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                             Get more info on this report!Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edit...
possible view of sales progress.Brand share data are provided by Information Resources, Inc. (IRI), which taps directlyint...
Table 1-2: U.S. Retail Dollar Purchases of General-Market HBC Products byHispanics, African Americans, and Asians, 2004-20...
Chapter 2: Trends and Opportunities     Highlights     Trends and Opportunities     Ethnic-Specific Was Not Dead, Only Res...
Hundreds of Ethnic-Specific Haircare Marketers, But Only 25 Notables     Most Ethnic Haircare Marketers Are Specialized in...
Table 4-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by     Product Segment, 2003-2007     Ethnic Purch...
HighlightsThe ProductsEthnic Skincare Category DefinedTwo Distinct Segments: “Basic Skincare” & Shaving ProductsAfrican Am...
Ethnic Youth Largely Excluded from Skincare Gameplans     Projected Sales     Ethnic-Specific Skincare to Be Valued at $25...
Value for Kids, Too     Soft & Beautiful Extended into Skincare Arena     Other Alberto Brands     Competitive Profile: Ca...
Outlook for 2008     Sephora Overview     The Ideal Mall Destination for a Rainbow Demographic     Sephora’s Venture With ...
Table 8-8: U.S. Use of Hair Conditioner, by Race or Ethnicity, 2006-2008 (Adults,In Thousands)Dark & Lovely Conditioner Us...
Table 8-22: U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2006-     2008 (Adults, In Thousands)     Ethnic U...
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Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition

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Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition

  1. 1.    Get more info on this report!Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th EditionNovember 1, 2008Packaged Facts conservatively estimates that the U.S. retail market for ethnic-specifichaircare, makeup, and skincare products is continuing to post strong growth in 2008 --close to 7% -- and will finish the year at nearly $2.6 billion.Estimating the amounts that ethnic consumers spend on general-market HBC involvessome speculation; however, it is clear that this sector spends far more on general-market haircare, makeup, and skincare products than it does on ethnic-specificversions. In 2008, Packaged Facts figures that ethnic purchases of general-market HBChave risen by a total of approximately 12%, or by $825 million, during 2004-2008.Three key positive factors in the ethnic HBC market’s sales growth are: 1) The ethnic population in the United States continues to grow. 2) Ethnic-specific HBC is influenced by America’s ongoing yen for things upscale. While products are still often value-oriented, the door is open to big potential for premium-to-prestige-tier versions selling through prestige, pop prestige, natural food/HBC stores and mass. 3) The U.S. retail scene is in flux. The traditional retail channels are transforming, affording ethnic HBC marketers the chance to greatly expand distribution.Report MethodologyEthnic Beauty Products: The U.S. Market is based on information gathered fromprimary, secondary, and syndicated sources. Primary research involves on-site study ofhow ethnic HBC is sold through retail stores; Packaged Facts also consults withindustry executives. Secondary research involves the evaluation and comparison ofdata from articles found in financial, marketing, and retail publications, as well as oncorresponding types of websites. Company literature, government agencies, and othersources also provided valuable secondary data.Statistics on market revenues and growth trends derive from all available data on theethnic HBC marketplace, be they quantitative or qualitative; that is to say, a broad rangeof societal and economic trends are factored in, to help shape the most accurate
  2. 2. possible view of sales progress.Brand share data are provided by Information Resources, Inc. (IRI), which taps directlyinto checkout scanners in the three main mass-market channels -- supermarkets, chaindrugstores, and mass merchandisers.Analysis of consumers’ purchase and use of ethnic HBC is based on semi-annualsurveys by Simmons Market Research Bureau, Inc., one of the leading compilers ofdemographic data in the United States. Topical data on consumers’ purchasing habitsare provided by BIGresearch LLC, which conducts monthly online surveys.Table of ContentsChapter 1: Executive Summary/The Overall Market Highlights Introduction Definition of the Word “Ethnic” Market Parameters Three Ethnic HBC Categories: Haircare, Makeup, Skincare Tremendous Overlap Between Ethnic-Specific and General HBC Markets Terms Used: A Glossary Carbon Footprint Cosmeceutical Direct Ethnic Fair Trade Green HBC Market vs. Category versus Segment Mass “Natural” vs. “Organic” Prestige and Pop Prestige SKU Specialty Supermarket, Chain Drugstore, Mass Merchandiser Methodology Overall Market Size and Growth Ethnic-Specific HBC Charging to $2.6 Billion in 2008 Haircare Category Lumbers to $1.4 Billion Makeup Sales Nearly Doubling, to $920 Million Skincare Glows, Too, at $203 Million Table 1-1: U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, by Category, 2004-2008e (in millions of dollars) Ethnic Haircare Category Loses Share-Points, But Still Dominates Ethnics’ Buys of General-Market HBC Reach $7.0 Billion in 2008
  3. 3. Table 1-2: U.S. Retail Dollar Purchases of General-Market HBC Products byHispanics, African Americans, and Asians, 2004-2008 (in millions of dollars)Grand Total of Ethnic Spend on HBC = $9.5 Billion in 2008ContextEthnic HBC Sales Turned Bullish (2004-2008) After Waking Up(2001-2006)World Beauty $$/U.S. Beauty $$/U.S. Ethnic HBC $$Perspectives on Potential Target Markets: Prestige, Natural Food/HBC, Men’sHBC, SkincareFactors in Future GrowthFor Ethnic HBC, a Tricky OverviewEthnic Population Growing FastHispanicsAfrican AmericansAsiansOther GroupsTable 1-3: Projection of U.S. Population, by Race and Gender, 2008-2020 (InThousands)Ethnic Spending Power Continues to RocketA Cycle of Reciprocity: From Ethnic-Specific to General-Market HBC, and BackAgainThe Big Blur: Made-Over Retail Channels and Their Ethnic HBC RolesUpdate: Will the Key to Marketing to Diverse Hispanic (or Asian) Cultures EverBe Found?Ethnics More Green-Minded Than Whites -- But Marketers and NaturalFood/HBC Channel Drop the BallA Stressed National Economy Is Positive -- For NowProjected Overall Market SalesEthnic HBC Market to Pass $3.3 Billion Milestone in 2012Ethnic-Specific Haircare to Hit $1.7 Billion in 2012Ethnic-Positioned Makeup Jetting to $1.4 Billion by 2012Ethnic-Specific Skincare to Be Valued at $257 Million in 2012Table 1-4: Projected U.S. Retail Dollar Sales of Ethnic-Specific HBC Products, byCategory, 2008-2012 (in millions of dollars)Summary of the ReportTrends in Product CategoriesEthnic Haircare TrendsEthnic Makeup TrendsEthnic Skincare TrendsEthnic Consumers Quantified by Type of ProductEthnic Consumers of Haircare Products QuantifiedEthnic Consumers of Makeup Products QuantifiedEthnic Consumers of Skincare Products QuantifiedBIGresearch Data on Ethnic Purchasing of Organic HBCTable 1-5: Shares of Consumers Who Buy Organic Health and Beauty CareProducts, by Race, Hispanic Origin, and by Age Over or Under 35, 2008 (as ofMay)
  4. 4. Chapter 2: Trends and Opportunities Highlights Trends and Opportunities Ethnic-Specific Was Not Dead, Only Resting …Yet a Broader, Multicultural Stance Is the Ideal Target Hispanics, Asians as They Assimilate and Acculturate Ethnics More Green-Conscious Than Whites?! Yes! Ethnic Hair, Beauty, and Table of Contents Potential for Ethnic HBC in China, U.K., R-O-WChapter 3: The Ethnic Haircare Category Highlights The Products Haircare Category Parameters Characteristics of Ethnic Hair African-American Hair Hispanic Hair Asian Hair Even Afros Require Use of a Range of Products Eight Ethnic Haircare Segments Gentleness vs. Efficacy: Progress Has Been Made Ethnic Haircare Category Size and Growth Haircare Category Lumbers to $1.4 Billion in 2008 Re Two Key Segments: Preparations Tower over Wigs Table 3-1: U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2004- 2008e (in millions of dollars) Relaxers, Conditioners, Stylers Dominate Ethnic Haircare Table 3-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, by Segment, 2003-2007 (in millions of dollars) Outlet Share: “B&Bs” Said to Have 50% of Ethnic-Specific Haircare Sales Ethnics’ General-Market Purchases Hit $3.3 Billion in 2008 Table 3-3: U.S. Retail Dollar Purchases of General-Market Haircare Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars) The Grand Total: Ethnics Spend $4.8 Billion on Haircare in 2008 Factors in Future Growth Factors Echo Those in Overall Ethnic HBC Growth Ethnic Haircare Can Benefit from Upscaling of America’s Tastes Prestige, Natural/Organic Formulations Are Gentler -- If You Can Find Them Upwardly Mobile or Not, African Americans Will Have the Same Hair Needs Marketers Bank on Hispanic and Asian Assimilation Projected Sales Ethnic-Specific Haircare to Hit $1.7 Billion in 2012 Ethnic-Specific Hair Preps to Brush $1.5 Billion Ethnic Wigs to Reach $242 Million Table 3-4: Projected U.S. Retail Dollar Sales of Ethnic-Specific Haircare Products, 2008-2012 (in millions of dollars) The Marketers
  5. 5. Hundreds of Ethnic-Specific Haircare Marketers, But Only 25 Notables Most Ethnic Haircare Marketers Are Specialized in Some Way Table of Ethnic Haircare Marketers and Brands Table 3-5: Selected Ethnic Haircare Marketers and Their Brands, 2008 Brand Share Special Note on Presentation of IRI Share Data Three Marketers Lead Ethnic Subtotals in Five Haircare Segments Table 3-6: Ethnic Brands Share of All U.S. Mass-Retail* Dollar Sales of Haircare Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008 Ethnic Haircare Marketing and Product Trends Natural, Natural, Natural -- and Green Products for Women With Weaves a Mini-Trend General-Market Products With African, Asian, Latin-American- Sourced Ingredients Table 3-7: Selected Introductions of Ethnic Haircare Products, by Marketer and Brand, 2007-2008 Consumer Advertising Positioning The Purely Visual Ethnic Haircare Ad vs. the Advertorial… Themes of Safety, Efficacy, and Convenience Organic and Botanical Ingredients Pride, Confidence, Etc. Lots of Crossover Advertising Ad Sources Consumer Promotions Some Couponing of Ethnic Haircare Products Free Samples A Promo Event Goes on Tour A Styling ContestChapter 4: The Ethnic Makeup Category Highlights The Products Scope of the Ethnic Makeup Category Ethnic Skin Demands Makeup With Specific Chemistry Hispanic Makeup Pumped by a Few Brands With Wall-Sets in Mass Asian-Specific Makeup Still Rare, Except in Prestige Ethnic Cosmetics Pioneers: Ms. Walden, Ms. Roberts, Mr. Johnson Four Ethnic Cosmetics Segments: Face, Lip, Eye, Nail Facial Makeup Lipcolor Eye Makeup Nail Makeup Ethnic Makeup Category Size and Growth Makeup Sales Nearly Double, to $920 Million in 2008 Table 4-1: U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2004-2008e (in millions of dollars) In Share of Sales by Segment, Eye Makeup Displaces Face Makeup
  6. 6. Table 4-2: Share of U.S. Retail Dollar Sales of Ethnic-Specific Makeup, by Product Segment, 2003-2007 Ethnic Purchasing of General-market Makeup Tops $1.3 Billion Table 4-3: U.S. Retail Dollar Purchases of General-Market Makeup Products by Hispanics, African Americans, and Asians, 2004-2008 (in millions of dollars) Ethnics’ Grand Total Spent on Any Makeup Approaches $2.3 Billion Factors in Future Growth Ethnic HBC Market’s Overall Trends Stir Makeup Category A Little Interest from Major Marketers Goes a Long Away Both Upscale and Value-Positionings Drive Ethnic Makeup Sales Hispanic Women and Makeup Use -- Truth to the Stereotype? Table 4-4: Indices of Makeup Purchase by U.S. White, African-American, Hispanic, and Asian Households, by Makeup Product Segment, 2007 When the U.S. Economy Tanks, We Buy Lipstick! Projected Sales Ethnic-Positioned Makeup Jetting to $1.4 Billion by 2012 Table 4-5: Projected U.S. Retail Dollar Sales of Ethnic-Specific Makeup, 2008- 2012 (in millions of dollars) The Marketers Makeup Players Still the Smallest Ethnic-Specific Force Again, Marketers Tend to Have Specialties Table of Marketers and Brands Table 4-6: Selected Ethnic Makeup Marketers and Their Brands, 2008 Brand Share Special Note: How We Present IRI Data on Ethnic Makeup Brands Only Three Ethnic Marketers Rule 14 IRI Makeup Segments Table 4-7: Ethnic Brands Share of All U.S. Mass-Retail* Dollar Sales of Makeup Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008 Ethnic Makeup Marketing and Product Trends Constant Line Revisions, Plus Temp/Promo/Seasonal Collections Ethnic Makeup Increasingly Cosmeceutical Ever More Use of Botanicals Table 4-8: Selected Introductions of Ethnic Makeup Products, by Marketer and Brand, 2007-2008 Consumer Advertising Positioning The Traditional Beauty-Shot Layout or…Lots of Words The Glam Effect Cosmeceutical Benefit Crossing Over Ad Examples Harvested from … Consumer Promotions Coupons Taking It to the People All of the Retail Price Fights AIDSChapter 5: The Ethnic Skincare Category
  7. 7. HighlightsThe ProductsEthnic Skincare Category DefinedTwo Distinct Segments: “Basic Skincare” & Shaving ProductsAfrican Americans’ Skincare Conditions/ConcernsAcne Keloidalis NuchaeAshinessKeloidMelanin ImbalancesOilinessRazor BumpsVitiligoHispanic Skincare Assortment Grows Ever So SlowlyAsians’ “Delicacy” of SkinSkincare Products Regulated by FDAFive Key IngredientsEthnic HBC Ingredients Also Used in General-market VersionsAHAsButtersHydroquinoneNatural OilsOther BotanicalsFive Controversial IngredientsHealth-Aware Ethnics Spot Allergens, Carcinogens, Irritants on LabelsHydroquinoneParabensPhthalatesPropylene GlycolSodium Lauryl Sulfate (SLF)Ethnic Skincare Category Size and GrowthSkincare Achieves a Glowing $203 Million in 2008“Basic” Skincare Segment Rises to $156 MillionShaving Products Jump to $47 MillionTable 5-1: U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, bySegment, 2004-2008e (in millions of dollars)Ethnics Spend $2.3 Billion on Mainstream Skincare ProductsTable 5-2: U.S. Retail Dollar Purchases of General-Market Skincare Products byHispanics, African Americans, and Asians, 2004-2008(in millions of dollars)The Grand Total: Ethnics Buy $2.5 Billion Worth of Skincare ProductsFactors in Future GrowthOverall Ethnic HBC Factors Play Role in Skincare Category GrowthEthnic Skincare Gets More Attention From Retailers, Benefits from “Big Blur”“But General-Market Products Meet Ethnic Skincare Needs!”Update: The Potential in Hispanic, Asian, Male & Youth AudiencesHispanics and Asians Not Clamoring for Their Own Skincare Products…Ethnic Males Kind of a Question Mark
  8. 8. Ethnic Youth Largely Excluded from Skincare Gameplans Projected Sales Ethnic-Specific Skincare to Be Valued at $257 Million in 2012 Basic Skincare Segment to Tickle $200 Million Shaving Segment Seen in Smooth Glide to $59 Million Table 5-3: Projected U.S. Retail Dollar Sales of Ethnic-Specific Skincare Products, by Segment, 2008-2012 (in millions of dollars) The Marketers Of Hundreds of Ethnic Skincare Firms, Very Few Stand Out in Mass Mostly Specialists, Whether Large or Small, Public or Private Table of Ethnic Skincare Marketers and Their Brands Table 5-4: Selected Ethnic Skincare Marketers and Their Brands, 2008 Brand Share Special Note: IRI Data on Ethnic Skincare Brands Eight Ethnic Skincare Players Lead in Eight IRI Skincare Segments151 Table 5-5: Ethnic Brands Share of All U.S. Mass-Retail* Dollar Sales of Skincare Products, for 12-Month Periods Ended July 13, 2007 and July 13, 2008 Ethnic Skincare Marketing and Product Trends Here, Too, the Cutting Edge Is Natural, Organic, Exotic Shea Butter Is the Star Exotic Ethnic Ingredients Appearing in Lots of Mainstream Skincare Brands Table 5-6: Selected Introductions of Ethnic Skincare Products, by Marketer and Brand, 2007-2008 Consumer Advertising Positioning Beauty Shots of Lovely Dark Skin, With or Without Text Advertorials Clear, Even-Toned, Ash-Free Skin Confidence and Romance Ad Sources Include… Consumer Promotions Couponing of Ethnic Skincare Products Sampling Free or Discounted Merchandise Meet a Pop StarChapter 6: The Competitive Situation Highlights The Competitive Situation Pressures on Brands in Mass -- While Other Channels Blossom Marketers Stay Ethnic-Specific, or Soften Positions Several Notable Acquisitions Eight Marketers Profiled Competitive Profile: Alberto-Culver Co Spin-off Whittles Net Sales Down to $1.5 Billion in Fiscal 2007 Good Progress in First Nine Months of FY2008 Alberto’s Ethnic Haircare Brand-Stable Alberto Sticks to Value-Orientation
  9. 9. Value for Kids, Too Soft & Beautiful Extended into Skincare Arena Other Alberto Brands Competitive Profile: Carol’s Daughter, Inc Sales Estimated at Up to $30 Million The Carol’s Daughter Explosion Had a Slow Buildup Carol’s Daughter on HSN Competitive Profile: GMP Capital Trust/ EdgeStone Capital Partners, Inc./ Specialty Catalog Corp. (SCC) GMP Revenues Speed Toward $500 Million in 2007 SCC Posts Sales of $61 Million Especially Yours: Making Black Ladies Even More Beautiful Other SCC Brands and Interests Competitive Profile: L’Oréal SA Sales of €17.1 Billion in 2007 First Half Bodes Tame Outlook for 2008 L’Oréal -- the World’s Largest Beauty Firm… …And World’s Largest Ethnic Beauty Firm L’Oréal’s Asian Connection Distribution Fortified by Beauty Alliance, Maly’s West Acquisitions Competitive Profile: The Procter & Gamble Company Net Sales Jump to $83.5 Billion in Fiscal 2008 P&G Owns Some of Planet’s Most Popular Brands P&G’s Ethnic HBC Strategy: Plain Dealing for High Volume P&G Hikes Prices Three Marketers to Watch A Diverse Trio Ales Groupe Global Goddess Beauty, Inc Mirta de Perales, IncChapter 7: Distribution and Retail Highlights Distribution Traditional Four-Step, Plus DSD and Direct Sales Paths P&G Makes Supply Chain Leaner and Meaner At the Retail Level “B&Bs” Account for Hefty Share of Ethnic HBC Retail Dollars Margins, Assortments Still Improving, as Audience Is Recognized Walgreen’s and the Dr. Jan Adams Debacle Walgreen’s New The Face Shop Line from Korea Retailer Focus: Sally Beauty Holdings, Inc. A $2.5 Billion Company Sally Beauty Both a Distribution and Retail Powerhouse Retailer Focus: LVMH/Sephora Revenues of €16.5 Billion in 2007
  10. 10. Outlook for 2008 Sephora Overview The Ideal Mall Destination for a Rainbow Demographic Sephora’s Venture With JCPenneyChapter 8: The Consumer Highlights The U.S. Ethnic Population Ethnic Sectors Growing Faster Than the Mainstream Hispanics African Americans Asians Other Groups Table 8-1: Projection of U.S. Population, by Race and Gender, 2008-2020 (In Thousands) About Simmons Data What They Are… …And How to Use Them The Survey’s Overall Gauge Marketing Regions Defined Northeast East Central West Central Southeast Southwest Pacific Table 8-2: Projections of Numbers of U.S. Adults, by Demographic Factor, 2008 (In Thousands) The Ethnic HBC Consumer: Haircare Relaxer Use Continues Decline to 9.0 Million Ethnic Users Table 8-3: U.S. Use of Hair Relaxers and Home Permanents, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) Use of Three Relaxer Brands Skews to Low-Income Lifestyle Table 8-4: Demographic Characteristics Most Favoring Use of Hair Relaxers/Home Perms, by Brand, 2008 (Adults in Thousands, in Recent 12 Months) Nearly 24.0 Million Ethnics Use Styling Products Table 8-5: U.S. Use of Styling Products/Hairdressings, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) Ethnic Users of Hairspray Increase to 16.5 Million Table 8-6: U.S. Use of Hairspray, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) Ethnic Shampooers at 53.8 Million Table 8-7: U.S. Use of Shampoo, by Race or Ethnicity, 2006-2008 (Adults, In Thousands; Recent 7 Days) Ethnic Conditioner User-Force Thins to 33.1 Million
  11. 11. Table 8-8: U.S. Use of Hair Conditioner, by Race or Ethnicity, 2006-2008 (Adults,In Thousands)Dark & Lovely Conditioner Use Skews to the Less AffluentTable 8-9: Demographic Characteristics Most Favoring Use of Hair Conditioner,by Brand, 2008 (Adults in Thousands, in Recent 12 Months)More Hispanics Using Haircolor, As Everybody Else Uses LessTable 8-10: U.S. Use of Haircolor, by Race or Ethnicity, 2006-2008 (Adults, InThousands)In Haircolor Use, Too, Dark & Lovely Favored by Low-EarnersTable 8-11: Demographic Characteristics Most Favoring Use of Haircolor, byBrand, 2008 (Adults in Thousands, in Recent 12 Months)The Ethnic HBC Consumer: MakeupAlmost 25.4 Million Ethnics Use Lipstick/Lip GlossTable 8-12: U.S. Use of Lipstick and Lip Gloss, by Race or Ethnicity, 2003-2006(Adults, In Thousands)Lipstick/Lip Gloss Use: Fashion Fair Skews Older, M.A.C. Skews RicherTable 8-13: Demographic Characteristics Most Favoring Use of Lipstick/LipGloss, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)Foundation Has 17.5 Million Ethnic UsersTable 8-14: U.S. Use of Foundation Makeup, by Race or Ethnicity, 2006-2008(Adults, In Thousands)Foundation Brands: Again, Fashion Fair for Older Women, M.A.C for the Well-HeeledTable 8-15: Demographic Characteristics Most Favoring Use of FoundationMakeup, by Brand, 2008 (Adults in Thousands, in Recent 12 Months)Almost 14.5 Million Ethnics Apply BlushTable 8-16: U.S. Use of Blusher, by Race or Ethnicity, 2006-2008 (Adults, InThousands)Fashion Fair Blusher’s Spotty Profile of UseTable 8-17: Demographic Characteristics Most Favoring Use of Blusher, byBrand, 2008 (Adults in Thousands, in Recent 12 Months)Ethnic Eye Shadow/Eyeliner/Eyebrow Pencil User-Base 19.5 Million StrongTable 8-18: U.S. Use of Eye Shadow/Eye Liner/Eyebrow Pencil, by Race orEthnicity, 2006-2008 (Adults, In Thousands)Ethnic Eye Shadow/Eyeliner/Eyebrow Pencil Brand Use: Fashion Fair vs. M.A.CTable 8-19: Demographic Characteristics Most Favoring Purchase of EyeShadow/Eye Liner/ Eyebrow Pencil, by Brand, 2008 (Adults in Thousands, inRecent 12 Months)Nearly 17.7 Million Ethnics Use MascaraTable 8-20: U.S. Use of Mascara, by Race or Ethnicity, 2006-2008 (Adults, InThousands)Ethnic Nail Polish Users Projected at 20.1 MillionTable 8-2: U.S. Use of Nail Polish, by Race or Ethnicity, 2006-2008 (Adults, InThousands)The Ethnic HBC Consumer: SkincareOver 44.4 Million Ethnic Users of Moisturizers/Lotions
  12. 12. Table 8-22: U.S. Use of Moisturizers and Lotions, by Race or Ethnicity, 2006- 2008 (Adults, In Thousands) Ethnic Users of Baby Oil Set at 26.7 Million Table 8-23: U.S. Use of Baby Oil or Lotion, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) About 26.4 Million Ethnics Are Facial Cleanser Users Table 8-24: U.S. Use of Facial Cleansing Creams, Lotions, and Gels, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) Ethnic Body Wash Users Jump to 42.0 Million Table 8-25: U.S. Use of Body Wash, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) Surprise! Ethnics Using Suncare Products Pegged at 13.2 Million Table 8-26: U.S. Use of Suntan Lotion, Sunscreen, and Sunless Tanning Preparations, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) Ethnics Using Depilatories Climbs to 8.6 Million Table 8-27: U.S. Use of Depilatories, by Race or Ethnicity, 2006-2008 (Adults, In Thousands) Ethnic Shave Cream Users Number 26.4 Million Table 8-28: U.S. Use of Shaving Cream and Gel, by Race or Ethnicity, 2006- 2008 (Adults, In Thousands) Aftershave/Cologne/Talc Has Ethnic User-Base of 23.2 Million Table 8-29: U.S. Use/Purchase of Aftershave, Cologne, Talc, etc., by Race or Ethnicity, 2006-2008 (Adults, In Thousands) Ethnic HBC Consumer Focus: Green-Consciousness News Flash: Ethnics More Green-Minded Than Whites BIGresearch Data on Ethnic Purchasing of Organic HBC Table 8-30: Shares of Consumers Who Buy Organic Health and Beauty Care Products, by Race, Hispanic Origin, and by Age Over or Under 35, 2008 Consumer Focus: Where Blacks and Asians Shop for HBC BIGresearch Data on Black and Asian Patronage of HBC Retailers Table 8-31: Consumers Most Preferred Retail Stores for HBC Shopping, by Race and Hispanic Origin, 2008Appendix: Addresses of Selected MarketersAvailable immediately for Online Download athttp://www.marketresearch.com/product/display.asp?productid= 1474402  US: 800.298.5699UK +44.207.256.3920Intl: +1.240.747.3093
  13. 13. Fax: 240.747.3004 

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