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Webinar (April 23rd):
Brazil's Healthcare Market
Digital Health services overview
Leonardo Gross
ABOUT
ME
LEONARDO
GROSS
+ Serial entrepreneur
+ MBA Management
Ohio University USA
+ Angel investor,
mentor, speaker, blogger
and eternal apprentice
+ Passionate for
connecting the dots
between healthcare and
innovation
+ Healthcare Business
developer, 19+ fully
dedicated
BRAZIL’S HEALTHCARE EXPENDITURE
DuckerFrontier estimated
overall expansion in
healthcare spending more
than 4% in 2020, with the
largest expansions
coming from out-of-
pocket and private
insurance spending.
BEFORE COVID-19 companies were optimistic about 2020, but not super
bullish about it
Source: DuckerFrontier, 2020
Latin America’s recent growth trajectory explains companies’ hesitancy
for much higher targets
Source: DuckerFrontier, 2020
Rebound in 2021 will compensate for lost ground in 2020 but the
economic activity will be lower than previously-anticipated
Source: DuckerFrontier, 2020
The Brazilian Healthcare Industry is complex and under rising
pressure
EMR
Source: Centro Regional de Estudos para o Desenvolvimento da Sociedade da Informação (Cetic.br), 2019
Existence of EMR
Method of maintaining
clinical and registration
information in patient
recordsHealth facilities with internet
access (%) Health facilities with internet
access (%)
Overall Public Private
Overall Public Private
Only electronic
format
Only paper
Partially
electronic,
Partially paper
Unknown
Overall
Without hospitalization
With hospitalization (up to 50 beds)
With hospitalization (>50 beds)
Diagnostics centers
Type of facility Qt
The Brazilian Healthcare Industry is complex and under rising
pressure
Transform Care Delivery
Reduce Cost
Enterprise Governance and Compliance
Key imperatives for the hospitals'CIOs
Insufficient budget
for IT systems
Lack of recognition
of IT as a vertical
strategy
Use of outdated systems
and lack of infrastructure
The world after COVID is likely to look different for multinationals
Source: DuckerFrontier, 2020
Telemedicine
Internet of Bodies
Trackers
Monitoring of Chronic Patients
VBHC
IT Infrastructure
OBESITY in BRAZIL: GATEWAY FOR MANY
CHRONIC DISEASES
Obesity in Brazil grows and affects
almost 19.8% of the population
With 46% of the sedentary
population, Brazil is the #5 most
sedentary country in the world and
Source: Ministry of Health
Source: WHO
The world after COVID is likely to look different for multinationals
Source: DuckerFrontier, 2020
Internet of Bodies
Trackers
Monitoring of Chronic Patients
VBHC
IT Infrastructure
4P Medicine
Telemedicine
Source: Distrito Health Report, 2019
HEALTH SENSORS TELEMONITORINGDEVICES TELEDIAGNOSTICS
PATIENT ENGAGEMENT
TELECONSULTATION
DIGITAL THERAPEUTICS
COMMUNICATION
HOSPITAL MANAGEMENT
EDUCATION FITNESS & WELLNES
CLINICS
THIRD PARTY OFFERINGS OWNED OFFERINGS TESTSGENOMICSPHARMA
RESEARCH
CLINICS MANAGEMENT/EMR
EMR MEDICAL REPORTS AND REQUIREMENTS
PATIENT ENGAGEMENT
MANAGEMENT & EMR
TELEMEDICINEWEARABLES & IOMT
MEDICAL
DEVICES
MARKETPLACE PHARMA & DIAGNOSTICS AI & BIG DATA LEARNING & INFORMATION ACCESS
BRAZILIAN HEALTH TECH ECOSYSTEM
Source: Distrito Health Report, 2019
DIVISION BY SUB-CATEGORY
PATIENT ENGAGEMENT
WEARABLES & IoMT
Ai & BIG DATA
MEDICAL DEVICES
TELEMEDICINEMARKETPLACE
INFORMATION ACCESS
PHARMA & DIAGNOSTICS
MANAGEMENT & EMR
Wearables
Ecommerce
Tests
Genomics
Pharma Research
Communication
Patient Engagement
Digital Therapeutics
Teleconsultation
Telediagnostics
Telemonitoring
3D
Devices
AI & Robotics
Big Data & Analytics
Health Sensors
Portals & Educational Content
Health Insurance
Fitness & Wellness
Clinics Network
Third-Party Offerings
Owned Offerings
EMR
Hospital Management
Clinics Management
Medical Reports and Requirements
GLOBAL STRATEGY
ON DIGITAL HEALTH
December, 2019
(under development)
Thank You for Your Attention.
leonardogross@gmx.com
gross_leonardo
leonardogross

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mHealth Israel_GE Healthcare_Digital Health Services in Brazil

  • 1. Webinar (April 23rd): Brazil's Healthcare Market Digital Health services overview Leonardo Gross
  • 2. ABOUT ME LEONARDO GROSS + Serial entrepreneur + MBA Management Ohio University USA + Angel investor, mentor, speaker, blogger and eternal apprentice + Passionate for connecting the dots between healthcare and innovation + Healthcare Business developer, 19+ fully dedicated
  • 3. BRAZIL’S HEALTHCARE EXPENDITURE DuckerFrontier estimated overall expansion in healthcare spending more than 4% in 2020, with the largest expansions coming from out-of- pocket and private insurance spending.
  • 4.
  • 5. BEFORE COVID-19 companies were optimistic about 2020, but not super bullish about it Source: DuckerFrontier, 2020
  • 6. Latin America’s recent growth trajectory explains companies’ hesitancy for much higher targets Source: DuckerFrontier, 2020
  • 7. Rebound in 2021 will compensate for lost ground in 2020 but the economic activity will be lower than previously-anticipated Source: DuckerFrontier, 2020
  • 8. The Brazilian Healthcare Industry is complex and under rising pressure
  • 9.
  • 10. EMR Source: Centro Regional de Estudos para o Desenvolvimento da Sociedade da Informação (Cetic.br), 2019 Existence of EMR Method of maintaining clinical and registration information in patient recordsHealth facilities with internet access (%) Health facilities with internet access (%) Overall Public Private Overall Public Private Only electronic format Only paper Partially electronic, Partially paper Unknown Overall Without hospitalization With hospitalization (up to 50 beds) With hospitalization (>50 beds) Diagnostics centers Type of facility Qt
  • 11. The Brazilian Healthcare Industry is complex and under rising pressure Transform Care Delivery Reduce Cost Enterprise Governance and Compliance Key imperatives for the hospitals'CIOs Insufficient budget for IT systems Lack of recognition of IT as a vertical strategy Use of outdated systems and lack of infrastructure
  • 12. The world after COVID is likely to look different for multinationals Source: DuckerFrontier, 2020 Telemedicine Internet of Bodies Trackers Monitoring of Chronic Patients VBHC IT Infrastructure
  • 13. OBESITY in BRAZIL: GATEWAY FOR MANY CHRONIC DISEASES Obesity in Brazil grows and affects almost 19.8% of the population With 46% of the sedentary population, Brazil is the #5 most sedentary country in the world and Source: Ministry of Health Source: WHO
  • 14. The world after COVID is likely to look different for multinationals Source: DuckerFrontier, 2020 Internet of Bodies Trackers Monitoring of Chronic Patients VBHC IT Infrastructure 4P Medicine Telemedicine
  • 15. Source: Distrito Health Report, 2019 HEALTH SENSORS TELEMONITORINGDEVICES TELEDIAGNOSTICS PATIENT ENGAGEMENT TELECONSULTATION DIGITAL THERAPEUTICS COMMUNICATION HOSPITAL MANAGEMENT EDUCATION FITNESS & WELLNES CLINICS THIRD PARTY OFFERINGS OWNED OFFERINGS TESTSGENOMICSPHARMA RESEARCH CLINICS MANAGEMENT/EMR EMR MEDICAL REPORTS AND REQUIREMENTS PATIENT ENGAGEMENT MANAGEMENT & EMR TELEMEDICINEWEARABLES & IOMT MEDICAL DEVICES MARKETPLACE PHARMA & DIAGNOSTICS AI & BIG DATA LEARNING & INFORMATION ACCESS
  • 16. BRAZILIAN HEALTH TECH ECOSYSTEM Source: Distrito Health Report, 2019 DIVISION BY SUB-CATEGORY PATIENT ENGAGEMENT WEARABLES & IoMT Ai & BIG DATA MEDICAL DEVICES TELEMEDICINEMARKETPLACE INFORMATION ACCESS PHARMA & DIAGNOSTICS MANAGEMENT & EMR Wearables Ecommerce Tests Genomics Pharma Research Communication Patient Engagement Digital Therapeutics Teleconsultation Telediagnostics Telemonitoring 3D Devices AI & Robotics Big Data & Analytics Health Sensors Portals & Educational Content Health Insurance Fitness & Wellness Clinics Network Third-Party Offerings Owned Offerings EMR Hospital Management Clinics Management Medical Reports and Requirements
  • 17. GLOBAL STRATEGY ON DIGITAL HEALTH December, 2019 (under development)
  • 18. Thank You for Your Attention. leonardogross@gmx.com gross_leonardo leonardogross