Minimum 350-500 Words each answer Academic Sources Discussion Question 1: When Nike introduced its glow-in-the-dark Foamposite One Galaxy sneakers, fanatics lined up at distributors around the country. As crowds became restless, jockeying for position at the front of increasingly long lines for the limited-supply shoes, Footlocker cancelled some events. It’s been suggested that Nike should sell its limited-release introductions online rather in stores to avoid putting its customers’ safety in jeopardy. What sample group would you suggest Nike use to assess this suggestion? Discussion Question 2: Assume you are a manufacturer of small kitchen electrics, like Hamilton Beach/Proctor Silex, and you want to determine if some innovative designs with unusual shapes and colors developed for the European market could be successfully marketed in the U.S. market. What qualitative research would you recommend and why? Discussion Question 1: Uber is facing a large number of lawsuits, among them, a change of technology theft from Google, installation of software that blanks out the availability of Uber rides near government buildings or when government-employed riders call, discrimination in the workplace, etc. Choose one particular charge against Uber (one of those mentioned or otherwise). Using an Internet search on this topic, design a study to determine the effect on ridership of the charge you examined. Discussion Question 2: When studying household income, why do researchers often use the median rather than mean as a representation of central tendency? Do you agree with this approach? RESPOND TO THE REPONSES BELOW THAT DICUSS THE QUESTIONS ABOVE: 100-150 WORDS FOR EACH RESPONSE TOTAL ASSIGNMENT SHOULD BE 200-300 WORDS RESPONSES A.B. (100-150 WORDS) Question 1 Technological advances triggered the creation and exponential growth of the gig economy over the past 10 years. "The gig economy refers to labour markets that are categorized by independent contracting that happens through, via, and on digital platforms” (Woodcock et.al., 2019, p. 10). Uber and other gig companies initiated litigation in the State of California to object Assembly Bill (AB 5), which went into effect on January 1, 2020. The statute required companies to reclassify all independent contractors as employees, adhere to federal minimum wage requirements, and provide benefits. AB 5 was written to benefit “gig workers” by increasing wages but did not account for the response of other independent contractors in other fields. Uber and other companies took their issue to court to delay the implementation of the bill along with other entities such as the California Trucking Association and California Teachers Association. Many companies including Uber threatened to end contracts with independent contractors living in California. Gig workers pushing for the measure were not prepared for the backlash faced from Uber riders. Many rely on the tran ...