups
98 98 %
Module 5
total
Weighted
mean of
grades.
Include empty
grades.
98 98 %
Module 6

5. 6.7 Group
activity
submission:
Submitting
your pitch
deck (graded
activity) [± 150
minutes]
93 93 % Ideally the pitch deck should have the least amount of words possible.
Remember that the right picture can be worth 1000 words! You don’t
want the audience to drift o when they see a wall of text! However, I
understand that in a real world scenario you will be accompanying
your pitch deck, and you will be personally handling the “pitch” part
(with the slide deck acting as visual aids to support your narrative +
hook + button!). Taking into account that this submission did not allow
for an audible pitch component, I have not graded you down for
including more than the desired amount of words. However, I would
de nitely like to recommend TheNounProject
(https://thenounproject.com/). It is a wonderful tool that turns text
into pictures, perfect for building awesome slide decks! :)
Module 6
total
Weighted
mean of
grades.
Include empty
grades.
93 93 %
Module 7
7.4 Group
activity
submission:
creating a
strategic
overview
(graded
activity) [± 300
minutes]
98 98 %
Module 7
total
Weighted
mean of
grades.
Include empty
grades.
98 98 %
Module 8

6. 8.4 Group
activity
submission:
Competitive
analysis
(graded
activity) [± 240
minutes]
98 98 %
Module 8
total
Weighted
mean of
grades.
Include empty
grades.
98 98 %
Module 9
9.4 Group
activity
submission:
Submit a
nancial
overview for
your ntech
venture
(graded
activity) [± 240
minutes]
95 95 %
Module 9
total
Weighted
mean of
grades.
Include empty
grades.
95 95 %
Module 10
10.4
Group activity
submission:
Submit your
script and
explainer
video (graded
98 98 % The explainer video provides you with an opportunity to use lateral
thinking and capitalize on the
innovative and creative aspects of your business plan. It is an
important tool aimed at inspiring
change and/or action in the viewers! I thought that this was a great
video! In terms of what
makes for a good explainer video, the following should be addressed:

7. activity) [± 240
minutes]
makes for a good explainer video, the following should be addressed:
(1) Consideration of the audience and selection of information to
include is important. An
explainer video can be created with a customer or investor audience
in mind. This will have
an impact on what is included (e.g. a sales video will not include the
nancial outlook of the
company, whereas a pitch to investors should). This explainer does a
good job of conveying
the value proposition of EASI to potential customers. A more detailed
description of the
product (over and above what it consists of) could have provided
more clarity on the value
proposition.
(2) Inclusion of narrative elements such as the story of self, story of us,
and story of now (or
consideration for three elements of a story: a character, a plot, and a
moral). This aids in
painting a relatable picture and building rapport with the audience.
Not only did the
narrative reinforce the sense of ‘helplessness’ faced by nancial
managers, the visuals
complimented the narrative extremely well!
(3) The hook and button is key in an explainer video (or any form of
pitch for that matter)! This
hook could have come sooner. Using BLUF (Bottom Line Up Front) is a
nice way of stating
the core premise to entice the audience, then using the “story” to
explain the statement.
(4) A sound format for an explainer video can be found in the
Situation-Complication- Resolution
(SCR) framework, which overlaps with the three-act structure
characteristic of most stories
[See M10.1 Notes -
http://mit.onlinecampus.getsmarter.ac/mod/book/view.php?
id=739&chapterid=154]. I
thought that you did well to weave information and story into a
concise package. Although
as mentioned, a bit more detail regarding the product could have
added bene t.

8. Notes on Style: The style of the video is an important element of the
narrative toolbox. The style
of the explainer video should link up to the corporate culture and
branding applied by the
company (consider the di erence between the Dollar shave club and
the Apple 1984 videos –
comedy vs. serious). This, in turn, should re ect the approach to
solving the problem. For example,
there is a reason clowns don’t sell medical equipment, but Ronald
McDonald is a global fast food
icon! The style of your explainer video can provide insight into how
you plan to brand and market
your product or service. The style of this video is a great t with the
product (fast paced and frantic,
just like the investment banker lifestyle). The mise-en- scène (or the
“framing” of the video) involves
the setting, costume and make-up, lighting, and staging. This was
done well through the use of stock
videoblocks. Very impactful. Additionally the choice of dialogue,
voiceover, and accompanying
sounds, all heavily in uence your explainer video’s style. That bit
where the music changes just as
the solution is presented was awesome! The sound quality was
unfortunately a bit buggy in places
and it was hard to hear exactly what the voice was saying.
10.7
Group activity
submission:
Submit your
Business Plan
(graded
activity) [± 180
minutes]
100 100 % Great executive summary that provides a clear high level overview of
the proposed
venture. The use of bullet points to condense and present key
information was good. You
could potentially shave another 30 – 50 words? Although included to
some degree, you
could have started a comprehensive strategic narrative here already.
The strategic overview section is comprehensive and well structured.
It provides a clear
image of the business and the business model applied. The formal
header-by- hearer style
used in the business overview aids clarity and ease of accessing
information, but this is also a

9. missed opportunity to weave a continued narrative through the
document. The business model
addresses well the architecture for how your start-up or organization
will create, deliver, and
capture value. Although described elsewhere, the problem that EASI
solves could have been more
thoroughly addressed here. Good market breakdown and good
application of the 10 Types
framework.
The submission did exceptionally well in unpacking the competitive
analysis and
presenting arguments using multiple frameworks. The
macroeconomic environment can
be di cult to analyze. There are a multitude of factors that could
potentially impact the
start-up venture, determining which to consider and in how much
depth is a challenging
prospect. This macroeconomic environment analysis was well done!
The industry analysis is the only real are for improvement here. The
information
included in this section is good, but the critical engagement could
bene t from the use of
a framework such as Porter’s 5 forces in order to not just identify
industry “facts”, but
also to gain insight into industry “trends” by conducting the thought
experiment involved
with applying such a framework. You might nd you stumble upon
something you did
not even consider before! The competitive analysis section was great!
Detailed analysis
along multiple parameters, good stu ! Just ensure that there is
su cient
interpretation/discussion around all the facts presented. Finally, the
strategy section does
well at unpacking the company’s competitive advantage and
formulating a strategic
directive based on this.
The management team was well presented. It is evident that the team
is quali ed and

10. competent. The informal discussion approach with detailed bio’s in
the
appendix was good. You could also consider including a brief
description of what
your expectations for the new venture or idea are, and your
projections
for the venture?
The marketing section of the submission was well handled. It was
clear which
strategies and distribution channels will be used and these were well
linked to the
nancial plan.
The operations plan section requires you to explain your proposed
system for
creating and delivering your product or service to customers. It should
illustrate how the components in your business model work together
to
produce the o ering. This section was comprehensive! It did well to
illustrate
the system’s logic and de ning features. You could consider rewording
some of the more complicated details related to the systems
architecture
[not all VC’s are Phd. Comp. Sci ;)], you can always provide a more
technical report as an additional Appendix.
The nancial plan was well presented and e ectively communicates all
four key areas (revenue model, assumptions, funding and expected
budget). Good job! Just a reminder that the bottom line in business is
money. The nancial overview is NOT necessarily the most important
section of a business plan, but it is the one section that ties it all
together. All the information you presented in your business case
essentially leads up to one question, will it work? In order for it to
“work” It should be nancially viable in the long-run. This section has
to painstakingly argue the logic behind the revenue model,
assumptions, budget and funding model. Keep in mind the general
sentiment from the guest speaker videos in the course notes – don’t
try and impress with ‘impressive’ numbers, their nance guy is going
to tear all your numbers to pieces, and focus on the logic and ‘how we
get there’.

11. Module
10 total
Weighted
mean of
grades.
Include empty
grades.
99.5 99.5 %
Module 11
11.4
Online activity
submission:
Press release
(graded
activity) [± 120
minutes]
95 95 %
Peer
review
feedback:
Capstone
project
groups
100 100 %
Module
11 total
Weighted
mean of
grades.
Include empty
grades.
97.7 97.7 %
Course total
Weighted mean
of grades.
Include empty
grades.
93.0 93.0 %