The document discusses Microsoft's cloud computing offerings and strategy. It describes Microsoft's cloud services including Windows Azure Platform, a scalable compute and storage platform, and AppFabric for application integration. It provides examples of companies using the cloud for workloads like financial simulations and ticket services. Key benefits highlighted are pay-as-you-go pricing and scalability. The document encourages organizations to explore opportunities in the cloud.

1. Microsoft And The CloudSimon DaviesMicrosoftsdavies@microsoft.comhttp://blogs.msdn.com/simondavies

2. AgendaOur Approach

3. Cloud offerings

4. What is the cloud being used for?

5. New opportunitiesCloud“A style of computing where SCALABLE and ELASTIC IT-enabled capabilities are provided as a service to external customers using Internet technologies.”Gartner, Inc. “Hype Cycle for Cloud Computing,” 2009, by Daryl Plummer et al, July 16, 2009.“A standardized IT capability, such as SOFTWARE,APP PLATFORM, OR INFRASTRUCTURE, delivered via Internet technologies in a pay-per-use and self-service way. ““How To Message "Cloud" Offerings And Not Get Lost In The Fog,” Forrester Research, Inc., July 2009.

6. +ServicesSoftwareConsistent, seamless experiences across multiple PCs and devicesChoice of on-premise, partner-hosted or Microsoft-hosted deliveryFederation between enterprises and cloud servicesComposition of multiple applications and services

7. Microsoft Cloud ServicesApplicationsWindows Azure PlatformAppFabric

8. Windows Azure Platform

9. Windows Azure PlatformCompute: Virtualized compute environment based on Windows ServerStorage: Durable, scalable, & available storageManagement: Automated, model-driven management of the serviceDatabase:Relational processing for structured/unstructured dataAppFabricService Bus: General purpose application busAccess Control: Rules-driven, claims-based access control

10. Windows Azure In One PictureBusiness PortalDeveloper PortalRESTService Management ServiceCustomer Code……Runtime APIStorage ClusterVS ToolsCompute Cluster …WA SDKWA SetupRESTMicrosoft DatacentersDesktopCloud VM

11. Service ModelService architectureWorker RoleWeb RoleWorker RoleA service is made up of components called rolesArbitrary # of endpoints per roleArbitrary # of identical instances of each role, one per VM, variable sizeArbitrary # of roles2 kinds of rolesWeb Role: We host your role on IIS Worker Role: Provides an entry point for you to run your code, can have both external and internal network conectivity

12. Service ModelCommunication (TCP, HTTP, HTTPS)LBInternal to service: Any role instance can reach any endpoint by IP/Port#Port #s assigned by platform, a query API is providedExternal to service:Outbound: No restrictionsInbound: Single VIP; port slicing for multiple endpointsDeveloper can specify port # for any input endpoint

13. StorageBlobsSmall to very large files,BlockBlobs, Page Blobs (random read\writes), Snapshots, Leases.Drives CDNCustom domainsTablesPartitioned, dynamic schema, entity setsQueuesFIFO –like persisted storage for inter process communication

14. SQL Azure DatabaseHighly scaled out relational database as a serviceRelational database serviceSQL Server technology foundation

15. Highly symmetrical

16. Highly scaled

17. Highly secureDatabase “as a Service” – beyond hostingBrowserDatabaseSOAP/RESTHTTP/SADO.NET/REST - EDMHTTP/SMSDatacenterWindows Azure ComputeApp Code(ASP.NET)Customer Value PropsSelf-provisioning and capacity on demand

18. Symmetry w/ on-premises database platform

19. Automatic high-availability and fault-tolerance

20. Automated DB maintenance (infrastructure)

21. Simple, flexible pricing – “pay as you grow”SQL Server Report Server(on-premises)T-SQL (TDS)T-SQL (TDS)SQL AzureDatabase