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How	
  Military.com	
  Can	
  Make	
  
Recruiting	
  More	
  	
  
Effective	
  and	
  Efficient	
  
Recruiting	
  and	
  training	
  are	
  major	
  
investments	
  
	
  $25,000	
  	
  
	
  $50,000	
  	
  
	
  Sources:	
  Washington	
  Post,	
  CBO	
  
Recruiting	
  
Training	
   Recruits	
  who	
  don’t	
  serve	
  out	
  their	
  
enlistment	
  
•  Impact	
  morale	
  
•  Disrupt	
  unit	
  cohesion	
  
•  Add	
  to	
  recruiting	
  costs:	
  they	
  
must	
  be	
  replaced	
  
$75,000	
   Recruiting	
  +	
  Training	
  
The	
  military	
  is	
  losing	
  billions	
  every	
  year	
  
Because	
  one-­‐third	
  of	
  the	
  recruits	
  to	
  the	
  U.S.	
  armed	
  
forces	
  fail	
  to	
  serve	
  their	
  full	
  enlistment	
  term.	
  
Sources:	
  
Rod	
  Powers,	
  US	
  Military	
  Guide	
  
CBO:	
  Recruiting,	
  Retention,	
  and	
  	
  
Future	
  Levels	
  of	
  Military	
  Personnel	
  
iMentorCorps	
  analysis	
  
$15	
  billion	
  
Cost	
  per	
  year	
  to	
  recruit	
  
and	
  train	
  200,000	
  into	
  
the	
  U.S.	
  armed	
  forces.	
  
-­‐	
  
70,000	
  recruits	
  
who	
  leave	
  
before	
  
finishing	
  their	
  
term	
  
=	
   $5	
  billion	
  
Lost	
  every	
  year	
  
Match	
  the	
  right	
  recruit	
  to	
  the	
  right	
  job	
  
iMentorCorps	
  matches	
  an	
  aspirant	
  to	
  a	
  recruiter	
  who	
  shares	
  the	
  aspirant’s	
  
interests	
  and	
  career	
  ambitions,	
  regardless	
  of	
  geography.	
  
	
  
Structured	
  practice	
  for	
  the	
  ASVAB	
  test	
  
iMentorCorps	
  provides	
  study	
  calendars,	
  progress-­‐tracking,	
  full	
  explanations	
  
(text	
  and	
  video)	
  for	
  every	
  question.	
  	
  Both	
  recruiter	
  and	
  aspirant	
  know	
  exactly	
  
where	
  extra	
  study	
  is	
  needed.	
  
	
  
Help	
  future	
  good	
  soldiers	
  enlist	
  
A	
  recruiter	
  can	
  help	
  a	
  ‘future	
  great	
  soldier’	
  who	
  needs	
  help	
  to	
  improve	
  his	
  or	
  
her	
  ASVAB	
  scores	
  using	
  iMentorCorps’	
  guided	
  practice	
  tests	
  plus	
  full	
  
explanations	
  for	
  every	
  question.	
  
How	
  Military.com	
  can	
  improve	
  
recruiting	
  with	
  iMentorCorps	
  
This	
  creates	
  a	
  more	
  efficient,	
  more	
  
stable	
  military	
  
Exposing	
  aspirants	
  to	
  recruiters	
  who	
  share	
  their	
  interests	
  and	
  
career	
  goals	
  means	
  the	
  aspirant	
  has	
  a	
  clear	
  idea	
  of	
  what	
  his	
  
or	
  her	
  career	
  path	
  will	
  be,	
  and	
  will	
  know	
  what’s	
  expected.	
  	
  	
  
	
  
People	
  who	
  like	
  their	
  careers	
  are	
  a	
  better	
  investment.	
  	
  
They’re	
  more	
  likely	
  to	
  serve	
  their	
  full	
  term,	
  and	
  they	
  re-­‐enlist	
  
at	
  a	
  higher	
  rate.	
  
	
  
Longer	
  service	
  reduces	
  costs.	
  
Reducing	
  early	
  withdrawal	
  by	
  half	
  would	
  save	
  the	
  DOD	
  $2.5	
  billion	
  a	
  year.	
  
Source:	
  Rod	
  Powers,	
  US	
  Military	
  Guide	
  
fff	
  
Aspirant	
   iMentorCorps	
   Recruiter/Mentor	
  
ü  Gains	
  a	
  deeper	
  
understanding	
  of	
  
the	
  military.	
  
ü  Practice	
  tests	
  
improve	
  scores,	
  
reduce	
  ‘test	
  
anxiety.’	
  
ü  Gets	
  video	
  &	
  text	
  
explanations	
  for	
  
every	
  question.	
  
ü  Can	
  spend	
  time	
  
with	
  mentor:	
  have	
  
I	
  chosen	
  the	
  right	
  
military	
  career?	
  
ü  Gets	
  to	
  know	
  the	
  
character	
  of	
  the	
  
recruit.	
  
ü  Will	
  this	
  recruit	
  be	
  
a	
  good	
  fit?	
  	
  Right	
  
for	
  the	
  military?	
  	
  
Serve	
  full	
  
enlistment	
  term?	
  
ü  iMentorCorps	
  
helps	
  match	
  
recruits	
  to	
  the	
  
right	
  military	
  
career.	
  
ü  Does	
  a	
  potential	
  
great	
  recruit	
  need	
  
help	
  with	
  the	
  
ASVAB?	
  
Using	
  iMentorCorps,	
  
the	
  dialog	
  between	
  
recruiter	
  and	
  aspirant	
  
is	
  spread	
  over	
  two	
  
months,	
  not	
  two	
  
hours.	
  
	
  
Progress	
  is	
  tracked	
  
for	
  every	
  aspirant.	
  
	
  
Full	
  practice	
  tests,	
  
every	
  question	
  is	
  
explained.	
  
	
  
Identify	
  and	
  help	
  
‘future	
  great	
  soldiers’	
  
pass	
  the	
  ASVAB.	
  
iMentorCorps	
  structures	
  the	
  dialog	
  between	
  	
  
aspirant	
  and	
  recruiter	
  
iMentorCorps	
  in	
  action	
  
Mark	
  from	
  Ohio	
  loves	
  
cars,	
  and	
  wants	
  to	
  serve	
  
his	
  country.	
  
Aspirant	
  
Recruiter/Mentor	
  
Gil	
  in	
  Hawaii	
  parlayed	
  a	
  
love	
  of	
  cars	
  into	
  a	
  career	
  in	
  
military	
  logistics.	
  
Through	
  their	
  iMentorCorps	
  dialogue,	
  Gil	
  thinks	
  Mark	
  is	
  a	
  fantastic	
  candidate.	
  	
  His	
  ASVAB	
  practice	
  
test	
  scores	
  show	
  Mark	
  needs	
  extra	
  focus	
  on	
  the	
  Word	
  Knowledge	
  and	
  Paragraph	
  Comprehension	
  
portions	
  of	
  the	
  test.	
  	
  Gil	
  uses	
  iMentorCorps	
  to	
  track	
  Mark’s	
  progress,	
  and	
  to	
  help	
  guide	
  him	
  on	
  
areas	
  where	
  extra	
  study	
  is	
  needed.	
  
iMentorCorps	
  process	
  
Aspirant	
  
Recruiter/Mentor	
  
Fills	
  out	
  
iMentorCorps	
  
profile	
  
Answers	
  
Career-­‐affinity	
  
questions	
  
Is	
  matched	
  to	
  
right	
  recruiter	
  
regardless	
  of	
  
geography	
  
Takes	
  ASVAB	
  
practice	
  test	
  
Interacts	
  with	
  
recruiter	
  
through	
  
iMentorCorps	
  
Completes	
  
iMentorCorps	
  
profile	
  
Military	
  career	
  
profile	
  
Matched	
  to	
  
aspirant	
  
regardless	
  of	
  
geography	
  
Reviews	
  ASVAB	
  
practice	
  tests	
  
Interacts	
  with	
  
aspirant	
  using	
  
iMentorCorps	
  
Structured	
  dialog	
  
using	
  
iMentorCorps	
  
Short	
  practice	
  
tests,	
  text	
  &	
  
video	
  
explanations,	
  
progress	
  tracked	
  
Spends	
  2	
  months,	
  
not	
  2	
  hours	
  
getting	
  to	
  know	
  
about	
  military	
  life	
  
and	
  career	
  
Successful	
  recruit:	
  serves	
  full	
  term	
  
An	
  iMentorCorps	
  module	
  can	
  make	
  military’s	
  
investment	
  in	
  military.com	
  much	
  more	
  valuable	
  
•  Is	
  the	
  military	
  right	
  for	
  me?	
  
•  Career-­‐finder	
  (you	
  can	
  choose	
  a	
  
career	
  or	
  take	
  a	
  short	
  quiz	
  to	
  
find	
  interesting	
  careers)	
  
•  We’ll	
  match	
  you	
  with	
  the	
  
recruiter	
  
•  Who	
  has	
  experience	
  in	
  the	
  
career	
  you’re	
  interested	
  in	
  
•  Understands	
  military	
  life	
  
•  Can	
  help	
  you	
  get	
  ready	
  for	
  the	
  
ASVAB	
  test	
  (using	
  
iMentorcorps)	
  
Co-­‐branded	
  or	
  
white	
  label	
  
A	
  recruiter/mentor	
  using	
  iMentorCorps	
  can	
  
provide	
  far	
  more	
  effective	
  ASVAB	
  prep	
  than	
  a	
  
list	
  of	
  sample	
  questions	
  and	
  generic	
  study	
  
guides.	
  !	
  
Main	
  System	
  Components	
  
Testing	
  
Engine	
  
Content	
  
California	
  
High	
  School	
  
Exit	
  Exam	
  (in	
  
use)	
  
ASVAB	
  (will	
  
take	
  8	
  weeks	
  
to	
  complete)	
  
Matching	
  
Engine	
  
System	
  structure	
  of	
  iMentorCorps	
  
iMentorCorps	
  Team	
  
The	
  iMentorCorps	
  mission	
  is	
  to	
  use	
  technology	
  to	
  
leverage,	
  structure,	
  and	
  amplify	
  one-­‐on-­‐one	
  interaction	
  
in	
  the	
  educational,	
  recruiting,	
  and	
  testing	
  spaces,	
  
making	
  it	
  more	
  effective	
  and	
  efficient	
  in	
  achieving	
  goals.	
  
	
  
Team	
  
Stan	
  Hjartberg	
  
COO,	
  Wall	
  Street	
  On	
  Demand	
  
VP	
  &	
  GM,	
  Quote.com	
  
GM,	
  eSignal	
  Learning	
  
	
  
Robert	
  Bennin	
  
Director,	
  Barra	
  (now	
  owned	
  by	
  MSCI)	
  
Founder,	
  IPO	
  Crossroads	
  
	
  
Kevin	
  Westerlund	
  
Founder,	
  IPO	
  Crossroads	
  
	
  

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Military.com and iMentorCorps

  • 1. How  Military.com  Can  Make   Recruiting  More     Effective  and  Efficient  
  • 2. Recruiting  and  training  are  major   investments    $25,000      $50,000      Sources:  Washington  Post,  CBO   Recruiting   Training   Recruits  who  don’t  serve  out  their   enlistment   •  Impact  morale   •  Disrupt  unit  cohesion   •  Add  to  recruiting  costs:  they   must  be  replaced   $75,000   Recruiting  +  Training  
  • 3. The  military  is  losing  billions  every  year   Because  one-­‐third  of  the  recruits  to  the  U.S.  armed   forces  fail  to  serve  their  full  enlistment  term.   Sources:   Rod  Powers,  US  Military  Guide   CBO:  Recruiting,  Retention,  and     Future  Levels  of  Military  Personnel   iMentorCorps  analysis   $15  billion   Cost  per  year  to  recruit   and  train  200,000  into   the  U.S.  armed  forces.   -­‐   70,000  recruits   who  leave   before   finishing  their   term   =   $5  billion   Lost  every  year  
  • 4. Match  the  right  recruit  to  the  right  job   iMentorCorps  matches  an  aspirant  to  a  recruiter  who  shares  the  aspirant’s   interests  and  career  ambitions,  regardless  of  geography.     Structured  practice  for  the  ASVAB  test   iMentorCorps  provides  study  calendars,  progress-­‐tracking,  full  explanations   (text  and  video)  for  every  question.    Both  recruiter  and  aspirant  know  exactly   where  extra  study  is  needed.     Help  future  good  soldiers  enlist   A  recruiter  can  help  a  ‘future  great  soldier’  who  needs  help  to  improve  his  or   her  ASVAB  scores  using  iMentorCorps’  guided  practice  tests  plus  full   explanations  for  every  question.   How  Military.com  can  improve   recruiting  with  iMentorCorps  
  • 5. This  creates  a  more  efficient,  more   stable  military   Exposing  aspirants  to  recruiters  who  share  their  interests  and   career  goals  means  the  aspirant  has  a  clear  idea  of  what  his   or  her  career  path  will  be,  and  will  know  what’s  expected.         People  who  like  their  careers  are  a  better  investment.     They’re  more  likely  to  serve  their  full  term,  and  they  re-­‐enlist   at  a  higher  rate.     Longer  service  reduces  costs.   Reducing  early  withdrawal  by  half  would  save  the  DOD  $2.5  billion  a  year.   Source:  Rod  Powers,  US  Military  Guide  
  • 6. fff   Aspirant   iMentorCorps   Recruiter/Mentor   ü  Gains  a  deeper   understanding  of   the  military.   ü  Practice  tests   improve  scores,   reduce  ‘test   anxiety.’   ü  Gets  video  &  text   explanations  for   every  question.   ü  Can  spend  time   with  mentor:  have   I  chosen  the  right   military  career?   ü  Gets  to  know  the   character  of  the   recruit.   ü  Will  this  recruit  be   a  good  fit?    Right   for  the  military?     Serve  full   enlistment  term?   ü  iMentorCorps   helps  match   recruits  to  the   right  military   career.   ü  Does  a  potential   great  recruit  need   help  with  the   ASVAB?   Using  iMentorCorps,   the  dialog  between   recruiter  and  aspirant   is  spread  over  two   months,  not  two   hours.     Progress  is  tracked   for  every  aspirant.     Full  practice  tests,   every  question  is   explained.     Identify  and  help   ‘future  great  soldiers’   pass  the  ASVAB.   iMentorCorps  structures  the  dialog  between     aspirant  and  recruiter  
  • 7. iMentorCorps  in  action   Mark  from  Ohio  loves   cars,  and  wants  to  serve   his  country.   Aspirant   Recruiter/Mentor   Gil  in  Hawaii  parlayed  a   love  of  cars  into  a  career  in   military  logistics.   Through  their  iMentorCorps  dialogue,  Gil  thinks  Mark  is  a  fantastic  candidate.    His  ASVAB  practice   test  scores  show  Mark  needs  extra  focus  on  the  Word  Knowledge  and  Paragraph  Comprehension   portions  of  the  test.    Gil  uses  iMentorCorps  to  track  Mark’s  progress,  and  to  help  guide  him  on   areas  where  extra  study  is  needed.  
  • 8. iMentorCorps  process   Aspirant   Recruiter/Mentor   Fills  out   iMentorCorps   profile   Answers   Career-­‐affinity   questions   Is  matched  to   right  recruiter   regardless  of   geography   Takes  ASVAB   practice  test   Interacts  with   recruiter   through   iMentorCorps   Completes   iMentorCorps   profile   Military  career   profile   Matched  to   aspirant   regardless  of   geography   Reviews  ASVAB   practice  tests   Interacts  with   aspirant  using   iMentorCorps   Structured  dialog   using   iMentorCorps   Short  practice   tests,  text  &   video   explanations,   progress  tracked   Spends  2  months,   not  2  hours   getting  to  know   about  military  life   and  career   Successful  recruit:  serves  full  term  
  • 9. An  iMentorCorps  module  can  make  military’s   investment  in  military.com  much  more  valuable   •  Is  the  military  right  for  me?   •  Career-­‐finder  (you  can  choose  a   career  or  take  a  short  quiz  to   find  interesting  careers)   •  We’ll  match  you  with  the   recruiter   •  Who  has  experience  in  the   career  you’re  interested  in   •  Understands  military  life   •  Can  help  you  get  ready  for  the   ASVAB  test  (using   iMentorcorps)   Co-­‐branded  or   white  label   A  recruiter/mentor  using  iMentorCorps  can   provide  far  more  effective  ASVAB  prep  than  a   list  of  sample  questions  and  generic  study   guides.  !  
  • 10. Main  System  Components   Testing   Engine   Content   California   High  School   Exit  Exam  (in   use)   ASVAB  (will   take  8  weeks   to  complete)   Matching   Engine   System  structure  of  iMentorCorps  
  • 11. iMentorCorps  Team   The  iMentorCorps  mission  is  to  use  technology  to   leverage,  structure,  and  amplify  one-­‐on-­‐one  interaction   in  the  educational,  recruiting,  and  testing  spaces,   making  it  more  effective  and  efficient  in  achieving  goals.     Team   Stan  Hjartberg   COO,  Wall  Street  On  Demand   VP  &  GM,  Quote.com   GM,  eSignal  Learning     Robert  Bennin   Director,  Barra  (now  owned  by  MSCI)   Founder,  IPO  Crossroads     Kevin  Westerlund   Founder,  IPO  Crossroads