Ergonomics is the science of designing work to fit workers in order to maximize productivity and minimize injury and fatigue. It became important after World War 2 for both productivity and worker safety. The goals of ergonomics are to facilitate task performance, minimize fatigue, and minimize injuries like neck, back, eye strain and headaches. Proper ergonomic posture at a computer involves upright sitting, standing, or declined sitting with straight back, arms at sides, feet supported, and other correct positioning. Improper posture can lead to pain, injuries, and health issues over time.
Upcycling involves converting materials and products into new materials of greater quality and higher value, unlike downcycling which decreases quality. Recycling creates new products or materials from old ones. The document provides examples of websites like Etsy where people can sell upcycled items they make from trash and turn garbage into cash, offering before and after photos of items upgraded through upcycling.
The document summarizes a student project on smartphones and educational apps. It outlines the project workflow including planning, data collection from libraries and online surveys, designing web pages using software like Flash and Dreamweaver, and distributing tasks among the student team. It also presents the project contents like an introduction, mind map, survey results, slideshow, analysis, and references. The conclusion reflects on strengths and weaknesses, difficulties, and suggestions that educational apps are useful but lack promotion and variety.
E safety training for foster carers by stephen carrick-davies jan 2013Stevecd
This training session covers safeguarding children online. It will include understanding the new online reality of social media and web 2.0, the risks children face online and how the internet can amplify vulnerabilities, and foster parents' responsibilities for prevention and response. The session aims to help participants feel more informed, equipped, inspired and empowered to protect children in their care from online threats. It will involve a hands-on demonstration of privacy tools and discussions of challenges, strategies and additional resources.
Madhouse / Typical Mobile Ad Flaws (in Czech)Madhouse
Despite mobile ad revenues are skyrocketing, there're still many misunderstandings and deficiencies regarding mobile advertising. Thus, we have collected the most typical mobile ad mistakes to bring awareness to these tiny details, which may be disastrous to a mobile campaign.
Presentation was held at the MIF and SPIR conferences, Praha.
Ergonomics is the science of designing work to fit workers in order to maximize productivity and minimize injury and fatigue. It became important after World War 2 for both productivity and worker safety. The goals of ergonomics are to facilitate task performance, minimize fatigue, and minimize injuries like neck, back, eye strain and headaches. Proper ergonomic posture at a computer involves upright sitting, standing, or declined sitting with straight back, arms at sides, feet supported, and other correct positioning. Improper posture can lead to pain, injuries, and health issues over time.
Upcycling involves converting materials and products into new materials of greater quality and higher value, unlike downcycling which decreases quality. Recycling creates new products or materials from old ones. The document provides examples of websites like Etsy where people can sell upcycled items they make from trash and turn garbage into cash, offering before and after photos of items upgraded through upcycling.
The document summarizes a student project on smartphones and educational apps. It outlines the project workflow including planning, data collection from libraries and online surveys, designing web pages using software like Flash and Dreamweaver, and distributing tasks among the student team. It also presents the project contents like an introduction, mind map, survey results, slideshow, analysis, and references. The conclusion reflects on strengths and weaknesses, difficulties, and suggestions that educational apps are useful but lack promotion and variety.
E safety training for foster carers by stephen carrick-davies jan 2013Stevecd
This training session covers safeguarding children online. It will include understanding the new online reality of social media and web 2.0, the risks children face online and how the internet can amplify vulnerabilities, and foster parents' responsibilities for prevention and response. The session aims to help participants feel more informed, equipped, inspired and empowered to protect children in their care from online threats. It will involve a hands-on demonstration of privacy tools and discussions of challenges, strategies and additional resources.
Madhouse / Typical Mobile Ad Flaws (in Czech)Madhouse
Despite mobile ad revenues are skyrocketing, there're still many misunderstandings and deficiencies regarding mobile advertising. Thus, we have collected the most typical mobile ad mistakes to bring awareness to these tiny details, which may be disastrous to a mobile campaign.
Presentation was held at the MIF and SPIR conferences, Praha.
E safety and vulnerable yp -Presentation for PRUS conference July 2011pr us c...Stevecd
Presentation given to delegates at the PRUS.org.uk network conference at Standstead Airport in July 2011. The presentation profiled the work that Stephen Carrick-Davies has been undertaking for the TDA looking at the social media and vulnerable young people. In particular what staff working with these YP need in temrs of training and support.
E safety Presentation for foster carers by stephen carrick-daviesStevecd
Presentation by Stephen Carrick-Davies for Foster Parents or those working with Vulnerable Young People. This 100 slide presentation is used in a 3 hour training session.
This presentation and forms the basis of training Stephen has delivered for Foster Parents and other working with vulnerable adults across the UK.
Not all of the training content is included in this presentation and these slides are NOT a training package (either as a whole or in parts) and should not be used as such.
It is shared on SlideShare for information and guidance only and to contribute to the debate about how the internet can amplify offline vulnerabilities.
Safeguarding Children Online. Training from Stephen Carrick-Davies for Southw...Stevecd
Presentation on Safeguarding children online produced and presented by Stephen Carrick-Davies to the Diocese of Southwark. This training presentation was for a 3 hour session and looked at key issues of
Understadaning the reality
Understadngin the risks
Understanding our responsibilities.
El documento describe los fundamentos y elementos del diseño gráfico. Explica que los fundamentos como el balance, contraste, énfasis, ritmo y unidad afectan la relación entre los elementos de una página y cómo transmiten el mensaje. Luego describe elementos como la línea, forma, texto, espacio, tamaño, tono y color, y cómo estos elementos se pueden usar individualmente o en combinación para crear diseños. Finalmente, menciona brevemente la teoría de la Gestalt y proporciona algunos enlaces de referencia.
No Panic is een no nonsense bureau waar snelheid en kwaliteit hand in hand gaan. Tegen aantrekkelijk lage kosten realiseren we effectieve marketingcommunicatiemiddelen.
Social media eco systeem michel penterman handoutMichel Penterman
Presentatie gegeven bij RSLT Social Media School op 14 maart 2012 in Utrecht.
Overzicht van mogelijkheden, doelstellingen, waarde toevoegen, middelen keuze, meten en bijsturen in een notendop.
Product launch - de integratie tussen Marketing / Productie (opschaling) / in...Jurjen Helmus
De meeste colleges over product lancering focussen slechts op Marketing, terwijl bij product lancering de kern gaat om de afstemming tussen marketing / productie (opschaling) / sales en ook finance. Dat vraagt om een integrale aanpak.
Dit college geeft een inleiding voor studenten om aan de hand van een concrete casus over product lancering dilemma's en oplossingen te genereren.
Presentatie "Marketing met Ballen" (ADFO Books, 2016), het recente boek dat ik heb geschreven met Henry Robben. Het brengt een leiderschapsperspectief op de marketeer.
E safety and vulnerable yp -Presentation for PRUS conference July 2011pr us c...Stevecd
Presentation given to delegates at the PRUS.org.uk network conference at Standstead Airport in July 2011. The presentation profiled the work that Stephen Carrick-Davies has been undertaking for the TDA looking at the social media and vulnerable young people. In particular what staff working with these YP need in temrs of training and support.
E safety Presentation for foster carers by stephen carrick-daviesStevecd
Presentation by Stephen Carrick-Davies for Foster Parents or those working with Vulnerable Young People. This 100 slide presentation is used in a 3 hour training session.
This presentation and forms the basis of training Stephen has delivered for Foster Parents and other working with vulnerable adults across the UK.
Not all of the training content is included in this presentation and these slides are NOT a training package (either as a whole or in parts) and should not be used as such.
It is shared on SlideShare for information and guidance only and to contribute to the debate about how the internet can amplify offline vulnerabilities.
Safeguarding Children Online. Training from Stephen Carrick-Davies for Southw...Stevecd
Presentation on Safeguarding children online produced and presented by Stephen Carrick-Davies to the Diocese of Southwark. This training presentation was for a 3 hour session and looked at key issues of
Understadaning the reality
Understadngin the risks
Understanding our responsibilities.
El documento describe los fundamentos y elementos del diseño gráfico. Explica que los fundamentos como el balance, contraste, énfasis, ritmo y unidad afectan la relación entre los elementos de una página y cómo transmiten el mensaje. Luego describe elementos como la línea, forma, texto, espacio, tamaño, tono y color, y cómo estos elementos se pueden usar individualmente o en combinación para crear diseños. Finalmente, menciona brevemente la teoría de la Gestalt y proporciona algunos enlaces de referencia.
No Panic is een no nonsense bureau waar snelheid en kwaliteit hand in hand gaan. Tegen aantrekkelijk lage kosten realiseren we effectieve marketingcommunicatiemiddelen.
Social media eco systeem michel penterman handoutMichel Penterman
Presentatie gegeven bij RSLT Social Media School op 14 maart 2012 in Utrecht.
Overzicht van mogelijkheden, doelstellingen, waarde toevoegen, middelen keuze, meten en bijsturen in een notendop.
Product launch - de integratie tussen Marketing / Productie (opschaling) / in...Jurjen Helmus
De meeste colleges over product lancering focussen slechts op Marketing, terwijl bij product lancering de kern gaat om de afstemming tussen marketing / productie (opschaling) / sales en ook finance. Dat vraagt om een integrale aanpak.
Dit college geeft een inleiding voor studenten om aan de hand van een concrete casus over product lancering dilemma's en oplossingen te genereren.
Presentatie "Marketing met Ballen" (ADFO Books, 2016), het recente boek dat ik heb geschreven met Henry Robben. Het brengt een leiderschapsperspectief op de marketeer.
11. Positionering: onderscheidend vermogen
• Zo snel mogelijk de juiste informatie.
• Richt je op de gebruiker.
• Het beste is om één ding heel erg goed te doen.
• Snel is beter dan langzaam.
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12. Prijzenpolitiek (Google Adwords):
• Bieden op keywoorden:
‣ Advertenties
• Pay per click.
• Veilingprincipe (min. €0,05)
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13. Prijzenpolitiek (Google Adwords):
• Bieden op keywoorden: • Voorbeeld:
‣ Advertenties ‣ Adverteerder A biedt €0,50.
• Pay per click. ‣ Adverteerder B biedt €0,05.
‣ Adverteerder C biedt €0,30.
• Veilingprincipe (min. €0,05)
‣ Posities en werkelijke kost:
(1) Adverteerder A: € 0,31
(2) Adverteerder C: € 0,06
(3) Adverteerder B: € 0,05
Wednesday 29 February 12
15. Brand equity: evolutie
• Google tweede sterkste merk ter wereld.
• Sterke brand equity is sterkste concurrentieel voordeel Google.
Wednesday 29 February 12
16. Brand equity: dreigende gevaren
• Opinie omtrent netneutraliteit.
• EU onderzoek.
Wednesday 29 February 12
17. Aandelenkoers: hoogtes en laagtes
• Beursgang was succesverhaal.
• 2008
‣ Sterke dip na geruchten over lagere CTR’s.
• Vlot herstel na begin economische crisis.
• 2011
‣ Beurs ongerust na overname Motorola.
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18. Strategie: Google’s “Strategy Of Everything” (SOE)
• Brede waaier producten, verschillende strategieën.
• Strategy of everything:
‣ Is de focus zoek?
• Google’s strategie en positionering in 4 belangrijke segmenten:
(1) Search
(2) Mobile
(3) Advertising
(4) Social
Wednesday 29 February 12
19. Search: strategie (absolute leider)
• 82,35% marktaandeel op vlak van search wereldwijd.
‣ Netmarketshare.com
• Bing komt dichter, maar blijft klein.
Wednesday 29 February 12
20. Search: positionering
• Doel: blijven domineren door te innoveren.
‣ vb. Google Instant.
• Search in andere Google-producten verder Integreren.
Wednesday 29 February 12
21. Mobile: strategie (differentiator)
• 2011
‣ Het jaar van mobile.
• 91,24% marktaandeel mobile search wereldwijd in handen.
• Inhaalbeweging voor Android.
‣ 50% marktaandeel globale markt smartphones in augustus 2011.
Wednesday 29 February 12
22. Mobile: positionering
• Android:
‣ Aanwezigheid op zoveel mogelijk toestellen.
• Verovering tabletmarkt.
Wednesday 29 February 12
23. Advertising: strategie (leider en challenger)
• 44% marktaandeel internationale online advertentiemarkt.
• Internet nog maar verantwoordelijk voor 16% globale advertentiemarkt,
‣ TV wordt nog groter.
• Google is een challenger op vlak van TV advertising.
Wednesday 29 February 12
24. Advertising: positionering
• Blijven werken op Adwords.
• Inspelen op gigantische TV advertisingmarket.
• De local trend.
‣ Eigen initiatief Google Offers en overname Punchd.
Wednesday 29 February 12
25. Social: strategie (challenger)
• 40 miljoen Plussers < 800 Facebookers.
• Houdt zich gedeisd in privacydebat.
Wednesday 29 February 12
26. Social: positionering
• Google+ is de underdog.
• Integratie in andere producten.
Wednesday 29 February 12
27. Het succes van Google is te danken aan 4 zaken:
(1) Spitstechnologie.
(2) Innovatief business model.
(3) Focus op userexperience.
(4) Sterke merknaam.
Wednesday 29 February 12
28. “Google werd eerst een werkwoord alvorens het een merknaam
werd, dit toont de sterkte aan van dit brand.”
Wednesday 29 February 12
30. “Bij Google werken is als een droom, er is geen gebrek aan
ontspanningsmogelijkheden.”
Wednesday 29 February 12
31. “De werknemers worden zo verwend dat ze niets
liever doen dan werken.”
Wednesday 29 February 12
32. “Het doel is om personeel zo lang mogelijk aan
het werk te houden.”
Wednesday 29 February 12
33. “Het is niet alleen relevant hoe technisch je bent, het is ook belangrijk
dat je binnen de cultuur past en daaraan bijdraagt.”
Wednesday 29 February 12
34. “De kern van Google’s organisatie is het gebrek aan hiërarchie.”
Wednesday 29 February 12
35. Het gebrek aan sturing van bovenaf moet innovatie aanjagen:
• Dat wordt verder gestimuleerd door:
‣ Het ontbreken van vaste werktijden.
‣ 20%-regel
Wednesday 29 February 12
36. 20%-regel:
• Één dag per week naar eigen voorkeur invullen.
‣ Gmail
‣ Google Earth
Wednesday 29 February 12
37. 4 verschillende leiderschapsstijlen:
(1) Overtuigen
(2) Overleggen
(3) Instrueren
(4) Delegeren
‣ Hoe herken je dat?
De medewerker werkt zelfstandig, lost samen met collega's problemen op en heeft plezier in zijn werk.
Wednesday 29 February 12
39. Distributed business model:
• Ervoor zorgen dat geen enkele stakeholder te machtig wordt.
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40. Eigen personeel:
• Dominante stakeholders.
‣ Zorgen voor innovatie en houden het bedrijf draaiende.
Wednesday 29 February 12
41. Kritiek van de Europese Unie
• Misbruik van de marktpositie?
‣ Bij een dominantie marktpositie zijn bedrijven verplicht technische details te
delen zodat andere bedrijven kunnen concurreren.
Wednesday 29 February 12
42. The Transparency Report (strategie)
• De vraag van overheidsinstellingen om content te verwijderen.
‣ Of om informatie vrij te geven over zijn gebruikers.
Wednesday 29 February 12
44. “The Transparency Report zorgt ervoor dat de overheid niet meer in staat
is om informatie geheim te houden voor het volk.”
Wednesday 29 February 12
45. The Google Code of Conduct (strategie)
• Opgebouwd rond het vertrouwen en wijderzijds respect tussen de werknemers en gebruikers.
Wednesday 29 February 12