1) The document discusses various marketing and advertising strategies and terms including brand awareness, product placement, market segments, and describing trends. 2) It provides monetary amounts and examples of how companies spend on different advertising tactics like billboards in city centers or on motorways. 3) Key terms are defined such as brand image, product launch, and market segment, with examples given of how each applies to different companies and products.

1. BRANDS TRAVEL ORGANIZATION/
CHANGE
ADVERTISING MONEY
$100 Brand awareness d) city centre,
motorway
subsidiary c) publicize, slogan,
sponsor
d) profit margin
$200 Product placement are you going to
call
a) one noun used with a
verb
a) introduce new
information
one million, two
hundred and
three thousand
and nine point
234
$300 a) give factual
information
1) are staying
2) are you doing
3) departs
b) Ever endorsement 1) from
2) to
$400 c) nowadays 1) going to
2) will or ‘ll
3) present
continuous
4) present simple
1) Founded
2) divisions
3) employees
4) headquarters
5) subsidiaries
THE student studied
hard for THE
midterm by
reviewing
PowerPoint
presentations and
reading THE
textbook from class.
It was A good
strategy because
THE university
would not be happy
if students failed.
page 56 – eg.
decline, drop,
plummet, rocket,
level off,
fluctuate,
improve, gain, etc.

2. $500 a) brand image – the
ideas and beliefs people
have about a brand eg.
– BMW cars are
luxurious, high quality
and expensive
b) product launch – the
introduction of a
product to the market
eg. – Apple launches the
iPhone 5 in a highly
anticipated
presentation
c) market segment –
customers of a similar
age, income level or
social group eg. –
students
Use the ‘useful
language’ such as
“I’m calling about”
“Could we meet”
“I’m afraid” “That’s
great. I’ll see you…”
Use the ‘useful
language’ such as “What
exactly are you saying?”
“To be more specific”
“Hold on. Can I finish
the point?” “Sorry. I
don’t think it’s a good
idea”
See page 49 Use the ‘language
review –
describing trends’
to explain the
graph: decline,
skyrocket,
decrease, recover,
etc.