Miu Miu was established in 1992 by Miuccia Prada as a playful, feminine brand known for unconventional designs. It first showed womenswear in Paris Fashion Week in 2006, demonstrating it had become a respected house in its own right. Miu Miu embraces sustainability through initiatives like upcycling. The brand targets affluent Gen Z and millennial consumers seeking unique, high-quality styles and self-expression through its luxury products priced between $50k-1 lakh. Entering India represents an opportunity due to the growing luxury market and increasing disposable incomes. Miu Miu can partner with conglomerate Reliance to leverage its retail expertise and expand their presence