Portfolio of marketing samples from an experienced publishing and marketing professional

1. Marketing
Dossier
•
Mike
Groth

2. Print Advertising

3. NEJM “Editorial Factoids” Campaign

5. NEJM “Editorial Factoids” Campaign
Collaborators: Lupton & Company,
Higgins Design Associates
Duration: June 2007 to Dec 2009
Appeared: MedAdNews, Medical Marketing &
Media, Healthcare Marketers Exchange
Challenge: to portray for advertisers the impact of
NEJM content

7. NEJM
“Relationships”
Campaign

9. NEJM “Relationships” Campaign
Collaborators: Lupton & Company,
Higgins Design Associates
Duration: Sept 2005 to May 2007
Appeared: MedAdNews, Medical Marketing &
Media, Healthcare Marketers Exchange
Challenge: to reiterate for advertisers the
relationship NEJM has with physicians

11. Direct Mail

12. NEJM
“How Sweet It Is”
Campaign

13. NEJM “How Sweet It Is” Campaign
Collaborators: Lupton & Company,
Higgins Design Associates
Mail drop: October 2009
Target: medical agency media planners
Challenge: to communicate market research
highlights and generate buzz around NEJM
advertising programs and opportunities

15. NEJM “Shuffle Between
Print & Online” Campaign

16. NEJM “Shuffle Between
Print & Online” Campaign
Collaborators: Lupton & Company,
Higgins Design Associates
Mail drop: September-October 2008
Target: medical agency media planners
Challenge: to convince advertisers to make the
transition from the print journal to NEJM.org to
reach their target physicians everywhere they
access medical information

18. NEJM “Pop Art”
Campaign

19. NEJM “Pop Art” Campaign
Collaborators: Lupton & Company,
Higgins Design Associates
Mail drop: September-October 2006
Target: medical agency media planners
Challenge: to reintroduce NEJM to a new
generation of agency personnel and create
drama over advertising incentives

21. Email Marketing

22. NEJM Article Alerting Service Launch
Collaborator: Mothers of Invention
Deployed: October 2009
Target: pharmaceutical article reprints buyers
Challenge: to encourage sign-ups to product alerting
service
NEJM Article Plus Launch
Collaborator: SGNet Solutions
Deployed: March 2008
Target: pharmaceutical article reprints buyers
Challenge: to promote premium upgrades to bulk
reprints orders

23. Sales Collateral

24. Collaborators: Lupton & Company, Higgins Design Associates
Distributed: September 2009
NEJM and Journal Watch Rate Cards

25. Collaborator: Higgins
Design Associates
Created: August 2008
Produced by: The Exhibit
Source
NEJM Pharmaceutical Convention Booth

26. Collaborator:
SGNet Solutions
Launched:
January 2008
NEJMadsales.org

27. Writing Samples

28. The mean streets of Boston in the 1970s played host to a nefarious underworld of pimps, pushers, and
addicts, and Paul "Sully" Doyle was there. From Kenmore Square hippies to South Boston junkies to
Combat Zone prostitutes, this undercover operative with the federal Drug Enforcement Administration
met every type of unsavory character in town in his fight to bust violent rings of dope, coke, and smack
dealers during a turbulent era in the city's history.
Now Special Agent Doyle bluntly chronicles the riveting, true stories from his years on the inside.
Known on the street by his alias, "Paulie Sullivan," he recalls his rookie days, trying to infiltrate the
criminal drug world under the tutelage of his veteran partner, through his coming of age as an
experienced narc--sharing his keen observations on ruined lives, personal peril, and government red
tape along the way. A former prizefighter not at all shy about punching his way out of trouble, the
author divulges a candid, worm's-eye-view of the drug war with all its blemishes and glories. With
abiding humanity and graphic detail, the memoir richly describes exploits with junkie stool pigeons
and hooker informants, college burnouts and Chinatown mobsters, ghetto pimps and violent thugs,
bureaucratic obstacles and uncooperative foreign governments, successful busts and brushes with
death. Marijuana, cocaine, heroin, amphetamines, LSD-no illegal substance failed to tempt those
seeking the ultimate high, resulting in the long nights, sudden danger, and uncertain outcomes that
faced Sully and his partners.
Book Title & Promotional Jacket Copy
Published: June 2004 Combining gripping action with perceptive commentary, this unvarnished snapshot of one agent's
experiences undercover adeptly captures the violence, futility, and endless frustration of the war on
drugs. As engrossing as a fiction thriller, Hot Shots and Heavy Hits provides a rare glimpse into a
harsh world unknown to most of us.

29. Promotional Jacket Copy
Published: 2002

30. Promotional Jacket Copy
Published: May 2004

31. Want to see more?
Contact:
Mike Groth
mikegroth72@gmail.com
857-205-9162