Thomas Cole wrote "American Scenery" in 1836 to show that American landscapes were admirable in their own right, despite being different than European scenery. He identified four universal elements of scenery - mountains, forests, water, and sky - and described the sublime and picturesque qualities found in American versions of each. Harriet Martineau traveled throughout the US from 1834-1836 and wrote "Pine Orchard House" in 1838 about her experiences staying at the Catskill Mountain House hotel, helping introduce American landscapes to British audiences.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
Gave a talk at StartCon about the future of Growth. I touch on viral marketing / referral marketing, fake news and social media, and marketplaces. Finally, the slides go through future technology platforms and how things might evolve there.
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
How can a digital marketing consultant help your business? In this resource we'll count the ways. 24 additional marketing resources are bundled for free.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
MeredithGorresPPPresentation
1. Thomas Cole and HarrietThomas Cole and Harriet
Martineau:Martineau:
Defenders of American SceneryDefenders of American Scenery
Presented by Meredith Gorres, Marist College
2. ““American Scenery”American Scenery”
Written by Thomas Cole in 1836Written by Thomas Cole in 1836
Showed the British (and some Americans)Showed the British (and some Americans)
that American scenery was still admirablethat American scenery was still admirable
even though it was differenteven though it was different
3. 5 Qualities of American
Scenery
Sublime
Beautiful
Picturesque
Associations
Ability to ennoble us
11. MountainsMountains
• The most conspicuous objects of the
landscape
• European mountains
– “Mostly bare”
– Picturesque
– Possessive of grandeur
• American mountains
– Covered by dense forests
– Gorgeously clothed
13. Types of TreesTypes of Trees
Oak
s
Elm
s
Birche
s
BeechesPlane
s
Hemlocks
Deciduous
forests
14. WaterWater
• Landscape defective without itLandscape defective without it
• ““A most expressive feature”A most expressive feature”
• The Rhine vs. the HudsonThe Rhine vs. the Hudson
• Ability to mirror surroundingsAbility to mirror surroundings
15. SkySky
The soul of all sceneryThe soul of all scenery
Affects the landscapeAffects the landscape
England’s Silver
Haze
The North’s Blue Skies
The Torrid Zone’sThe Torrid Zone’s
Thunder CloudsThunder Clouds
Italy’s Golden AtmosphereItaly’s Golden Atmosphere
17. ““Pine Orchard House”Pine Orchard House”
Written in 1838 about her experiencesWritten in 1838 about her experiences
at the Catskill Mountain Houseat the Catskill Mountain House
19. What It Looks Like TodayWhat It Looks Like Today
View from ledge
Hotel site
Editor's Notes
My name is Meredith Gorres, and I currently attend Marist College in Poughkeepsie, NY. Today I will be discussing Thomas Cole and Harriet Martineau and their contributions to the defense of American scenery.
Thomas Cole and the other Hudson River painters and authors considered it their job to prove to the Europeans that although American scenery was different from theirs, it was still admirable. Cole wrote “American Scenery” in 1836 to do just that. He saw the qualities of the American landscape in a positive light, while the Europeans, and some Americans, could do nothing but disparage it in relation to Europe’s. Cole believed that they had to be either ignorant or prejudiced to call American scenery uninteresting, lacking in beauty, “rude”, “monotonous”, and “destitute of the vestiges of antiquity.” He denied their claim that American scenery could not possibly be compared with European scenery. Cole also accused Americans who subscribed to this way of thinking as having only read up on European scenery and knowing nothing of their own.
In this essay, he used five qualities to defend American scenery: sublime, beautiful, picturesque, associations, and the ability to ennoble us.
The word sublime is defined as exalted, noble, and having awe-inspiring beauty or grandeur. It is synonymous with glorious, splendid, superb, resplendent, and gorgeous. Sublime as defined by Edmund Burke is “an overpowering sense of awe bordering on terror that is produced by perceiving darkness, obscurity, power, solitude, and vastness”. In nature, sublimity is represented by the hemlock tree, open expanses of land, and lofty mountains.
The word beautiful is defined as lovely, pretty, fair, and comely, although those words do not suggest as much emotional excitation. Objects of beauty stir emotion through the senses and excite the keenest of pleasure. To Burke, the beautiful was represented by “the pleasurable qualities of delicacy, smallness, brightness, mildness, clearness, smoothness, gracefulness, gentleness, calmness, gradual variations, and soft colors.” The elm, changes in the weather, and the summer and winter skies are all representations of the beautiful in nature.
The dictionary definition of picturesque is anything that is striking or interesting in an unusual way, irregularly or quaintly attractive, or strikingly expressive or vivid. In nature, it is used to describe any aspect of a landscape or a landscape itself that possesses irregularity, asymmetry, roughness, and variety. It is represented by jagged cliffs, dead trees, and medieval ruins.
Associations are connections in a landscape with the human past, or simply put, structures that man has dotted the landscape with. Usually, the word “associations” was used to represent old buildings such as castles and mansions. Europeans thought of American scenery as devoid of associations and considered this a major defect. Cole defends American scenery in this instance by claiming that associations are not necessary in order for scenery to be awe-inspiring. True sublimity to Cole is represented by the western American mountains, which he calls “the most venerable remains of American antiquity”. One who stands on them can look out on a “shoreless ocean” that is “unislanded by the recorded deeds of man.”
After claiming that they are not so important, he does come out and state that America does in fact possess historical and legendary associations. He begins by mentioning the battle sites of the American Revolution. Legends are possessed by many mountain streams and rocks, and these he says are “worthy of poet’s pen or painter’s pencil.” He goes on to suggest that associations can also belong to the present and the future. After all, America is a younger nation than those of Europe that boast of incredible castles and temples. He is basically saying, “What’s the rush? Give us time, and we will soon have magnificent temples of human successes that we can be proud of.” Besides, it is the normal, average, everyday building that speaks of freedom, not the ostentatious temple or the ruined tower that is a symbol of outrage. As one looks over uncultivated land, the mind can imagine what might happen there in the future. “Poets yet unborn shall sanctify the soil”, Cole says.
To both Thomas Cole and Harriet Martineau, American scenery has the ability to ennoble the viewer. Ennoble simply means to make noble, elevate, or to raise to the rank of nobility. To those who could appreciate the beauty of American scenery, it had a very spiritual effect on them. However, Cole mourns the unnecessary destruction of nature caused by those who are “dull of soul”. Martineau notices dullness more specifically in her fellow tourists who would prefer to read a newspaper than look out at the view or who preferred to complain about nature’s little annoyances.
Thomas Cole analyzes the presence of four universal elements of scenery: mountains, forest, water, and sky. He praises these features of American scenery for three qualities: beauty, picturesqueness, and occasionally sublimity.
Cole takes each of the four elements one by one and compares their manifestation in American scenery with their manifestation in Europe’s. He begins with mountains, which he calls the most conspicuous objects of the landscape. European mountains, he says, are “mostly bare”, while “American mountains are generally clothed to the summit by dense forests.” European mountains may be picturesque and possessive of grandeur, but the “gorgeous garb of the American mountains there is more than equivalent.”
In America, the forests occupy quite a bit of land and are primitive in comparison to Europe’s. There are all sorts of trees in all stages of growth. This variety is to Cole, quite picturesque. He compares trees to men and culture to pruning. Pruned trees are like cultured men, he states. They all resemble each other and possess no peculiarities or uniqueness. However, grandeur is found in uncultivated forests. Experiencing life through the battering of the elements has made them more authentic and real.
Just as America contains much diversity in the way of people, its forests also contain much diversity. No forest rivals American forests in variety in Cole’s opinion. Oaks, elms, birches, beeches, planes, hemlocks, and many other kinds of trees populate the forests. Hills are covered in light and shade and every tint of green. There is no “unvarying monotony”, as he calls it, but rather a “charming diversity.” Trees grow in groups, and many different groups can be seen at various levels of the mountains and hills on which they grow.
Cole claims that without water, “every landscape is defective”. In calling it “a most expressive feature, he compares it to the human eye. He finds peace and tranquility in the unrippled lake and turbulence and impetuosity in the rapid stream and headlong waterfall. Cole rhetorically asks his readers, “In this great element of scenery what land is so rich?” It is obvious that he is referring to American scenery. He then compares the Hudson with the Rhine. The Rhine has castled crags, vine clad hills, and ancient villages. The Hudson is surrounded by wooded mountains, rugged precipices, green undulating shores, and an unlimited capacity for art to improve upon it. The water’s ability to mirror its surroundings will allow the Hudson to one day reflect temples, towns, and domes in all degrees of picturesqueness and magnificence.
Cole calls the sky “the soul of all scenery”. In it, he says, are the “fountains of light and shade and color.” He gives credit to the sky for making the earth “so lovely at sunrise, and so splendid at sunset.” Whatever expression the sky takes on, the features of the landscape are all affected in unison. Although the appearance of the sky changes from one day to the next, it is always beautiful in its own way, whether it is the clear blue sky of the north, the thunder clouds that pile in heaps in the torrid zone, the silver haze of England, or the golden atmosphere of Italy. However, when one travels from Europe and sits on the banks of the Hudson, that person will have to admit that American skies are unsurpassed. Specifically, he compares American skies with Italian skies by saying that “the American summer never passes without many sunsets that vie with the Italian.”
The defense of American scenery by Cole and others did not go unnoticed, even by Europeans. Their writings and paintings inspired European tourists like Harriet Martineau to come to America to see if what they said was so. Martineau was a European travel writer and prominent Victorian woman of letters who lived from 1802-1876. She visited sites across the United States from 1834-1836. Subjects that she discussed ranged from politics, slavery, and education to prisons, weather, and cemeteries. These were drawn from her observations of New England, the mid-Atlantic states, and the South.
However, no place was as inspiring to her as the Catskill Mountain House. She visited it ten years after it opened for business when it was the only large mountain resort hotel in the country. It was renowned for its awesome surroundings. In 1838, she wrote an essay entitled “Pine Orchard House” about her experiences at the Catskill Mountain House. It was clearly a religious experience for her. She was not alone in her sentiments, however. Many nineteenth century tourists told of rejoicing in the “sublime” in nature in reference to their views from their hotel windows. Nearly 2,300 feet up in the mist, many visitors to the hotel experienced the same true feeling of spiritual joy. Visible from the hotel was Connecticut, Vermont, the Berkshires of Massachusetts, and the Hudson Valley from Poughkeepsie to Albany.
She described the view from her hotel window as “musical with divine and human speech.” The world seemed to lie at her feet. She marveled one Sunday morning at how the sunlight broke through the spaces in the dense fog and lit up the church steeples, farm buildings, and river below. In her opinion, only a human being with interest and a mature mind could completely comprehend, “sanctify”, and be charmed by such a view. Upon having to join an expedition to Kaaterskill Falls later that day, she felt grieved. She could see waterfalls anywhere, but “nowhere else such a mountain platform.” Viewing the sunrises and sunsets was to her a spiritual experience. She likened them to the “process of creation,” where the Earth was formless and void until light was commanded to shine on it.
Just in case for Q&A:
Jasper Francis Cropsey 1823-1900, American artist, b. Staten Island, N.Y. Trained as an architect, Cropsey designed two churches in Staten Island and several stations on the Sixth Ave. elevated railway in Manhattan (1876). A member of the Hudson River School of painters, he was a founder of the American Water Color Society and is particularly noted for his autumn landscapes and Civil War scenes.
And here’s a little bonus. This is what is left of the Catskill Mountain House as of spring 2007. The topmost picture shows a view from the ledge. The bottommost picture shows where the Catskill Mountain House was located.