Microsoft Cognitive Services is a set of APIs, SDKs and services that enable developers to add intelligent capabilities like emotion detection, facial recognition, and language translation to their applications. The services provide computer vision, speech, language and search capabilities through REST APIs and SDKs for platforms like iOS, Android and Windows. Some key services include the Vision API, Text Analytics API, and Translator Text API. Microsoft Cognitive Services offers advantages over alternatives like Google TensorFlow through easier implementation, better scalability, and faster performance. Many companies are using Cognitive Services for capabilities like sentiment analysis, key phrase extraction, and translation.

1. Microsoft Cognitive Services
Presented by Ali zoljodi
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2. Topics
• What is the Microsoft Cognitive Services?
• Why Microsoft Cognitive Services?
• Cognitive Services API Collection
• Vision
• Text Analytics API
• Microsoft Translator Text API
• Language
• Microsoft Cognitive vs. Google Tensorflow
• Companies using Microsoft cognitive services
• Resources
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3. What is the Microsoft Cognitive Services?
• Set of APIs , SDKs and Services for Making more intelligent
applications.
• MS Cognitive enable developers to add this abilities to their
applications:
 Emotion and video detection
 Facial , speech and vision recognition
 Speech and language understanding
• You can use this service as an Azure service or run it as a local
framework
• MS Cognitive is an open source project
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4. Why Microsoft Cognitive Services?
• Easy
 Use REST API
 Just a few lines of code required
• Flexible
 Make the same API code call on iOS , Android and Windows
 Integrate into the language and platform of your choice
• Tested
 Built by experts in their field from Microsoft Research , Bing and Azure
Machine Learning
• Quality documentation , sample code and community support
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5. Cognitive Services API Collection
• Vision
Computer vision | Emotion | Face | Video
• Speech
Bing Speech | Custom Recognition | Speaker Recognition
• Language
Bing Spell Check | Language Understanding | Linguistic Analysis | Text Analytics |
Translator | Web Language Model
• Knowledge
Academic Knowledge | Entity linking I Knowledge Exploration | Recommendations
• Search
Bing Autosuggest | Bing Image search | Bing News Search | Bing Video Search | Bing
Web Search
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6. Vision
• Computer Vision API
Distill actionable information from images
• Face API
Detect , identify , analyze , organize and tag faces in photos
• Emotion API
Personalize experiences with emotion recognition
• Video API
Analyze , edit and process videos within your app
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7. Language
• Text Analytics API
Detect sentiment , key phrase , topics and language from your text
• Language Understanding Intelligent Service
Teach your apps to understand commands from your users
• Bing Spell Check API
Detect and correct spelling mistakes within your app
• Web language Model API
Leverage the power of language models trained on web-scale data
• Linguistic Analysis API
Easily parse complex text with language analysis
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8. Text Analytics API
• Detect sentiment , key phrases , topics and language
 Sentiment – Is text positive or negative?
 Key phrases – What are people discussing in a single articles?
 Topics – What are people discussing across many articles?
 Languages – What language is text written in?
• Supported languages:
 Sentiment: en (English) , es (Spanish) , fr (French) , pt (Portuguese)
 Key phrases : en (English) , es (Spanish) , de (German) , ja (Japanese)
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9. Language Understanding Intelligent Service
• LUIS model includes:
• Intents
• Entities
• Example utterances
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10. Language Understanding Intelligent Service
• Methods that LUIS provides to improve prediction accuracy:
• Active learning
• Phrase lists
• Patterns
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11. Microsoft Translator Text API
• Set of open web APIs that can be integrated into any website or app,
on any device ad operating systems
• Support 50+ languages for text translation
• Easy to get started
• Sign-in to Azure DataMarket with Microsoft Account
• Free Tier: Up to 2 million characters per month
• Subscribe to Microsoft Translator API
• Register your app and create App ID & Secret
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12. Microsoft Cognitive vs. Google Tensorflow
Microsoft Cognitive
• Much faster
• Better API design
• Scalability
Google TensorFlow
• Better community support
• Mobile deep learning tools
• Free cloud computing service
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13. Companies using Microsoft cognitive services
• Uber
• GrayMeta
• Cloudinary
• Dixons Carphone
• Blucup
• pivothead
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14. Resources
• mspoweruser.com/microsoft-8-reasons-why-you-should-switch-from-
tensorflow-to-cntk/
• azure.microsoft.com/en-us/services/cognitive-services/
• www.microsoft.com/en-us/translator/translatorapi.aspx
• azure.microsoft.com/en-us/services/cognitive-services/
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