The document summarizes the results of a volunteer email pilot program conducted by CFA Member Communication Group. Over 20,000 volunteers received fortnightly fire season news updates from February to May. These updates included information on the Morwell mine fire as well as updates from the CEO, Board, and Executive Leadership Team. When a survey was sent to the 22,171 volunteers who received an email, 65% opened it and 94% said they wanted to continue receiving the emails, with the preferred frequency being monthly. Volunteer feedback indicated the emails provided timely and informative coverage of issues they would not otherwise have known about.

1. Volunteer email pilot
Presented by: CFA Member Communication Group

2. 2
Volunteer email pilot
• Fortnightly fire season news updates
sent to 20,000 + volunteers (Feb-May)
• Included Morwell mine fire news, CEO,
Board & ELT updates, incident stories…

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Chief Officer’s Intent Feb 8-9 weekend
Volunteer email pilot
• Sent to 22,171 emails
• Opened by 65% (14,887)

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Volunteer email pilot
Do you want to continue to receive?
• Weekly? 21%
• Fortnightly? 35%
• Monthly? 44%
• Yes 94%
• No 6%

5. 5
Volunteer email pilot
• “Timely and informative covering issues we
would not have known about otherwise.”
• “It was advantageous to receive news /
comments from the one source rather than the
‘rumour mill’ which is not always correct.”
• “I don’t have time to go looking for possibly
new information, this service delivers it to me
in a timely manner so I don’t miss out”
• “It keeps you up to date on many things which
is very good. I’d really like to see it carry on in
the future…”

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7. Subscription management