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TOPICS WE ARE PRESENTING
1
INTRODUCTIONTO LAW OF DEMAND
The law of demand is one of the fundamental
concepts in microeconomics that explains how
consumers respond to changes in prices of goods and
services. According to this law, as the price of a good
or service increases, the quantity demanded by
consumers decreases, while as the price of a good or
service decreases, the quantity demanded by
consumers increases.
This relationship between price and quantity
demanded can be graphically represented by a
downward-sloping demand curve, which shows the
inverse relationship between price and quantity
demanded.
2
FACTORS AFFECTING DEMAND
While the law of demand states that there is an
inverse relationship between price and quantity
demanded, there are other factors that can affect
demand for a good or service. Some of these factors
include consumer income, tastes and preferences,
prices of related goods, and expectations about
future prices and availability of the good or service.
For example, if the price of a substitute good
increases, consumers may switch to a cheaper
alternative, leading to a decrease in demand for the
original good. Similarly, if consumers expect the
price of a good to increase in the future, they may
buy more of it now, leading to an increase in
demand.
3
SHIFTS IN DEMANDVS. MOVEMENTS ALONGTHE DEMAND
CURVE
It is important to distinguish between shifts in
demand and movements along the demand curve. A
shift in demand occurs when there is a change in any
factor other than price that affects the quantity
demanded at every price level.This results in a shift
of the entire demand curve to the left or right.
On the other hand, a movement along the demand
curve occurs when there is a change in price that
causes a movement from one point on the demand
curve to another.This does not result in a shift of the
demand curve itself.
4
PRICE ELASTICITY OF
DEMAND
Price elasticity of demand measures the
responsiveness of quantity demanded to
changes in price. It is calculated as the
percentage change in quantity demanded
divided by the percentage change in price.
If the price elasticity of demand is greater than
one, demand is said to be elastic, meaning that a
small change in price leads to a relatively larger
change in quantity demanded. If the price
elasticity of demand is less than one, demand is
said to be inelastic, meaning that a change in
price leads to a relatively smaller change in
quantity demanded.
5
APPLICATIONS OFTHE LAW OF DEMAND
The law of demand has many practical
applications in the real world. For example,
businesses use the law of demand to determine
the optimal price for their products, taking into
account the elasticity of demand. Governments
also use the law of demand to design policies
such as taxes and subsidies.
Understanding the law of demand is also
important for consumers, who can use this
knowledge to make informed decisions about
their purchases and to take advantage of price
fluctuations.
6
CONCLUSION
In conclusion, the law of demand is a crucial
concept in microeconomics that explains how
consumers respond to changes in prices of
goods and services. By understanding the
factors that affect demand, the difference
between shifts in demand and movements along
the demand curve, and the concept of price
elasticity of demand, we can gain valuable
insights into consumer behavior and make
informed economic decisions.
Whether you are a business owner, a
policymaker, or a consumer, a solid
understanding of the law of demand is essential
for success in today's economy.
7
8

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micro presentation.pptx

  • 1. TOPICS WE ARE PRESENTING 1
  • 2. INTRODUCTIONTO LAW OF DEMAND The law of demand is one of the fundamental concepts in microeconomics that explains how consumers respond to changes in prices of goods and services. According to this law, as the price of a good or service increases, the quantity demanded by consumers decreases, while as the price of a good or service decreases, the quantity demanded by consumers increases. This relationship between price and quantity demanded can be graphically represented by a downward-sloping demand curve, which shows the inverse relationship between price and quantity demanded. 2
  • 3. FACTORS AFFECTING DEMAND While the law of demand states that there is an inverse relationship between price and quantity demanded, there are other factors that can affect demand for a good or service. Some of these factors include consumer income, tastes and preferences, prices of related goods, and expectations about future prices and availability of the good or service. For example, if the price of a substitute good increases, consumers may switch to a cheaper alternative, leading to a decrease in demand for the original good. Similarly, if consumers expect the price of a good to increase in the future, they may buy more of it now, leading to an increase in demand. 3
  • 4. SHIFTS IN DEMANDVS. MOVEMENTS ALONGTHE DEMAND CURVE It is important to distinguish between shifts in demand and movements along the demand curve. A shift in demand occurs when there is a change in any factor other than price that affects the quantity demanded at every price level.This results in a shift of the entire demand curve to the left or right. On the other hand, a movement along the demand curve occurs when there is a change in price that causes a movement from one point on the demand curve to another.This does not result in a shift of the demand curve itself. 4
  • 5. PRICE ELASTICITY OF DEMAND Price elasticity of demand measures the responsiveness of quantity demanded to changes in price. It is calculated as the percentage change in quantity demanded divided by the percentage change in price. If the price elasticity of demand is greater than one, demand is said to be elastic, meaning that a small change in price leads to a relatively larger change in quantity demanded. If the price elasticity of demand is less than one, demand is said to be inelastic, meaning that a change in price leads to a relatively smaller change in quantity demanded. 5
  • 6. APPLICATIONS OFTHE LAW OF DEMAND The law of demand has many practical applications in the real world. For example, businesses use the law of demand to determine the optimal price for their products, taking into account the elasticity of demand. Governments also use the law of demand to design policies such as taxes and subsidies. Understanding the law of demand is also important for consumers, who can use this knowledge to make informed decisions about their purchases and to take advantage of price fluctuations. 6
  • 7. CONCLUSION In conclusion, the law of demand is a crucial concept in microeconomics that explains how consumers respond to changes in prices of goods and services. By understanding the factors that affect demand, the difference between shifts in demand and movements along the demand curve, and the concept of price elasticity of demand, we can gain valuable insights into consumer behavior and make informed economic decisions. Whether you are a business owner, a policymaker, or a consumer, a solid understanding of the law of demand is essential for success in today's economy. 7
  • 8. 8