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Market performance:
                                 -Market share
                                 -Sales growth
Use of CI       (average 24 %)   -Profitability

                                 Financial
            (average 23 %)
                                 performance:
                                 -Return on assets
      (average 38 %)             -Stock return

                                 Management
                                 satisfaction
THE WORLD OF ANY
7
YESTERDAY
DOESN’T COUNT
43 HOURS
GENERATION
   BOSS
Life satisfaction




                    Time
LOG OFF!
Life satisfaction




                            Time
                    years
   Wedding
IBL
Life satisfaction



                    Happiness




                                Time
HAPPY SHOPPING
> Begin a relationship
> Become promoted
> Become pregnant
> Pass an exam
> Buy, for example, a new house
  or car
NEXTOPIA
Life satisfaction




                                                               Time
                              Now
   years years years months         months years years years
YOU ARE NEVER BETTER THAN
 YOUR NEXT PERFORMANCE
Price




          Time
Launch
Price     Volume/Price   Volume/Price




                                         Time
Launch 1     Launch 2        Launch 3

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