Project Management Case Study – IDEO Redesigning Cineplanet Cinema Experience
Midterm test
1. out of the cause the one I think as the most critical one is poor wage because lack of good wage
is what make each worker learns every job, and are held to seemingly impossible standards of
efficiency and quality.
(b)
C Discuss three principles of lean manufacturing which are apparent in the movie.
2. Quality, cost, delivery base on the movie we learn that because of poor wage the quality of man
effort to work reduced which affect the quality of the product
Personnel: base on the movie we discover the movement Hunt does everything he can to trick
the American workers into compliance, but the culture clash become too great and he begins to
lose control of the men.
In an attempt to solve the problem, Hunt makes a deal with Kazuhiro: if the plant can produce
15,000 cars in one month, thereby making it as productive as the best Japanese auto plant, then
the workers will all be given raises and jobs will be created for the remaining unemployed
workers in the town. However, if the workers fall even one car short,
Product lead times this has to do with the time interval that needed to produce and make delivery
but unfortunately it did not meet up the target.
(a) Out of the nine dimensions of quality proposed by Garvin, which three are most relevant to Asahi
motor
Performance: basic operating characteristics, looking at the basic operating characteristic which
include the cost of energy, Building, payment of workers wage and transportation cost I believe
the one is very important
Features: extra item added to the basic features it is good to add extra item to product this create
detectives advantage, make the consumer to have more reason of doing business with the
company
Reliability: probability product will operate over time maintaining the standard of the product it
will make it reliable and the customer to be protected
(3) the process at the early stages of the operation was marketing, of his flagship product, Hapee
toothpaste.
(b) Pedro is a good entrepreneur, He possess a very good skill in Marketing which make him
flexible in meeting and marketing his product through face to face selling
Pedro is a good entrepreneur because is very good in planning how to control distribution and he
provided a good distribution channel
Pedro is creative that is why he always sort for opportunity in introducing new product
He has a forecasting median skill that is why he thinks about using median like television and
make a lot of budget in advertising
3. The Three three technology maneuvering strategies deployed by Pedro.
Television
Radio
Print