1. Microsoft Lync & Volkswagen of America “Test Drive”
• Created an interactive website that documented the
experience of Volkswagen of America adopting Microsoft
Lync communications and collaboration technology to
improve the way they worked via a “living case study”
• Integrated videos, blogs and quotes for real customer feel
• Featured Microsoft partners in the implementation
• Results:
− More than 13M digital impressions generated
− Campaign nominated by Wunderman Seattle for a “Wommy”
award in 2011

5. Image 1: The Website: full page, and all header images
Partner
integration

6. Image 2: Blog Engine

7. Image 3: Social Media Guidance Book showing a few pages in a nice way

8. Image 4: Demand Generation (e.g., Banners, post card, signature, email)
New
banner
New
banner
New
banner

9. Image 5: Video
https://www.youtube.com/watch?v=2rBYFDLq2ZQ