The document discusses a theoretical framework for evaluating user adoption of technology. It presents an extended Technology Acceptance Model (TAM) that considers factors like usefulness, ease of use, enjoyment, social presence, and aesthetics. It also references several academic papers on recommendation agents and designing interfaces with social presence to create trust in technologies.

1. Miss client 2011 : Un protocole et
quelques résultats
Christophe Benavent – Pr Université Paris Ouest
Http://i-marketing.blogspot.com
Master Marketing Opérationnel International
Http://msmoi.word.press.com

2. Le cadre théorique
● Les théories de l'adoption des TIC
● Modèle TAM étendu
● Utilité
● Facilité d'utilisation
● Jouabilité
● Présence sociale
● Esthétique
http://msmoi.wordpress.com/2010/11/29/miss-client-2011-le-protocole-du-jury/

3. Venkatesh, V., Morris, M.G., Davis, F.D., and Davis, G.B. “User
Acceptance of Information Technology: Toward a Unified View,”
MIS Quarterly, 27, 2003

7. Modèle LVPLS

8. Quelques éléments de biblio
● Bo, X., & Benbasat, I. (2007). E-COMMERCE PRODUCT RECOMMENDATION AGENTS: USE,
CHARACTERISTICS, AND IMPACT. MIS Quarterly, 31(1), 137-209. Zdenek, S. (2007). « Just Roll Your
Mouse Over Me »: Designing Virtual Women for Customer Service on the Web. Technical Communication
Quarterly, 16(4)
● Hess, T., Fuller, M., & Campbell, D. (2009). Designing Interfaces with Social Presence: Using Vividness
and Extraversion to Create Social Recommendation Agents. Journal of the Association for Information
Systems, 10(12), 889-919.
● Komiak, S., & Benbasat, I. (2006). THE EFFECTS OF PERSONALIZATION AND FAMILIARITY ON
TRUST AND ADOPTION OF RECOMMENDATION AGENTS. MIS Quarterly, 30(4), 941-960.
● Qiu, L., & Benbasat, I. (2009). Evaluating Anthropomorphic Product Recommendation Agents: A Social
Relationship Perspective to Designing Information Systems. Journal of Management Information Systems,
25(4), 145-181.
● Wang, H., & Doong, H. (2010). Argument form and spokesperson type: The recommendation strategy of
virtual salespersons. International Journal of Information Management, 30(6), 493-501.
doi:10.1016/j.ijinfomgt.2010.03.006.
● WANG, W., & BENBASAT, I. (2008). Attributions of Trust in Decision Support Technologies: A Study of
Recommendation Agents for E-Commerce. Journal of Management Information Systems, 24(4), 249-273.
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